answer:People who are good at their jobs generally have options where they work. If they are good at marketing/sales, that transfers pretty well, and honestly pays pretty well. If you can’t pay well maybe you can figure out what you’re offering besides money for compensation and emphasize that. Is there possibly a really big payday down the road? Are you offering equity in the business? Is the niche somewhere where there will be enthusiasts or a hobbyist market? Is it a fun thing to do with other perks? Does anyone dream to be a <blank>? Can they do it part time? As an example, most bartenders are generally pretty high functioning folks who could make more money in another line of work. Some just like the bar scene and have the personality that makes it work. Some like the hours. Some use that job to find dates. Some just like being connected, but they all get something besides money out of the position. Find people who love doing what you want them to do and motivate them with the other perks and possibilities. Be flexible so they aren’t taking too big of a leap on your word alone. Or, if you just need a warm body, get someone new to the field and offer experience and a level of autonomy they won’t find elsewhere.