What is Impression Share?
A. The percentage of times your ad was displayed divided by all possible impressions for
that search term.
B. The percentage of times your ad was displayed when it was eligible to be displayed.
C. The percentage of times your ad was displayed higher than your primary
competitor.
D. The percentage of impressions you lost due to a low ad rank.

1 Answer

Answer :

C. The percentage of times your ad was displayed higher than your primary
competitor.

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