Description : Sales Promotion Includes: A. Selling B. Publicity C. Advertise D. All of the above
Last Answer : D. All of the above
Description : Sales Promotion Includes are: A. Advertise B.Publicity C.Selling D.All of the above
Last Answer : D.All of the above
Description : Sales Promotion Includes ___ Advertise Publicity Selling All of the above
Last Answer : All of the above
Description : Which one of the promotion elements is probably the most powerful for services ? 1. publicity 2. advertising 3. personal selling 4. sales promotion 5. none of these
Last Answer : personal selling
Description : Sales promotion is best defined as a(n) 1. activity and / or material used as a direct inducement to resellers, salespersons, or consumers 2. advertising and publicity campaign 3. cyclical activity ... effects on sales 4. activity and/or material used in personal selling 5. none of these
Last Answer : activity and / or material used as a direct inducement to resellers, salespersons, or consumers
Description : According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called A. sales promotion B. personal selling C. public relations D. advertising
Last Answer : C. public relations
Description : According to promotional mix, method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called A. sales promotion B. personal selling C. public relations D. advertising
Description : As part of a class project, Sue Anderson interviews Gordon Jones, Director of Marketing for Kenner Industries. When asked about Kenner's promotional strategy, Gordon responds that like most industrial firms ... : A)advertising. B)publicity. C)personal selling. D)sales promotion. E)public relations.
Last Answer : C)personal selling.
Description : Air-Vac Cleaning systems rents a stand in a shopping centre. Passers by are asked to register for a draw for a free ventilation evaluation. This contest is part of Air -Vac's: A)sales promotion efforts. B)advertising campaign. C)personal selling programme. D)corporate publicity
Last Answer : A)sales promotion efforts
Description : Which one of the promotion elements is probably the most powerful for services? A)Publicity B)Advertising C)Personal selling D)Sales promotion
Last Answer : C)Personal selling
Description : Which ingredient in the promotion mix will business to business marketers rely on most heavily compared with marketers of consumer products? A)Sales promotion B)Publicity C)Packaging D)Personal selling E)Advertising
Last Answer : D)Personal selling
Description : Sales promotion is best defined as a(n) A)activity and/or material used as a direct inducement to resellers, salespersons, or consumers. B)advertising and publicity campaign. C)cyclical activity aimed at producing short -run effects on sales. D)activity and/or material used in personal selling.
Last Answer : A)activity and/or material used as a direct inducement to resellers, salespersons, or consumers.
Description : Concerned about the impact on her firm's promotional messages, Karen Dickson of Magnum PLC., seeks an approach with immediate feedback. She is most likely to achieve this through. A)television advertising B)newspaper advertising C)publicity D)personal selling E)sales promotion
Last Answer : D)personal selling
Description : ___________ is communication in news story form about an organisation, its products, or both, that is transmitted through a mass medium at no charge. A)Advertising B)Publicity C)Public relations D)Sales promotion E)Personal selling
Last Answer : B)Publicity
Description : In its introduction of Stainmaster Carpets, Dupont used a pull policy. This approach necessitated heavy expenditure for which one of the following promotional mix elements? A)Advertising B)Publicity C)Personal selling D)Distribution E)Sales promotion
Last Answer : A)Advertising
Description : An activity and/or material that offers added value or incentive to resellers, salespersons, or consumers is: A)advertising. B)personal selling. C)publicity. D)sales promotion.
Last Answer : D)sales promotion.
Description : Which promotion mix ingredient costs considerably more than advertising to reach one person but can provide more immediate feedback? A)Publicity B)Sales promotion C)Personal selling D)Public relations
Description : Competitions, free samples, and rebates are examples of A)advertising. B)sales promotion techniques. C)publicity. D)personal selling techniques. E)advertising.
Last Answer : B)sales promotion techniques.
Description : If a company's customers are concentrated in a small geographic area and the company sells technical products, which promotion method will it most likely use? A)Advertising B)Publicity C)Personal selling D)Sales promotion
Description : A paid form of nonpersonal communication about an organisation and/or its products that is transmitted to a target audience through a mass medium is: A)advertising. B)publicity. C)sales promotion. D)personal selling.
Last Answer : A)advertising.
Description : Proctor and Gamble periodically sends out coupons and free samples of products. This illustrates P & G's use of which one of the following elements of the promotion mix? A)Advertising B)Personal selling C)Sales promotion D)Publicity
Last Answer : C)Sales promotion
Description : Communication through a news story regarding an organisation and/or its products that is transmitted through a mass medium at no charge is A)advertising. B)sales promotion. C)personal selling. D)publicity.
Last Answer : D)publicity.
Description : If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix. A)advertising. B)sales promotion. C)personal selling. D)publicity. E)public relations.
Description : 12) Which one of the promotion elements is probably the most powerful for services? A)Publicity B)Advertising C)Personal selling D)Sales promotion
Description : All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as 1. Sponsorship 2. Advertising 3. Personal Selling 4. Sales Promotion 5. None of these
Last Answer : Sales Promotion
Description : t an organization, its products, or both, that is transmitted through a mass medium at no charge. 1. advertising 2. publicity 3. public relations 4. sales promotion 5. personal selling
Last Answer : publicity
Description : The use of a pull policy may required heavy expenditures for 1. advertising and sales promotion 2. public relations and distribution 3. personal selling and public relations 4. distribution and advertising 5. none of these
Last Answer : advertising and sales promotion
Description : A consumer contest is an example of 1. personal selling 2. sales promotion 3. advertising 4. indirect selling 5. public relations
Last Answer : sales promotion
Description : The sequence of a sales process includes ______. Lead generation, call, presentation & sale Sale, presentation, Lead generation & call Presentation, Lead generation, Sale & Call Lead generation, Call, Sale & Presentation
Last Answer : Lead generation, call, presentation & sale
Description : ___________ is a broad set of communication activities used to create and maintain favorable relations between the organization and public 1. advertising 2. selling 3. a press strategy 4. public relations 5. publicity
Last Answer : public relations
Description : Which of the following major promotional tools use press relations, product, Publicity, corporate communications, lobbying, and public service to communicate Information? A. Advertising B. Public relations C. Direct marketing D. Sales promotion
Last Answer : B. Public relations
Description : Acme Ltd. has agreed to provide financial assistance to a local community festival so long as the company name is prominently displayed at the event. Acme is engaging in: A)publicity B)sponsorship. C)public relations. D)event marketing E)sales promotion.
Last Answer : B)sponsorship.
Description : What is "social media optimization"? * Creating content which easily creates publicity via social networks Writing clear content Creating short content which is easily indexed Hiring people to create content for social networks
Last Answer : Creating content which easily creates publicity via social networks
Description : What do you mean by "social media optimization"? A. Writing clear content B. Creating short content which is easily indexed C. Hiring people to create content for social networks D. indexing content which easily presents publicity via social networks
Last Answer : D. indexing content which easily presents publicity via social networks
Description : Which one is the best way to promote a business online? It offers a lot of helpful and free information. To collect as many information as possible. to advertise your company's product. All of the abov
Last Answer : It offers a lot of helpful and free information.
Description : The best way to promote a business with social media is * To advertise your company, services, and products To collect as many contacts as possible Offer a lot of helpful and free information Invite potential clients to visit your website
Last Answer : Offer a lot of helpful and free information
Description : Which one is the best way to promote a business online? A. Advertise of your company's product. B. It offers a lot of helpful and free information C. To collect as many information as possible D. All of the above
Last Answer : A. Advertise of your company's product.
Description : Promote a business with social media is_______ A. Lot of helpful and free information B.Advertise your company C.Clients to visit your website D.collect as many contacts
Last Answer : A. Lot of helpful and free information
Description : Which one is the best way to promote a business on It offers a lot of helpful and free information. To collect as many information as possible. to advertise your company's product. All of the above
Description : __________ includes practices such as overstating the product's features or performance, luring the cutomer to the store for a bargain that is out of stock, or running rigged contests. 1. Deceptive ... 2. Deceptive packaging 3. Deceptive pricing 4. Deceptive cost structure 5. none of these
Last Answer : Deceptive promotion
Description : Director of marketing Helen Simms tells her new marketing assistant that like most industrial firms, Juniper Joists relies heavily on personal selling to promote its products. When asked what is next in importance ... A)trade shows. B)print media. C)broadcast media. D)publicity. E)sales displays.
Last Answer : A)trade shows.
Description : Sales Promotion 1. A must for competitive advantage 2. Compulsory 3. Waste of time 4. Must for profits 5. None of these
Last Answer : A must for competitive advantage
Description : For promotion under 4 P, which aspect is not taken into account ? 1. Advertisement 2. Sales Promotion 3. Sales Force 4. Public Relations 5. None of the above
Last Answer : None of the above
Description : A limitation of sales promotion is that excessive sales promotion efforts directed at price reductions can lead to 1. stronger consumer demand for information provided through advertising 2. a decline in ... decline in the organization's image 4. increased costs of promotion 5. none of thes
Last Answer : a decline in the brand's image
Description : Which among the following is/are duty/ies of the sales manager ? 1. organizing sales research 2. setting and controlling the targets 3. advising the company on sales promotion 4. all of the above 5. none of these
Last Answer : all of the above
Description : In establishing sales promotion objectives, a marketer should always 1. concentrate on activities that increase consumer demand 2. focus on consumers 3. be defensive in the method used 4. align objectives with the organization's overall objectives 5. none of these
Last Answer : align objectives with the organization's overall objectives
Description : During the growth stage of the product life cycle, the marketer should 1. fortify the product position 2. move to exclusive distribution 3. raise the price 4. increase promotion as a percentage of sales 5. none of these
Last Answer : fortify the product position
Description : Managing a product in the growth stage of its life cycle might include 1. Lowering prices after developmental costs have been recovered 2. Raising promotion expenditures as a percentage of total sales ... exposure 4. Reducing the number of product models in the product line 5. None of these
Last Answer : Lowering prices after developmental costs have been recovered
Description : Marketing effort includes ____________ 1. Level of the budgeted expenses 2. Trading 3. Financing 4. Selling 5. All of these
Last Answer : Level of the budgeted expenses
Description : Which of the following link building tactics do search engines tacitly endorse? A. Viral Content Creation & Promotion B.Reciprocal Link Exchange Programs C.Buying Links From Link Brokers & Networks D.Renting Pages From Trustworthy Domains And Placing Links On Them
Last Answer : A. Viral Content Creation & Promotion