Sales Promotion 1. A must for competitive advantage 2. Compulsory 3. Waste of time 4. Must for profits 5. None of these

Sales Promotion
1. A must for competitive advantage
2. Compulsory
3. Waste of time
4. Must for profits
5. None of these
by

1 Answer

Answer :

A must for competitive advantage
by

Related questions

The real value of marketing research to the organization can best be understood by 1. its immediate impact on profits 2. the amount of time spent 3. how much it costs 4. improvements in the ability to make decisions 5. the increase in sales volume or market share

Description : The real value of marketing research to the organization can best be understood by 1. its immediate impact on profits 2. the amount of time spent 3. how much it costs 4. improvements in the ability to make decisions 5. the increase in sales volume or market share

Last Answer : improvements in the ability to make decisions

Difference between marketing and selling is ________ a) Marketing focus on customer and selling focus on seller b) Marketing practices integrated approach and selling practices fragmented approach c) Marketing converts customer's need into product and selling converts product into cash d) Marketing makes profits through customer satisfaction, selling makes profits through sales volume 1. only a 2. a, b and d 3. b and d 4. all a, b, c and d 5. None of these

Description : Difference between marketing and selling is ________ a) Marketing focus on customer and selling focus on seller b) Marketing practices integrated approach and selling practices fragmented approach c) Marketing converts customer's need into ... 3. b and d 4. all a, b, c and d 5. None of these

Last Answer : all a, b, c and d

The primary reason that many companies work to become the "low-cost producers" in theri industry is because : 1. the can generate more advertising 2. they can please top management 3. they can gain tax advantages 4. they can set lower prices that result in greater sales and profits 5. none of these

Description : The primary reason that many companies work to become the "low-cost producers" in theri industry is because : 1. the can generate more advertising 2. they can please top management 3. they can gain ... 4. they can set lower prices that result in greater sales and profits 5. none of these

Last Answer : they can set lower prices that result in greater sales and profits

It is generally agreed that the central role of strategy is to Select one: a. Achieve competitive advantage. b. Make best use of resources. c. Make the best products and service d. Make profits for the company

Description : It is generally agreed that the central role of strategy is to Select one: a. Achieve competitive advantage. b. Make best use of resources. c. Make the best products and service d. Make profits for the company

Last Answer : Achieve competitive advantage.

All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as 1. Sponsorship 2. Advertising 3. Personal Selling 4. Sales Promotion 5. None of these

Description : All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as 1. Sponsorship 2. Advertising 3. Personal Selling 4. Sales Promotion 5. None of these

Last Answer : Sales Promotion

For promotion under 4 P, which aspect is not taken into account ? 1. Advertisement 2. Sales Promotion 3. Sales Force 4. Public Relations 5. None of the above

Description : For promotion under 4 P, which aspect is not taken into account ? 1. Advertisement 2. Sales Promotion 3. Sales Force 4. Public Relations 5. None of the above

Last Answer : None of the above

Which one of the promotion elements is probably the most powerful for services ? 1. publicity 2. advertising 3. personal selling 4. sales promotion 5. none of these

Description : Which one of the promotion elements is probably the most powerful for services ? 1. publicity 2. advertising 3. personal selling 4. sales promotion 5. none of these

Last Answer : personal selling

A limitation of sales promotion is that excessive sales promotion efforts directed at price reductions can lead to 1. stronger consumer demand for information provided through advertising 2. a decline in the brand's image 3. a decline in the organization's image 4. increased costs of promotion 5. none of thes

Description : A limitation of sales promotion is that excessive sales promotion efforts directed at price reductions can lead to 1. stronger consumer demand for information provided through advertising 2. a decline in ... decline in the organization's image 4. increased costs of promotion 5. none of thes

Last Answer : a decline in the brand's image

Sales promotion is best defined as a(n) 1. activity and / or material used as a direct inducement to resellers, salespersons, or consumers 2. advertising and publicity campaign 3. cyclical activity aimed at producing short-run effects on sales 4. activity and/or material used in personal selling 5. none of these

Description : Sales promotion is best defined as a(n) 1. activity and / or material used as a direct inducement to resellers, salespersons, or consumers 2. advertising and publicity campaign 3. cyclical activity ... effects on sales 4. activity and/or material used in personal selling 5. none of these

Last Answer : activity and / or material used as a direct inducement to resellers, salespersons, or consumers

Which among the following is/are duty/ies of the sales manager ? 1. organizing sales research 2. setting and controlling the targets 3. advising the company on sales promotion 4. all of the above 5. none of these

Description : Which among the following is/are duty/ies of the sales manager ? 1. organizing sales research 2. setting and controlling the targets 3. advising the company on sales promotion 4. all of the above 5. none of these

Last Answer : all of the above

In establishing sales promotion objectives, a marketer should always 1. concentrate on activities that increase consumer demand 2. focus on consumers 3. be defensive in the method used 4. align objectives with the organization's overall objectives 5. none of these

Description : In establishing sales promotion objectives, a marketer should always 1. concentrate on activities that increase consumer demand 2. focus on consumers 3. be defensive in the method used 4. align objectives with the organization's overall objectives 5. none of these

Last Answer : align objectives with the organization's overall objectives

t an organization, its products, or both, that is transmitted through a mass medium at no charge. 1. advertising 2. publicity3. public relations 4. sales promotion 5. personal selling

Description : t an organization, its products, or both, that is transmitted through a mass medium at no charge. 1. advertising 2. publicity 3. public relations 4. sales promotion 5. personal selling

Last Answer : publicity

During the growth stage of the product life cycle, the marketer should 1. fortify the product position 2. move to exclusive distribution 3. raise the price 4. increase promotion as a percentage of sales 5. none of these

Description : During the growth stage of the product life cycle, the marketer should 1. fortify the product position 2. move to exclusive distribution 3. raise the price 4. increase promotion as a percentage of sales 5. none of these

Last Answer : fortify the product position

Managing a product in the growth stage of its life cycle might include 1. Lowering prices after developmental costs have been recovered 2. Raising promotion expenditures as a percentage of total sales as sales increase 3. Moving from intensive to selective product exposure 4. Reducing the number of product models in the product line 5. None of these

Description : Managing a product in the growth stage of its life cycle might include 1. Lowering prices after developmental costs have been recovered 2. Raising promotion expenditures as a percentage of total sales ... exposure 4. Reducing the number of product models in the product line 5. None of these

Last Answer : Lowering prices after developmental costs have been recovered

The use of a pull policy may required heavy expenditures for 1. advertising and sales promotion 2. public relations and distribution 3. personal selling and public relations 4. distribution and advertising 5. none of these

Description : The use of a pull policy may required heavy expenditures for 1. advertising and sales promotion 2. public relations and distribution 3. personal selling and public relations 4. distribution and advertising 5. none of these

Last Answer : advertising and sales promotion

A consumer contest is an example of 1. personal selling 2. sales promotion 3. advertising 4. indirect selling 5. public relations

Description : A consumer contest is an example of 1. personal selling 2. sales promotion 3. advertising 4. indirect selling 5. public relations

Last Answer : sales promotion

In market-penetration pricing, the company’s objective is to ________, believing that higher sales volume will lead to lower unit costs and higher long-run profits. A. Block competitive launches B. Maximize their market share C. Minimize their market share D. Maximize volume E. None of the above

Description : In market-penetration pricing, the company's objective is to ________, believing that higher sales volume will lead to lower unit costs and higher long-run profits. A. Block competitive launches B. ... their market share C. Minimize their market share D. Maximize volume E. None of the above

Last Answer : B. Maximize their market share

Sales Promotion Includes ___Advertise  Publicity  Selling  All of the above

Description : Sales Promotion Includes ___ Advertise  Publicity  Selling  All of the above

Last Answer : All of the above

Sales Promotion Includes:  A. Selling  B. Publicity  C. Advertise  D. All of the above

Description : Sales Promotion Includes:  A. Selling  B. Publicity  C. Advertise  D. All of the above

Last Answer : D. All of the above

Sales Promotion Includes are:  A. Advertise  B.Publicity  C.Selling  D.All of the above

Description : Sales Promotion Includes are:  A. Advertise  B.Publicity  C.Selling  D.All of the above

Last Answer : D.All of the above

Sales Promotion Includes ____.  Advertise  Publicity  Selling  All of the above

Description : Sales Promotion Includes ____.  Advertise  Publicity  Selling  All of the above

Last Answer :  All of the above

A clothing store that sets their advertising budget by following the major competitor and adding an additional 15 per cent is using the method 1. percentage of sales 2. arbitrary allocation 3. objective and task 4. competitive parity 5. None of these

Description : A clothing store that sets their advertising budget by following the major competitor and adding an additional 15 per cent is using the method 1. percentage of sales 2. arbitrary allocation 3. objective and task 4. competitive parity 5. None of these

Last Answer : competitive parity

Above all, the advantage of competitive intelligence is that it allows you to: A. Measure your website data compared to your competitors B. Measure your website data in a vacuum C. See how much revenue your competitors are generating D. See how fast your company is growing

Description : Above all, the advantage of competitive intelligence is that it allows you to: A. Measure your website data compared to your competitors B. Measure your website data in a vacuum C. See how much revenue your competitors are generating D. See how fast your company is growing

Last Answer : A. Measure your website data compared to your competitors

Method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called A. percentage of sales method B. affordable method C. competitive parity method D. objective and task method

Description : Method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called A. percentage of sales method B. affordable method C. competitive parity method D. objective and task method

Last Answer : D. objective and task method

The primary advantage of automatic vending as a form of retailing is that : 1. it provides continuous service to customers 2. it eliminates the need for sales personnel 3. vending machines require little maintenance 4. it offers low cost, personal method of selling 5. none of these

Description : The primary advantage of automatic vending as a form of retailing is that : 1. it provides continuous service to customers 2. it eliminates the need for sales personnel 3. vending machines require little maintenance 4. it offers low cost, personal method of selling 5. none of these

Last Answer : it eliminates the need for sales personnel

What does the acronym FMCG refer to ? 1. Functional, mid-riced, or compulsory goods 2. Famous, manufacturer's clothing goods (i.e., designer labels) 3. Fast Moving Consumer Goods 4. Frequent Market Consumption Goods 5. None of thes

Description : What does the acronym FMCG refer to ? 1. Functional, mid-riced, or compulsory goods 2. Famous, manufacturer's clothing goods (i.e., designer labels) 3. Fast Moving Consumer Goods 4. Frequent Market Consumption Goods 5. None of thes

Last Answer : Fast Moving Consumer Goods

Marketing provides maximum satisfaction of 1. Profits 2. Human wants 3. Needs 4. both 1 & 3 5. None of these

Description : Marketing provides maximum satisfaction of 1. Profits 2. Human wants 3. Needs 4. both 1 & 3 5. None of these

Last Answer : Human wants

Which marketing activity does NOT occur in nonbusiness marketing ? 1. Distribution 2. Exchange 3. Profits 4. Negotiation 5. Persuasion

Description : Which marketing activity does NOT occur in nonbusiness marketing ? 1. Distribution 2. Exchange 3. Profits 4. Negotiation 5. Persuasion

Last Answer : Profits

The retailer is usually in an excellent position to 1. make the most profits in the channel 2. be the channel leader 3. gain feedback from consumers 4. co-ordinate the production strategy 5. none of these

Description : The retailer is usually in an excellent position to 1. make the most profits in the channel 2. be the channel leader 3. gain feedback from consumers 4. co-ordinate the production strategy 5. none of these

Last Answer : gain feedback from consumers

Which of the following is NOT usually defined as an element of the marketing mix ? 1. Products 2. People 3. Place 4. Profits 5. None of these

Description : Which of the following is NOT usually defined as an element of the marketing mix ? 1. Products 2. People 3. Place 4. Profits 5. None of these

Last Answer : Profits

____________ is the practice of adopting policies and developing strategies that both sustain the environment and produces profits for the company 1. Environmentalism 2. Environmental sustainability 3. Consumerism 4. Consumer accountability 5. None of these

Description : ____________ is the practice of adopting policies and developing strategies that both sustain the environment and produces profits for the company 1. Environmentalism 2. Environmental sustainability 3. Consumerism 4. Consumer accountability 5. None of these

Last Answer : Environmental sustainability

Market size means ___________________ 1. Size of marketing staff 2. Size of Organization 3. Scope of profits 4. Scope for marketing 5. None of these

Description : Market size means ___________________ 1. Size of marketing staff 2. Size of Organization 3. Scope of profits 4. Scope for marketing 5. None of these

Last Answer : Scope for marketing

How long must a sales letter be?

Description : How long must a sales letter be?

Last Answer : Just long enough to make the sale, and no longer.

Which of the following is not usually defined as an element of the marketing mix ? 1. Products 2. Place 3. People 4. Profits 6. None of these

Description : Which of the following is not usually defined as an element of the marketing mix ? 1. Products 2. Place 3. People 4. Profits 6. None of these

Last Answer : Profits

The profits related to the new product in its introductory stage are A. negative B. continuously rising C. higher D. declining

Description : The profits related to the new product in its introductory stage are A. negative B. continuously rising C. higher D. declining

Last Answer : A. negative

Profits related to a new product in its introductory stage of profit related to new product A.negative B.positive C.higher D.declining Answer: A

Description : Profits related to a new product in its introductory stage of profit related to new product A.negative B.positive C.higher D.declining Answer: A

Last Answer : A.negative

What is the most important criterion for selecting an alliance partner? a) Alliance partner must help the company towards a competitive advantage. b) Alliance partner must be a multinational firm with a global market presence. c) Alliance partner must come from the same culture. d) Alliance partner must have similar assets.

Description : What is the most important criterion for selecting an alliance partner? a) Alliance partner must help the company towards a competitive advantage. b) Alliance partner must be a multinational firm with ... Alliance partner must come from the same culture. d) Alliance partner must have similar assets.

Last Answer : Alliance partner must help the company towards a competitive advantage.

The Diamond Model assumes that: a) Multinational firms must develop global strategies based only on home demand conditions. b) Multinational firms must pay less attention to global consumers than domestic consumers. c) The national home base of a firm must be the biggest market for a multinational firm. d) The national home base of a firm plays a key role in shaping that firm's competitive advantage in global markets.

Description : The Diamond Model assumes that: a) Multinational firms must develop global strategies based only on home demand conditions. b) Multinational firms must pay less attention to global consumers than domestic ... a firm plays a key role in shaping that firm's competitive advantage in global markets.

Last Answer : The national home base of a firm plays a key role in shaping that firm's competitive advantage in global markets.

Brainstorming is used by the management for 1. Work allocation of the shop floor 2. Generating alternative for problem solving 3. The promotion of research and development 4. Training employees 5. None of these

Description : Brainstorming is used by the management for 1. Work allocation of the shop floor 2. Generating alternative for problem solving 3. The promotion of research and development 4. Training employees 5. None of these

Last Answer : Generating alternative for problem solving

Developing and spreading persuasive communications about an offer or a product is known as _________ 1. Promotion 2. Information 3. Channel usage 4. Distribution 5. None of these

Description : Developing and spreading persuasive communications about an offer or a product is known as _________ 1. Promotion 2. Information 3. Channel usage 4. Distribution 5. None of these

Last Answer : Promotion

____________ brands usually require a producer to become involved in distribution, promotion, and pricing decisions. 1. Retailer 2. Manufacturer 3. Own label 4. Wholesaler 5. none of these

Description : ____________ brands usually require a producer to become involved in distribution, promotion, and pricing decisions. 1. Retailer 2. Manufacturer 3. Own label 4. Wholesaler 5. none of these

Last Answer : Manufacturer

A product mix is best described as 1. all products offered by a firm 2. product, distribution, promotion and price 3. all products of a particular type 4. a group of closely related products 5. none of these

Description : A product mix is best described as 1. all products offered by a firm 2. product, distribution, promotion and price 3. all products of a particular type 4. a group of closely related products 5. none of these

Last Answer : all products offered by a firm

The marketing mixes of organizations that market services include product, price, promotion, place and : 1. packaging 2. premiums 3. people 4. purchasing 5. none of these

Description : The marketing mixes of organizations that market services include product, price, promotion, place and : 1. packaging 2. premiums 3. people 4. purchasing 5. none of these

Last Answer : people

People tend to view promotion from many vintage points. Which alternative below is MOST accurate ? 1. promotion costs cause product costs to be higher 2. promotion activities make up the bulk of marketing 3. the role of promotion is to communicate and to facilitate exchanges 4. promotion should be directed toward numerious audiences 5. none of these

Description : People tend to view promotion from many vintage points. Which alternative below is MOST accurate ? 1. promotion costs cause product costs to be higher 2. promotion activities make up the bulk ... facilitate exchanges 4. promotion should be directed toward numerious audiences 5. none of these

Last Answer : the role of promotion is to communicate and to facilitate exchanges

__________ includes practices such as overstating the product's features or performance, luring the cutomer to the store for a bargain that is out of stock, or running rigged contests. 1. Deceptive promotion 2. Deceptive packaging 3. Deceptive pricing 4. Deceptive cost structure 5. none of these

Description : __________ includes practices such as overstating the product's features or performance, luring the cutomer to the store for a bargain that is out of stock, or running rigged contests. 1. Deceptive ... 2. Deceptive packaging 3. Deceptive pricing 4. Deceptive cost structure 5. none of these

Last Answer : Deceptive promotion

At the introductory stage, distribution is __________ 1. massive 2. selective 3. neither 1 nor 2 4. wide spred 5. promotion

Description : At the introductory stage, distribution is __________ 1. massive 2. selective 3. neither 1 nor 2 4. wide spred 5. promotion

Last Answer : selective

The two components of a marketing strategy are 1. Marketing objectives and promotion 2. Marketing mix and marketing objectives 3. Target market and marketing mix 4. Target markets and promotions 5. None of these

Description : The two components of a marketing strategy are 1. Marketing objectives and promotion 2. Marketing mix and marketing objectives 3. Target market and marketing mix 4. Target markets and promotions 5. None of these

Last Answer : Target market and marketing mix

In the long-run equilibrium, a competitive firm earns - (1) Super-normal profit (2) Profits equal to other firms (3) Normal profit (4) No profit

Description : In the long-run equilibrium, a competitive firm earns - (1) Super-normal profit (2) Profits equal to other firms (3) Normal profit (4) No profit

Last Answer : (3) Normal profit Explanation: Making the assumption that the market demand curve remains unchanged, higher market supply will reduce the equilibrium market price until the price = long run average cost. ... of firms in and out of the industry and a long-run equilibrium has been established.

The judicious and effective use of energy to maximise profits and enhance competitive positions‖. This can be the definition of: a) Energy conservation b) Energy management c) Energy policy d) Energy Audit

Description : The judicious and effective use of energy to maximise profits and enhance competitive positions‖. This can be the definition of: a) Energy conservation b) Energy management c) Energy policy d) Energy Audit

Last Answer : Energy management