Managing a product in the growth stage of its life cycle
might include
1. Lowering prices after developmental costs have
been recovered
2. Raising promotion expenditures as a percentage of
total sales as sales increase
3. Moving from intensive to selective product
exposure
4. Reducing the number of product models in the
product line
5. None of these
might include
1. Lowering prices after developmental costs have
been recovered
2. Raising promotion expenditures as a percentage of
total sales as sales increase
3. Moving from intensive to selective product
exposure
4. Reducing the number of product models in the
product line
5. None of these