Managing a product in the growth stage of its life cycle
might include
1. Lowering prices after developmental costs have
been recovered
2. Raising promotion expenditures as a percentage of
total sales as sales increase
3. Moving from intensive to selective product
exposure
4. Reducing the number of product models in the
product line
5. None of these

1 Answer

Answer :

Lowering prices after developmental costs have
been recovered

Related questions

Description : Managing a product in the growth stage of its life cycle might include A)lowering prices after developmental costs have been recovered. B)raising promotion expenditures as a percentage of total ... intensive to selective product exposure. D)reducing the number of product models in the product line

Last Answer : A)lowering prices after developmental costs have been recovered.

Description : During the growth stage of the product life cycle, the marketer should 1. fortify the product position 2. move to exclusive distribution 3. raise the price 4. increase promotion as a percentage of sales 5. none of these

Last Answer : fortify the product position

Description : During the growth stage of the product life cycle, the marketer should A)fortify the product position. B)move to exclusive distribution. C)raise the price. D)increase promotion as a percentage of sales.

Last Answer : A)fortify the product position.

Description : Marketing strategy during a recession should include 1. a reduction in the number of sales personnel 2. a reduction in the expenditures for new product development 3. a reduction in ... 4. promotional efforts that promote value and utility 5. increase in expenditures for marketing operations

Last Answer : promotional efforts that promote value and utility

Description : The use of a pull policy may required heavy expenditures for 1. advertising and sales promotion 2. public relations and distribution 3. personal selling and public relations 4. distribution and advertising 5. none of these

Last Answer : advertising and sales promotion

Description : Method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called A. percentage of sales method B. affordable method C. competitive parity method D. objective and task method

Last Answer : D. objective and task method

Description : The _______________ stage of the product life cycle, generates most sales revenue for the firm. 1. introduction 2. growth 3. maturity 4. decline 5. none of these

Last Answer : maturity

Description : The rate of sales growth declines in the _______________ stage of the product life cycle. 1. introduction 2. growth 3. maturity 4. decline 5. none of these

Last Answer : maturity

Description : Standard Cable cuts back advertising expenditures to minimum levels and reduces the number of channel members for its industrial cable product. These actions are indicative of a product in the __________ stage of its life cycle? A)introduction B)growth C)maturity D)decline

Last Answer : D)decline

Description : At the introductory stage, distribution is __________ 1. massive 2. selective 3. neither 1 nor 2 4. wide spred 5. promotion

Last Answer : selective

Description : The marketers of Bic razor blades are using a strategy that includes large advertising expenditures and more price flexibility within the various types of blades offered. Based on this example, razor ... the __________ stage of the product life cycle. A)decline B)growth C)introduction D)maturity

Last Answer : D)maturity

Description : The main reason a manufacturer may try to prohibit intermediaries from selling its products outside designated sales territories is to 1. tighten its control over distribution of its products 2. ... other manufacturers 3. incorporate selective distribution 4. contain costs 5. none of these

Last Answer : tighten its control over distribution of its products

Description : A limitation of sales promotion is that excessive sales promotion efforts directed at price reductions can lead to 1. stronger consumer demand for information provided through advertising 2. a decline in ... decline in the organization's image 4. increased costs of promotion 5. none of thes

Last Answer : a decline in the brand's image

Description : Which of the following techniques uses variables such as price and promotional expenditures, which are related to product demand, to predict demand? (a) associative models ; (b) exponential smoothing ; (c) weighted moving average (d) time series

Last Answer : (a) associative models ; 

Description : In the long run, M&M Mars must view __________ as the floor below which its chocolate bars cannot be priced. A)a 10 percent return on investment B)product development costs C)costs D)advertising expenditures E)Nestle's prices

Last Answer : C)costs

Description : What are the four stages of product life cycle ? 1. Introduction, Growth, Maturity and Decline 2. Starting, Sales, Service and End 3. Introduction, Sales, Service and End 4. Starting, Growth, Sales and Decline 5. None of these

Last Answer : Introduction, Growth, Maturity and Decline

Description : Mobile phones in India are in the ______ stage of product life cycle 1. Introduction 2. Growth 3. Maturity 4. Decline 5. None of these

Last Answer : Growth

Description : Price strategies become more mixed during the __________ stage of the product life cycle : 1. growth 2. maturity 3. decline 4. introduction 5. none of these

Last Answer : growth

Description : Aggressive pricing is typical during the ________ stage of the product life cycle. 1. decline 2. growth 3. introduction 4. plateau 5. stabilization

Last Answer : growth

Description : A channel strategy that limits availability of products to a few carefully selected outlets in a given market area is called ______________ 1. Selective channel 2. Intensive channel 3. Both 1 & 2 4. Neither 1 nor 2 5. None of these

Last Answer : Selective channel

Description : People tend to view promotion from many vintage points. Which alternative below is MOST accurate ? 1. promotion costs cause product costs to be higher 2. promotion activities make up the bulk ... facilitate exchanges 4. promotion should be directed toward numerious audiences 5. none of these

Last Answer : the role of promotion is to communicate and to facilitate exchanges

Description : A company wanting to maintain market share during the maturity stage requires moderate and some times large 1. advertising expenditures 2. distribution expenditures 3. production expenditures 4. price increases 5. packaging modifications

Last Answer : advertising expenditures

Description : In establishing sales promotion objectives, a marketer should always 1. concentrate on activities that increase consumer demand 2. focus on consumers 3. be defensive in the method used 4. align objectives with the organization's overall objectives 5. none of these

Last Answer : align objectives with the organization's overall objectives

Description : The use of a pull policy may require heavy expenditures for A)advertising and sales promotion. B)public relations and distribution. C)personal selling and public relations. D)distribution and advertising.

Last Answer : A)advertising and sales promotion.

Description : All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as 1. Sponsorship 2. Advertising 3. Personal Selling 4. Sales Promotion 5. None of these

Last Answer : Sales Promotion

Description : Period costs include a. R&D. b. promotion. c. sales and administration expenses. d. all of the above.

Last Answer : d. all of the above.

Description : The marketing mixes of organizations that market services include product, price, promotion, place and : 1. packaging 2. premiums 3. people 4. purchasing 5. none of these

Last Answer : people

Description : Customers in growth stage of life cycle of products are classified as *  innovators  early adopters  middle majority customers  laggards

Last Answer :  early adopters

Description : The customers in growth stage of life cycle of products are classified as A. innovators B. early adopters C. middle majority customers D. laggards

Last Answer : B. early adopters

Description : Customers in growth stage of life cycle of products are classified as A.innovators B.early adopters C.middle majority customers D.laggards Answer B

Last Answer : B.early adopters

Description : n which stage or phase of Product Life Cycle, Sales Volume is at Peak Point a) Growth b) Saturation c) Maturity d) Decline

Last Answer : b) Saturation

Description : The _____ stage of the product life cycle, generates most sales revenue for the firm. A)introduction B)growth C)maturity D)decline

Last Answer : C)maturity

Description : The rate of sales growth declines in the _____ stage of the product life cycle. A)introduction B)growth C)maturity D)decline

Last Answer : C)maturity

Description : Sales usually start to decline __________ of the product life cycle. A)at the beginning of the termination stage B)at the end of the growth stage C)at the beginning of the decline stage D)during the maturity stage

Last Answer : D)during the maturity stage

Description : The real value of marketing research to the organization can best be understood by 1. its immediate impact on profits 2. the amount of time spent 3. how much it costs 4. improvements in the ability to make decisions 5. the increase in sales volume or market share

Last Answer : improvements in the ability to make decisions

Description : When a company reviews sales, costs, and profit projections for a new product to find out whether these factors satisfy the company's objectives, they are in which of the following new ... testing 2. Commercialization 3. Business analysis 4. Marketing strategy development 5. none of these

Last Answer : Business analysis

Description : During which step of cellular carcinogenesis do cellular changes exhibit increased malignant behavior? a) Progression During this third step, cells show a propensity to invade adjacent tissues and ... of cellular DNA. d) Prolongation No stage of cellular carcinogenesis is termed prolongation.

Last Answer : a) Progression During this third step, cells show a propensity to invade adjacent tissues and metastasize.

Description : A marketer uses pioneer advertising to : 1. promote established brands 2. compare brand names 3. promote a product in the introductory stage of the life cycle 4. introduce a competitive version of the product 5. none of these

Last Answer : promote a product in the introductory stage of the life cycle

Description : Temporarily pricing below the list price in order to increase short 'run sales is known as _______ ? 1. Promotional pricing 2. Segmentation pricing 3. Bundle pricing 4. Product line pricing 5. None of these

Last Answer : Promotional pricing

Description : t an organization, its products, or both, that is transmitted through a mass medium at no charge. 1. advertising 2. publicity 3. public relations 4. sales promotion 5. personal selling

Last Answer : publicity

Description : Sales Promotion 1. A must for competitive advantage 2. Compulsory 3. Waste of time 4. Must for profits 5. None of these

Last Answer : A must for competitive advantage

Description : For promotion under 4 P, which aspect is not taken into account ? 1. Advertisement 2. Sales Promotion 3. Sales Force 4. Public Relations 5. None of the above

Last Answer : None of the above

Description : Which one of the promotion elements is probably the most powerful for services ? 1. publicity 2. advertising 3. personal selling 4. sales promotion 5. none of these

Last Answer : personal selling

Description : Sales promotion is best defined as a(n) 1. activity and / or material used as a direct inducement to resellers, salespersons, or consumers 2. advertising and publicity campaign 3. cyclical activity ... effects on sales 4. activity and/or material used in personal selling 5. none of these

Last Answer : activity and / or material used as a direct inducement to resellers, salespersons, or consumers

Description : Which among the following is/are duty/ies of the sales manager ? 1. organizing sales research 2. setting and controlling the targets 3. advising the company on sales promotion 4. all of the above 5. none of these

Last Answer : all of the above

Description : A consumer contest is an example of 1. personal selling 2. sales promotion 3. advertising 4. indirect selling 5. public relations

Last Answer : sales promotion

Description : Cost controls can be best described by which of the following? 1. The process of developing the future trends along with the assessment of probabilities,  uncertainties, and inflation that  could ... of gathering, accumulating, analyzing, reporting, and managing the costs on  an on-going basis.

Last Answer : 4. The process of gathering, accumulating, analyzing, reporting, and managing the costs on  an on-going basis.

Description : Cost budgeting can be best described by which of the following? 1. The process of developing the future trends along with the assessment of probabilities,  uncertainties, and inflation that  could ... of gathering, accumulating, analyzing, reporting, and managing the costs on an on- going basis

Last Answer : 3. The process of establishing budgets, standards, and a monitoring system by which the  investment cost of the project can be measured and managed

Description : __________ is an intensive growth strategy of increasing sales in current markets with current products. A)Market development B)Market penetration C)Sales penetration D)Product development E)Market saturation

Last Answer : B)Market penetration

Description : Three main strategies for intensive growth are market penetration, product development, and A)product improvement. B)market saturation. C)sales penetration. D)market growth. E)market development.

Last Answer : E)market development