What effect do increases in the Promotion Budget have on a product’s Awareness? a. Increasing returns b. Constant returns c. Proportionally increasing returns d. Diminishing returns e. None of the above

What effect do increases in the Promotion Budget have on a product’s Awareness? a. Increasing returns
b. Constant returns
c. Proportionally increasing returns
d. Diminishing returns
e. None of the above
by

1 Answer

Answer :

d. Diminishing returns
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Promotion efforts are subject to a. economies of scale. b. increasing returns. c. diminishing returns. d. promotion expenditure. e. customer awareness.

Description : Promotion efforts are subject to a. economies of scale. b. increasing returns. c. diminishing returns. d. promotion expenditure. e. customer awareness.

Last Answer : c. diminishing returns.

Promotion expenditures reach diminishing returns at what level? a. about $3M b. $2.5M c. $1M d. $4M e. none of the above

Description : Promotion expenditures reach diminishing returns at what level? a. about $3M b. $2.5M c. $1M d. $4M e. none of the above

Last Answer : a. about $3M

In order to achieve 100% accessibility, a team must: a. none of these. b. have at least two products in the same segment. c. have a combined sales budget of $4.0 million. d. create awareness in the previous year. e. spend $4 million on distribution channels.

Description : In order to achieve 100% accessibility, a team must: a. none of these. b. have at least two products in the same segment. c. have a combined sales budget of $4.0 million. d. create awareness in the previous year. e. spend $4 million on distribution channels.

Last Answer : b. have at least two products in the same segment.

Diminishing returns for a single year on TQM budgets become noticeable at a. $3.0M. b. $1.5M. c. $2.0M. d. $5.0M. e. $1.0M.

Description : Diminishing returns for a single year on TQM budgets become noticeable at a. $3.0M. b. $1.5M. c. $2.0M. d. $5.0M. e. $1.0M.

Last Answer : c. $2.0M.

When investing in E-mail, diminishing returns apply after a. $600,000 per segment. b. $600,000 per product. c. $800,000 per product. d. $800,000 per segment. e. $500,000 per product.

Description : When investing in E-mail, diminishing returns apply after a. $600,000 per segment. b. $600,000 per product. c. $800,000 per product. d. $800,000 per segment. e. $500,000 per product.

Last Answer : b. $600,000 per product.

When investing in Trade Shows, diminishing returns apply after a. $700,000 per product. b. $300,000 per segment. c. $800,000 per product. d. $300,000 per product. e. $500,000 per product.

Description : When investing in Trade Shows, diminishing returns apply after a. $700,000 per product. b. $300,000 per segment. c. $800,000 per product. d. $300,000 per product. e. $500,000 per product.

Last Answer : d. $300,000 per product.

When investing in web media, diminishing returns apply after a. $500,000 per product. b. $700,000 per product. c. $700,000 per segment. d. $600,000 per product. e. $600,000 per segment.

Description : When investing in web media, diminishing returns apply after a. $500,000 per product. b. $700,000 per product. c. $700,000 per segment. d. $600,000 per product. e. $600,000 per segment.

Last Answer : a. $500,000 per product.

When investing in direct mail, diminishing returns apply after a. $700,000 per product. b. $700,000 per segment. c. $800,000 per product. d. $800,000 per segment. e. $500,000 per product.

Description : When investing in direct mail, diminishing returns apply after a. $700,000 per product. b. $700,000 per segment. c. $800,000 per product. d. $800,000 per segment. e. $500,000 per product.

Last Answer : c. $800,000 per product.

In only one product segment, diminishing returns for outside sales is reached at a. 75. b. 12. c. 15. d. 45. e. 30.

Description : In only one product segment, diminishing returns for outside sales is reached at a. 75. b. 12. c. 15. d. 45. e. 30.

Last Answer : b. 12.

In only one product segment, diminishing returns for distributors is reached at a. 75. b. 12. c. 15. d. 45. e. 30.

Description : In only one product segment, diminishing returns for distributors is reached at a. 75. b. 12. c. 15. d. 45. e. 30.

Last Answer : c. 15.

Investing more than $5,000,000 in the same TQM initiative over a two or three year period creates a. little or no additional improvement. b. high additional improvement. c. the same improvement than last period. d. diminishing returns.

Description : Investing more than $5,000,000 in the same TQM initiative over a two or three year period creates a. little or no additional improvement. b. high additional improvement. c. the same improvement than last period. d. diminishing returns.

Last Answer : a. little or no additional improvement.

If your company has a sales budget of $3 million and drops it to zero, a. accessibility drops by $1 million every year. b. awareness drops to zero. c. accessibility drops to 0% in three years. d. sales will drop to zero. e. all of the above.

Description : If your company has a sales budget of $3 million and drops it to zero, a. accessibility drops by $1 million every year. b. awareness drops to zero. c. accessibility drops to 0% in three years. d. sales will drop to zero. e. all of the above.

Last Answer : c. accessibility drops to 0% in three years.

These TQM initiatives reduce administrative overhead; reduces the R&D cycle time and enhances the effectiveness of the promotion and sales budget. a. Concurrent Engineering (CCE); Channel Support systems and Just-in-Time Inventory b. Quality Function Deployment and Benchmarking c. Continuous Product Improvement systems (CPI) and Just-in-Time Inventory d. Channel Support systems and Six Sigma e. Quality Initiative Training (QIT)

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Last Answer : b. Quality Function Deployment and Benchmarking

The marketing budget detail sales screen allows companies to allocate their promotion budget to different media channels. These media channels are: a. Print Media, Outside Sales, Direct Mail, Trade Shows, and E-Mail. b. Print Media, Direct Mail, Trade Shows, E-Mail, and Web Media. c. Inside Sales, Outside Sales, and Trade Shows. d. Direct Mail, E-Mail, Web Media, Print Media, and Television. e. E-Mail, Web Media, Print Media, and Inside Sales.

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Last Answer : b. Print Media, Direct Mail, Trade Shows, E-Mail, and Web Media.

An increase in promotional budgets have: a. increasing returns over time. b. level returns over time. c. decreasing returns over time. d. decreasing then increasing returns over time. e. increasing then decreasing returns over time.

Description : An increase in promotional budgets have: a. increasing returns over time. b. level returns over time. c. decreasing returns over time. d. decreasing then increasing returns over time. e. increasing then decreasing returns over time.

Last Answer : c. decreasing returns over time.

How can the R&D cycle time be reduced? a. Increasing automation levels b. Budgeting money to quality initiatives c. Increasing R&D budget d. Decreasing product portfolio e. Decreasing capacity

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Last Answer : b. Budgeting money to quality initiatives

If a change in all inputs leads to a proportionate change in output, it is case of - (1) Constant returns to scale (2) Diminishing returns to scale (3) Increasing returns to scale (4) Variable returns to scale

Description : If a change in all inputs leads to a proportionate change in output, it is case of - (1) Constant returns to scale (2) Diminishing returns to scale (3) Increasing returns to scale (4) Variable returns to scale

Last Answer : (1) Constant returns to scale Explanation: If output increases by that same proportional change as all inputs change then there are constant returns to scale (CRS). If output increases by less than ... by more than that proportional change in inputs, there are increasing returns to scale (IRS).

It is prudent to determine the size of the output when the industry is operating in the stage of - (1) increasing returns (2) constant returns (3) diminishing returns (4) negative returns

Description : It is prudent to determine the size of the output when the industry is operating in the stage of - (1) increasing returns (2) constant returns (3) diminishing returns (4) negative returns

Last Answer : (3) diminishing returns Explanation: In economics, diminishing returns (also called diminishing marginal returns) is the decrease in the marginal (per-unit) output of a production process as the ... other factors of production stay constant. This law plays a central role in production theory.

If a change in all inputs leads to a proportionate change in output, it is case of (1) Constant returns to scale (2) Diminishing returns to scale (3) Increasing returns to scale (4) Variable returns to scale

Description : If a change in all inputs leads to a proportionate change in output, it is case of (1) Constant returns to scale (2) Diminishing returns to scale (3) Increasing returns to scale (4) Variable returns to scale

Last Answer : Constant returns to scale

It is prudent to determine the size of the output when the industry is operating in the stage of (1) increasing returns (2) constant returns (3) diminishing returns (4) negative returns

Description : It is prudent to determine the size of the output when the industry is operating in the stage of (1) increasing returns (2) constant returns (3) diminishing returns (4) negative returns

Last Answer : diminishing returns

This process management initiative increases the effectiveness of the Sales Budget and therefore demand. a. Benchmarking b. Vendor/Just-in-Time Inventory (JIT) c. Continuous Product Improvement systems (CPI) d. Channel Support systems e. Quality Initiative Training (QIT)

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Last Answer : d. Channel Support systems

Within the process management initiatives, concurrent engineering a. reduces material cost, inventors’ carrying costs and administrative overhead. b. reduces labor costs. c. increases the effectiveness of the sales budget and therefore demand. d. reduces R&D cycle time. e. none of the above.

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Last Answer : d. reduces R&D cycle time.

Decreases in price of a product results in increased consumption of the product as the product becomes cheaper compared to other products. This effect is known as (a) Substitution effect ; (b) Income effect ; (c) Diminishing marginal utility concept; (b) Law of diminishing returns

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Last Answer : (a) Substitution effect ;

With each year (round) customer awareness for each product decreases by: a. 33% b. 25% c. 30% d. 50% e. none of the above

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Last Answer : a. 33%

If the previous year you reached 100% customer awareness in your company, this year what will you need to do to maintain this level? a. There is nothing to do. I have already reached as much awareness as I could. b. Spend the same amount of money spent the previous year to reach the same percentage of awareness this year. c. I would only need to create 33% new awareness to maintain 100% this year. d. I need to spend at least half of the money spent the previous year to reach 75% of the population. e. None of these.

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Last Answer : c. I would only need to create 33% new awareness to maintain 100% this year

Which statement is true? a. Increasing in capacity and changes in automation can take less than a year to implement if the product already exists. Sales of capacity take a full year to implement. b. Increases in capacity and changes in automation take a full year to implement. Sales of capacity are immediate. c. Increases in capacity, changes in automation and sales of capacity take a full year to implement. d. Increases in capacity, changes in automation and sales of capacity take less than a year to implement if the product already exists.

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Last Answer : b. Increases in capacity and changes in automation take a full year to implement. Sales of capacity are immediate.

The promotion budget affects: a. awareness. b. brand equity. c. performance. d. size. e. accessibility.

Description : The promotion budget affects: a. awareness. b. brand equity. c. performance. d. size. e. accessibility.

Last Answer : a. awareness.

TVC curve begins to……….with the onset of diminishing returns (a) Rise at an Increasing rate ; (b) Rise at an decreasing rate; (c) Fall at an Increasing rate ; (d) Stabilize

Description : TVC curve begins to……….with the onset of diminishing returns (a) Rise at an Increasing rate ; (b) Rise at an decreasing rate; (c) Fall at an Increasing rate ; (d) Stabilize 

Last Answer : (a) Rise at an Increasing rate ; 

When a firm enters the law of diminishing returns to scale (a) TVC curve begins to fall at an increasing rate (b) TVC curve begins to increase at an increasing rate (c) TVC curve begins to fall at an decreasing rate (d) TVC curve begins to increase at an decreasing rate

Description : When a firm enters the law of diminishing returns to scale (a) TVC curve begins to fall at an increasing rate (b) TVC curve begins to increase at an increasing rate (c) TVC curve begins to fall at an decreasing rate (d) TVC curve begins to increase at an decreasing rate

Last Answer : (a) TVC curve begins to fall at an increasing rate 

The relative cost of a product’s material cost increases as: a. size is increased. b. performance is decreased. c. MTBF is raised. d. automation stays the same. e. all of the above.

Description : The relative cost of a product’s material cost increases as: a. size is increased. b. performance is decreased. c. MTBF is raised. d. automation stays the same. e. all of the above.

Last Answer : c. MTBF is raised.

Customer demand is driven by a. price, product, promotion and TQM/Process Initiatives. b. customer survey. c. positioning and price. d. market share. e. market share, positioning and price.

Description : Customer demand is driven by a. price, product, promotion and TQM/Process Initiatives. b. customer survey. c. positioning and price. d. market share. e. market share, positioning and price.

Last Answer : b. customer survey.

The marketing spreadsheet is used to set which of the following: a. prices. b. promotion budgets. c. sales budgets. d. all of the above. e. none of the above.

Description : The marketing spreadsheet is used to set which of the following: a. prices. b. promotion budgets. c. sales budgets. d. all of the above. e. none of the above.

Last Answer : d. all of the above.

Assuming no additional product promotion, what percent of customers, reached through last year’s marketing campaign will carry over into the current year? a. 33% b. 50% c. 67% d. 0% e. None of the above

Description : Assuming no additional product promotion, what percent of customers, reached through last year’s marketing campaign will carry over into the current year? a. 33% b. 50% c. 67% d. 0% e. None of the above

Last Answer : c. 67%

Marketing is concerned with 4 things. What are they? a. Price, Reliability, Age, and Product b. Place, Age, Promotion, and Product c. Price, Place, Promotion, and Product d. Product, Place, Promotion, and Reliability e. Innovation, Product, Place, and Promotion

Description : Marketing is concerned with 4 things. What are they? a. Price, Reliability, Age, and Product b. Place, Age, Promotion, and Product c. Price, Place, Promotion, and Product d. Product, Place, Promotion, and Reliability e. Innovation, Product, Place, and Promotion

Last Answer : c. Price, Place, Promotion, and Product

Increasing concave length_______ seed separation at diminishing rate a) Increases b) Decreases c)No effect d) None of the

Description : Increasing concave length_______ seed separation at diminishing rate a) Increases b) Decreases c)No effect d) None of the

Last Answer : a) Increases

If a product’s Automation rating is substantially increased, it will: a. take longer to move the product across the Perceptual Map. b. take a shorter time to move the product across the Perceptual Map. c. not allow the product to move across the Perceptual Map. d. have no effect on the product moving across the Perceptual Map. e. other.

Description : If a product's Automation rating is substantially increased, it will: a. take longer to move the product across the Perceptual Map. b. take a shorter time to move the product across the Perceptual Map. ... Perceptual Map. d. have no effect on the product moving across the Perceptual Map. e. other.

Last Answer : a. take longer to move the product across the Perceptual Map.

ncreasing a product’s reliability will result in which of the following changes to production costs? a. Lower material cost b. Higher material cost c. Higher labor costs d. Lower labor costs e. Reducing MTBF has no effect on costs of production

Description : ncreasing a product’s reliability will result in which of the following changes to production costs? a. Lower material cost b. Higher material cost c. Higher labor costs d. Lower labor costs e. Reducing MTBF has no effect on costs of production

Last Answer : b. Higher material cost

Period costs include a. R&D. b. promotion. c. sales and administration expenses. d. all of the above.

Description : Period costs include a. R&D. b. promotion. c. sales and administration expenses. d. all of the above.

Last Answer : d. all of the above.

he Promotion part of marketing in CapSim allows teams to allocate their time based on a. market segments. b. each Product. c. promotion does not allow allocation of time. d. each of the 5 designated promotional areas.

Description : he Promotion part of marketing in CapSim allows teams to allocate their time based on a. market segments. b. each Product. c. promotion does not allow allocation of time. d. each of the 5 designated promotional areas.

Last Answer : b. each Product.

Looking at the production, if the potential bar is higher than the actual one, a. the company should spend more budget in sales. b. the company over produced and missed sales opportunities. c. the company produced the right amount and missed no sales opportunities. d. the company under produced and missed sales opportunities. e. the company should spend more budget in marketing.

Description : Looking at the production, if the potential bar is higher than the actual one, a. the company should spend more budget in sales. b. the company over produced and missed sales ... company under produced and missed sales opportunities. e. the company should spend more budget in marketing.

Last Answer : d. the company under produced and missed sales opportunities.

Which of the following is not one of the primary concerns in the Finance Department? a. Acquiring the capital needed for company activities. b. Establishing a dividend policy that maximizes the return to shareholders. c. Setting accounts payable and accounts receivable policies. d. Driving the financial structure of the firm, its relationship between debt and equity. e. Deciding promo and sales budget

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Last Answer : e. Deciding promo and sales budget

Companies can enter a Recruiting Spend budget up to an additional ____. a. $5,000 b. $7,500 c. $10,000 d. $20,000 e. $50,000

Description : Companies can enter a Recruiting Spend budget up to an additional ____. a. $5,000 b. $7,500 c. $10,000 d. $20,000 e. $50,000

Last Answer : a. $5,000

The resources used in the Sales Budget are a. E-mail, Trade Shows, Web Media and Print Media. b. Print Media, Outside Sales, and Distributors. c. Trade Shows, Outside Sales, Distributors, and Inside Sales. d. Outside Sales, Distributors, and Inside Sales. e. Trade Shows, Distributors, Outside Sales, Inside Sales, and Print Media.

Description : The resources used in the Sales Budget are a. E-mail, Trade Shows, Web Media and Print Media. b. Print Media, Outside Sales, and Distributors. c. Trade Shows, Outside Sales, Distributors ... , and Inside Sales. e. Trade Shows, Distributors, Outside Sales, Inside Sales, and Print Media.

Last Answer : d. Outside Sales, Distributors, and Inside Sales.

If you drop your sales budget to zero, accessibility drops to 0% in how many years? a. 1 b. 2 c. 3 d. 4 e. 5

Description : If you drop your sales budget to zero, accessibility drops to 0% in how many years? a. 1 b. 2 c. 3 d. 4 e. 5

Last Answer : c. 3

Diminishing returns occurs when a firm (a) uses too much of all inputs (b) uses more and more of one input while holding another inputs constant © does not utilize its inputs efficiently (d) cut down on the quantity of all inputs it uses

Description : Diminishing returns occurs when a firm (a) uses too much of all inputs (b) uses more and more of one input while holding another inputs constant © does not utilize its inputs efficiently (d) cut down on the quantity of all inputs it uses

Last Answer : b) uses more and more of one input while holding another inputs constant

In the short run, diminishing marginal returns is implied by (a) Rising MC ; (b) Falling MC ; (c) Rising AVC ; (d) Constant TC

Description : In the short run, diminishing marginal returns is implied by (a) Rising MC ; (b) Falling MC ; (c) Rising AVC ; (d) Constant TC

Last Answer : (a) Rising MC ;

What effect does the law if diminishing returns have on total variable cost?

Description : What effect does the law if diminishing returns have on total variable cost?

Last Answer : Solve log7 (X+1) + log7 (x-5)=1