Which metrics would accurately indicate the success of the latest Facebook post?
A. Likes and click-through
B. Impressions and click-through
C. Reach and engagement
D. Sessions and pageview

1 Answer

Answer :

C. Reach and engagement

Related questions

Description : Which of the following option will correctly give the success rate of the latest Facebook post? a. Click-through and pageviews b. Impressions and click-through c. Likes and Impressions d. Reach and engagement

Last Answer : d. Reach and engagement

Description : Which of the following summarizes watch time, views, and earnings (if applicable) for the selected content? A. Engagement metrics B. Performance metrics C. Demographics D. Discovery

Last Answer : B. Performance metrics

Description : If you use a social media analytics tool like True Social Metrics, what can you use it for to get a better understanding of what content is effective - and what isn't? A. Measure the real ... topics and types of content are the most effective at engaging your influencers. D. All of the above

Last Answer : D. All of the above

Description : Which mobile metrics are used to evaluate app engagement  page views  revenue and sales  downloads and users  monthly active users, session length and events

Last Answer :  monthly active users, session length and events

Description : The correct formula for determining an actual CPC as when an advertisement is clicked can be mathematically derived as __________. a. Position * QS b. Impressions * Clicks c. Clicks / Impressions d. QS * Max CPC (bid)

Last Answer : d. QS * Max CPC (bid)

Description : What is meant by Impression Share? a. The percentage of times your ad was displayed divided by all possible impressions for that search term. b. The percentage of times your ad was displayed when it ... than your primary competitor. d. The percentage of impressions you lost due to a low ad ran

Last Answer : c. The percentage of times your ad was displayed higher than your primary competitor.

Description : What formula does Google use to determine the actual CPC when an advertisers ad is clicked on? A. Clicks / Impressions B. QS * Max CPC (bid) C. Position * QS D. Impressions * Clicks

Last Answer : B. QS * Max CPC (bid)

Description : What is Impression Share? A. The percentage of times your ad was displayed divided by all possible impressions for that search term. B. The percentage of times your ad was displayed when it was ... than your primary competitor. D. The percentage of impressions you lost due to a low ad rank.

Last Answer : C. The percentage of times your ad was displayed higher than your primary competitor.

Description : What non-financial measure of marketing is important to track?  CEO performance  Number of new hires in marketing  Number of impressions  New customer acquisition

Last Answer :  Number of impressions

Description : Which platform can be used by advertisers and purchase ad impressions across ad exchanges? a) demand-side platform b)supply side platform c)Ad network d)None Answer: a

Last Answer : a) demand-side platform

Description : In order to assess the maximum revenue generated by an Ad on the app, which of the following metrics is chosen by the developer? a. eCPI b. eCOM c. eCPA d. None of the above

Last Answer : c. eCPA

Description : Discovery : Summarizes the metrics for top playback locations and top traffic sources by watch time. A. TRUE B. FALSE C. Can be true or false D. Can not say

Last Answer : A. TRUE

Description : Which of the following are crucial tenets of measurement-focused marketing? A. Focus on the right metrics. B. Value your best customers. C. Attribute value across the journey. D. All of the above

Last Answer : D. All of the above

Description : Which of the following comes under the ambit of Web analytics metrics?  Transactions  Usability  Site performance  All of the above

Last Answer :  All of the above

Description : What is the name of the latest major change in functionality added to Facebook? *  Farmville  Timeline  Newsfeed

Last Answer :  Timeline

Description : Latest major change in functionality added to Facebook?  A. splitville  B.Farmville  C.Timeline  D.Newsfeed

Last Answer : C.Timeline

Description : What is the name of the latest major change in functionality added to Facebook? A. Farmville B. Timeline C. Newsfeed Ans: B

Last Answer : B. Timeline

Description : What are the key metrics which you should consider to map the success of automation testing?

Last Answer : Two key metrics to measure the success of automation testing are: ∙ Reduction in cost of various modules ∙ Defect Detection Ratio

Description : Which fact about push messaging is true? 1. Users with push enabled have 88% more app launches 2. Users with push enabled have 55% shorter intervals between app sessions 3. Users with push enabled have a 3X higher retention rate 4. All of these are true

Last Answer : All of these are true

Description : . If I want to have an estimate of the number of people who visited my website, which metric should I use? A. Sessions B. Unique visitors C. Users D. Hits

Last Answer : B. Unique visitors

Description : The most common user identification technique is via? A. Sessions B. Cookies C. Segmentation D. page views

Last Answer : B. Cookies

Description : Which of the following method used to identify user sessions? A. IP address B. authenticated user C. user agent D. All of the above

Last Answer : D. All of the above

Description : In order to identify the users, web analytics tools need to report on? A. user sessions B. Unique users C. Page Views D. All of the above

Last Answer : A. user sessions

Description : Which fact about push messaging is true?  users with push enabled have 88% more app launches  users with push enabled have 3x more retention rate  users with push enabled have 55% shorter intervals between app sessions  All of the above

Last Answer :  All of the above

Description : What are "any request for a file from a Web server“ in web analytics?  Hits  Sessions  Page views  Visitor

Last Answer : Hits

Description : Emails containing videos have higher open rates and click through rates. A. TRUE B. FALSE C. Can be true or false D. Can not say

Last Answer : A. TRUE

Description : ______ is an example of business-to-business services offered by Google where revenue is generated through the application running as part of a customer's website. *  Google Search ... Business Application Suite  YouTube Brand Channel  Google AdWords pay per click sponsored link advertising

Last Answer :  Google Search application providing online website search services for website owners

Description : ______ is an example of business-to-business services offered by Google which gains advertising revenue through hosted videos. *  Google AdWords pay per click sponsored link advertising  ...  YouTube Brand Channel  Google Search application providing online website services for website owners

Last Answer :  YouTube Brand Channe

Description : ______ is an example of business-to-business services offered by Google where revenue is generated through the application running as part of a customer's website. A. Google Search application providing ... Google AdWords pay per click sponsored link advertising E. None of the above. Ans: A

Last Answer : A. Google Search application providing online website search services for

Description : ______ is an example of business-to-business services offered by Google which gains advertising revenue through hosted videos. A. Google AdWords pay per click sponsored link advertising B. Google Apps ... providing online website services for website owners E. None of the above. Ans: C

Last Answer : C. YouTube Brand Channel

Description : Do you ever get a little annoyed when someone you don't know very well likes everything you post on Facebook?

Last Answer : answer:I decide to like something based on its content not who posted it. So I don’t mind liking people I am not that close too or having them like my stuff. If this guy makes you uncomfortable, unfriend him.

Description : Why are marketers interested in the level of disposable income ? 1. it accurately represents future buying power 2. it increases current buying power 3. it is what is left after taxes to buy ... . it is a ready source of buying power 5. it is essential for forecasting future business trends

Last Answer : it is a ready source of buying power

Description : Google advertising program is:  A. online platform for advertising through google search engine  B.online platform for monitoring organic reach  C.online platform for creating ads for all search engines  D.None of the above

Last Answer : A. online platform for advertising through google search engine

Description : Order stamp and the unpaid stamps should be taken a) In a piece of paper which in turn should be kept in Guard file b) in the same book of postmarks in which impressions of all the stamps ... in the personal custody of the postmaster d) In the book of postmarks maintained by the delivery assistant

Last Answer : c) In a separate book of post marks to be kept in the personal custody of the postmaster

Description : Which of the following formulas is used by Pay-per-click? a. Ads clicked (#) / Advertising cost ($) b. Advertising cost ($) + Ads clicked (#) c. Advertising cost ($) / Ads clicked (#) d. Ads clicked (#) * Advertising cost ($

Last Answer : c. Advertising cost ($) / Ads clicked (#)

Description : Last-click attribution is defined as: A. The last date on which a new customer clicked to your website B. The channel that received the most amount of clicks in the sales cycle C. The ... before the customer purchase D. The channel that sent the user to your website immediately before the sale

Last Answer : C. The last point in the sales cycle before the customer purchase

Description : What is the full form of CRO? A. Cost Rate Optimization B. Conversion Rate Optimization C. Click Rate Optimization D. None of the above

Last Answer : B. Conversion Rate Optimization

Description : The formula of Pay-per-click is? A. Advertising cost ($) + Ads clicked (#) B. Ads clicked (#) / Advertising cost ($) C. Advertising cost ($) / Ads clicked (#) D. Ads clicked (#) * Advertising cost ($)

Last Answer : C. Advertising cost ($) / Ads clicked (#)

Description : What is full form of PPC pages? A. Per Pay Click B. Pay Per Click C. Prize per click D. Both A and B

Last Answer : B. Pay Per Click

Description : What are the goals that marketers should strive for in email marketing? A. Spend less time on email marketing. B. Increase spam rates. C. Decrease deliverability rates D. Increase open rates and click rates

Last Answer : D. Increase open rates and click rates

Description : What are the goals that marketers should strive for in email marketing? A. Spend less time on email marketing. B. Increase open rates and click rates. C. Increase spam rates. D. Decrease deliverability rates

Last Answer : B. Increase open rates and click rates

Description : . A member of your team proposes to cap the subject line at 30 characters to increase open rate and click rate. What points would you emphasize as the primary factors of open rate and click ... and personalized message C. List size and offer D. Targeted industry and the day of the week

Last Answer : B. Specific recipients and personalized message

Description : This is a term for the number of times that user click on links in a message or on a website : it is much higher for legitimate marketing emails that for spam. A. personalization B. spamming C. CTR D. spoofing

Last Answer : C. CTR

Description : 3. Which of the following is most important metric to track email marketing? A. CTR B. Open rate C. Click rate D. All of the above

Last Answer : D. All of the above

Description : How would you describe what multi-channel attribution does? A. Gives the conversion credit to the first click B. Assigns equal percentages for conversions to every step C. Accredits deserving touch points along the conversion journey D. Gives the conversion credit to the last click

Last Answer : C. Accredits deserving touch points along the conversion journey

Description : Which amongst the following can be considered as a type of Mobile Marketing  Click-to-Download  Click-to-Call  Click-to-Message  All of the above

Last Answer :  All of the above

Description : Which amongst the following is not a Search Engine Marketing Technique  Pay Per Click [PPC]  Trusted Feed including Paid-for inclusion  Both A & B  None of the Abov

Last Answer :  Both A & B

Description : An advertising model used in which advertisers pay their host only when their sponsored ad or link is clicked, is called:  Search Engine Optimization (SEO)  Contextual Advertising  Digital Asset Optimization (DAO)  Pay Per Click (PPC)

Last Answer :  Pay Per Click (PPC)

Description : PPC in online advertising stands for  Pay Per Click  Pay Pal commission  Pay Per Cost  Pay Per Citation

Last Answer :  Pay Per Click

Description : Which of the following is not a correct match ?  Print media- traditional marketing  Pay per click- Internet advertising model  Generating leads- landing pages  Real time results- television advertising

Last Answer :  Real time results- television advertising