Quality has different dimensions. These dimensions are somewhat independent and therefore, a product can be excellent in one dimension and average or poor in another. Dimensions of product quality:
1. Performance: primary product characteristics, e.g. picture brightness in TV. 2. Features: secondary characteristics, added features, e.g. remote control, picture-in-picture. 3. Usability: ease of use with minimum training.
4. Conformance: meeting specifications, industry standards,. (E.g. ISI specs., emission norms).
5. Reliability: consistency of performance over a specified time period under specified conditions.
6. Durability: extent of useful life, sturdiness.
7. Maintainability/Serviceability: ease of attending to maintenance, repairs. 8. Efficiency: ratio of output to input. E.g. mileage, braking distance, processing time. 9. Aesthetics: sensory characteristics, e.g. appearance, exterior finish, texture, color, shape, etc.
10. Reputation: subjective assessment based of past performance, brand image, industry ranking.
11. Safety: in items like pressure cookers, electrical items, toys, cranes,