In its introduction of Stainmaster Carpets, Dupont used a pull policy. This approach
necessitated heavy expenditure for which one of the following promotional mix elements?
A)Advertising
B)Publicity
C)Personal selling
D)Distribution
E)Sales promotion
necessitated heavy expenditure for which one of the following promotional mix elements?
A)Advertising
B)Publicity
C)Personal selling
D)Distribution
E)Sales promotion