What is meant by Impression Share?
a.
The percentage of times your ad was displayed divided by all possible
impressions for that search term.
b. The percentage of times your ad was displayed when it was eligible to be
displayed.
c. The percentage of times your ad was displayed higher than your primary
competitor.
d. The percentage of impressions you lost due to a low ad ran
a.
The percentage of times your ad was displayed divided by all possible
impressions for that search term.
b. The percentage of times your ad was displayed when it was eligible to be
displayed.
c. The percentage of times your ad was displayed higher than your primary
competitor.
d. The percentage of impressions you lost due to a low ad ran