Which of the following major promotional tools use press relations, product, Publicity, corporate communications, lobbying, and public service to communicate Information? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Which of the following major promotional tools use press relations, product, Publicity,  corporate communications, lobbying, and public service to communicate Information? A. Advertising
B. Public relations
C. Direct marketing
D. Sales promotion
by

1 Answer

Answer :

B. Public relations
by

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t an organization, its products, or both, that is transmitted through a mass medium at no charge. 1. advertising 2. publicity3. public relations 4. sales promotion 5. personal selling

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Proctor and Gamble periodically sends out coupons and free samples of products. This illustrates P & G's use of which one of the following elements of the promotion mix? A)Advertising B)Personal selling C)Sales promotion D)Publicity

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