answer:I’ve been paid honoraria for being on panel discussions or giving workshops on various topics in my field of expertise. I’m usually chosen for being the spokesperson for an organization involved in the field, and therefore being in the media spotlight. When someone is looking for a speaker, they’re probably going to start with a Google search, and if the corporate media comes to you when they need sound bites on a given topic, you’re going to be high up in the search results. As for the “lecture circuit,” generally it requires that you be a monstrous egomaniac who believes everyone on Earth wants to hear you speak — and is prepared to pay for the privilege of doing so. And you need to find a group of people stupid and closeminded enough that they’ll pay you cash money to stand at a podium and confirm every idiotic, uninformed opinion they’ve ever had.