A perfect product (with 100% awareness) starting with a survey score of 100, why is it that at 60% accessibility rating, 80% of customers have access to a product such that survey score declines from 100 to 80? a. Because accessibility for a product is dependent on how well competitors’ products perform. b. Of the 40% of customers without accessibility, 20% of them would make an extra effort to acquire the product. c. Because accessibility rating is not reliable. d. All of the above.

A perfect product (with 100% awareness) starting with a survey score of 100, why is it that at 60% accessibility rating, 80% of customers have access to a product such that survey score  declines from 100 to 80?  
a. Because accessibility for a product is dependent on how well competitors’ products  perform.
b. Of the 40% of customers without accessibility, 20% of them would make an  extra effort to acquire the product.
c. Because accessibility rating is not reliable.
d. All of the above.
by

1 Answer

Answer :

b. Of the 40% of customers without accessibility, 20% of them would make an  extra effort to acquire the product.
by

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