Which of the following is most common areas where companies evaluate CRO? A. A/B testing B. Customer Journey Analysis C. Segmentation D. All of the above

Which of the following is most common areas where companies evaluate CRO?
A. A/B testing
B. Customer Journey Analysis
C. Segmentation
D. All of the above
by

1 Answer

Answer :

D. All of the above
by

Related questions

The two approaches to identify a target market are the 1. total market and undifferentiated approaches 2. product differentiation and customer differentiation approaches 3. multisegment and concentration approaches 4. total market and market segmentation approaches 5. none of these

Description : The two approaches to identify a target market are the 1. total market and undifferentiated approaches 2. product differentiation and customer differentiation approaches 3. multisegment and concentration approaches 4. total market and market segmentation approaches 5. none of these

Last Answer : total market and market segmentation approaches

Company sales forecasts are least likely to be based on A)executive judgment. B)customer surveys or sales -force surveys. C)time series analysis. D)market tests. E)single -variable or multivariable segmentation.

Description : Company sales forecasts are least likely to be based on A)executive judgment. B)customer surveys or sales -force surveys. C)time series analysis. D)market tests. E)single -variable or multivariable segmentation.

Last Answer : E)single -variable or multivariable segmentation.

The most common user identification technique is via? A. Sessions B. Cookies C. Segmentation D. page views

Description : The most common user identification technique is via? A. Sessions B. Cookies C. Segmentation D. page views

Last Answer : B. Cookies

In testing a new product, concept testing is 1. Customer reaction to the idea of product 2. Salesman reaction to the idea of product 3. To put the real product into a few selected markets 4. To assess the total product performance 5. None of these

Description : In testing a new product, concept testing is 1. Customer reaction to the idea of product 2. Salesman reaction to the idea of product 3. To put the real product into a few selected markets 4. To assess the total product performance 5. None of these

Last Answer : Customer reaction to the idea of product

In testing a new product, concept testing is 1. Customer reaction to the idea of product 2. Sales man reaction to the idea of product 3. to put the real product into a few selected markets 4. to assess the total product performance 5. none of these

Description : In testing a new product, concept testing is 1. Customer reaction to the idea of product 2. Sales man reaction to the idea of product 3. to put the real product into a few selected markets 4. to assess the total product performance 5. none of these

Last Answer : Customer reaction to the idea of product

What is the biggest difference between CPA and CLV analysis A. CPA is more appropriate for short term, tactical optimization B. CLV is truly customer-centric C. CLV encompasses online and offline customer touchpoints and uses back-office data D. All of the above

Description : What is the biggest difference between CPA and CLV analysis A. CPA is more appropriate for short term, tactical optimization B. CLV is truly customer-centric C. CLV encompasses online and offline customer touchpoints and uses back-office data D. All of the above

Last Answer : D. All of the above

Compared with other phases of the new product development process, the largest number of new product ideas are rejected during the ______ phase 1. idea generation 2. concept testing 3. business analysis 4. screening5. test marketing

Description : Compared with other phases of the new product development process, the largest number of new product ideas are rejected during the ______ phase 1. idea generation 2. concept testing 3. business analysis 4. screening 5. test marketing

Last Answer : screening

During which stage of new product development does the firm consider profitability ? 1. Idea Generation 2. Testing 3. Business Analysis 4. Product Development 5. Compatibility research

Description : During which stage of new product development does the firm consider profitability ? 1. Idea Generation 2. Testing 3. Business Analysis 4. Product Development 5. Compatibility research

Last Answer : Business Analysis

When a company reviews sales, costs, and profit projections for a new product to find out whether these factors satisfy the company's objectives, they are in which of the following new process development stages ? 1. Concept development and testing 2. Commercialization 3. Business analysis 4. Marketing strategy development 5. none of these

Description : When a company reviews sales, costs, and profit projections for a new product to find out whether these factors satisfy the company's objectives, they are in which of the following new ... testing 2. Commercialization 3. Business analysis 4. Marketing strategy development 5. none of these

Last Answer : Business analysis

What are the three areas of expertise of a Center of Excellence? A. Instrumentation / Analysis / Recommendations B. Business Outcomes and Actions / Enabling Capabilities / Analysis C. Instrumentation / Enabling Capabilities / Analysis D. None of the abov

Description : What are the three areas of expertise of a Center of Excellence? A. Instrumentation / Analysis / Recommendations B. Business Outcomes and Actions / Enabling Capabilities / Analysis C. Instrumentation / Enabling Capabilities / Analysis D. None of the abov

Last Answer : B. Business Outcomes and Actions / Enabling Capabilities / Analysis

Which of the following is the best definition of value ? 1. a technical measure of a company's selling price relative to its production costs 2. a measure of the mark-up charged by companies 3. the lowest prices available to consumers 4. the best price available for customer meeting his expectations 5. the ratio of benefits to costs available to buyers

Description : Which of the following is the best definition of value ? 1. a technical measure of a company's selling price relative to its production costs 2. a measure of the mark-up charged by ... price available for customer meeting his expectations 5. the ratio of benefits to costs available to buyers

Last Answer : the ratio of benefits to costs available to buyers

Which of the following true statement about CRO? A. Decreased ROI B. Improve user base C. Increased acquisition cost D. All of the above

Description : Which of the following true statement about CRO? A. Decreased ROI B. Improve user base C. Increased acquisition cost D. All of the above

Last Answer : B. Improve user base

What is formula of CRO? A. Leads Generated / Website Traffic x 100 B. Leads Generated * Website Traffic / 100 C. Leads Generated + Website Traffic x 100 D. Leads Generated + Website Traffic / 100

Description : What is formula of CRO? A. Leads Generated / Website Traffic x 100 B. Leads Generated * Website Traffic / 100 C. Leads Generated + Website Traffic x 100 D. Leads Generated + Website Traffic / 100

Last Answer : A. Leads Generated / Website Traffic x 100

What is true about CRO? A. CRO is the process of optimizing the site to increase the likelihood that visitors B. Conversion Rate is a key metric in e-commerce C. The higher the conversion rate, the better. D. All of the above

Description : What is true about CRO? A. CRO is the process of optimizing the site to increase the likelihood that visitors B. Conversion Rate is a key metric in e-commerce C. The higher the conversion rate, the better. D. All of the above

Last Answer : D. All of the above

What is the full form of CRO? A. Cost Rate Optimization B. Conversion Rate Optimization C. Click Rate Optimization D. None of the above

Description : What is the full form of CRO? A. Cost Rate Optimization B. Conversion Rate Optimization C. Click Rate Optimization D. None of the above

Last Answer : B. Conversion Rate Optimization

Temporarily pricing below the list price in order to increase short 'run sales is known as _______ ? 1. Promotional pricing 2. Segmentation pricing 3. Bundle pricing 4. Product line pricing 5. None of these

Description : Temporarily pricing below the list price in order to increase short 'run sales is known as _______ ? 1. Promotional pricing 2. Segmentation pricing 3. Bundle pricing 4. Product line pricing 5. None of these

Last Answer : Promotional pricing

If marketing is done effectively which of the following is not required ? 1. Advertisement 2. Publicity 3. Market Research 4. Market Segmentation 5. None of these

Description : If marketing is done effectively which of the following is not required ? 1. Advertisement 2. Publicity 3. Market Research 4. Market Segmentation 5. None of these

Last Answer : Publicity

One of the following is not included in market segmentation. ___________ 1. Geographic Segmentation 2. Demographic Segmentation 3. Sales Segmentation 4. Behavioral Segmentation 5. None of these

Description : One of the following is not included in market segmentation. ___________ 1. Geographic Segmentation 2. Demographic Segmentation 3. Sales Segmentation 4. Behavioral Segmentation 5. None of these

Last Answer : Sales Segmentation

Which of the following Banks in India is known to be the first Indian bank to adopt the concept of market segmentation ? 1. Punjab National Bank 2. State Bank of India 3. ICICI Bank 4. Bank of Barod5. Canara Bank

Description : Which of the following Banks in India is known to be the first Indian bank to adopt the concept of market segmentation ? 1. Punjab National Bank 2. State Bank of India 3. ICICI Bank 4. Bank of Barod 5. Canara Bank

Last Answer : State Bank of India

If marketing is done effectively which of the following is not requried ? 1. Advertisement 2. Publicity 3. Market Research 4. Market Segmentation 5. None of these

Description : If marketing is done effectively which of the following is not requried ? 1. Advertisement 2. Publicity 3. Market Research 4. Market Segmentation 5. None of these

Last Answer : Publicity

Market __________ is the process of identifying groups of customers with basically similar wants, needs, preferences of buying behaviors. 1. Development 2. Positioning 3. Segmentation 4. Targeting 5. None of these

Description : Market __________ is the process of identifying groups of customers with basically similar wants, needs, preferences of buying behaviors. 1. Development 2. Positioning 3. Segmentation 4. Targeting 5. None of these

Last Answer : Segmentation

A firm with limited resources can compete with much larger organization by : 1. concentrating its efforts on a single segment 2. using a multi-segment targeting strategy 3. using a geographical segmentation variable 4. using multivaluable segmentation 5. concentrating its efforts on the total population

Description : A firm with limited resources can compete with much larger organization by : 1. concentrating its efforts on a single segment 2. using a multi-segment targeting strategy 3. ... segmentation variable 4. using multivaluable segmentation 5. concentrating its efforts on the total population

Last Answer : concentrating its efforts on a single segment

To ensure the effectiveness of segmentation, the segments should be measurable, substantial, accessible, and : 1. precise 2. stable 3. economic 4. reachable 5. none of these

Description : To ensure the effectiveness of segmentation, the segments should be measurable, substantial, accessible, and : 1. precise 2. stable 3. economic 4. reachable 5. none of these

Last Answer : stable

The three psychographic dimensions most commonly used in market segmentation are : 1. personality, perception and learning 2. personality, perception and behavior 3. motives, attitudes and lifestyles 4. personality, motives and lifestyles 5. none of these

Description : The three psychographic dimensions most commonly used in market segmentation are : 1. personality, perception and learning 2. personality, perception and behavior 3. motives, attitudes and lifestyles 4. personality, motives and lifestyles 5. none of these

Last Answer : personality, motives and lifestyles

Market Segmentation helps in _____________ 1. Identifying the target group 2. Focused marketing 3. A strategy of DSAs 4. All of these 5. None of these

Description : Market Segmentation helps in _____________ 1. Identifying the target group 2. Focused marketing 3. A strategy of DSAs 4. All of these 5. None of these

Last Answer : All of these

You are considering the tone and style to adopt for the upcoming email marketing campaign. Choose the term below associated with segmentation, which refers to the social background and age profile of the target audience: Mark one answer: Geographic Relationship Demographic

Description : You are considering the tone and style to adopt for the upcoming email marketing campaign. Choose the term below associated with segmentation, which refers to the social background and age profile of the target audience: Mark one answer: Geographic Relationship Demographic

Last Answer : Demographic

You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit: Mark one answer: It allows you to communicate directly with only those subscribers you are interested in. It allows you to integrate your online marketing campaign with your email marketing campaign. It allows you to cross-sell to a range of different target groups. It allows you to personalize your message based on specific target audience characteristics

Description : You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit: Mark one answer: It allows you to communicate ... target groups. It allows you to personalize your message based on specific target audience characteristics

Last Answer : It allows you to personalize your message based on specific target audience characteristics

Which one of the following describes the three main elements of data management in email marketing? Mark one answer: Subscriber Capture, Maintenance, Segmentation Subscriber Contact, Maintenance, Differentiation Maintenance, Segmentation, Subscription Service Management, Segmentation, SubscriberCapture

Description : Which one of the following describes the three main elements of data management in email marketing? Mark one answer: Subscriber Capture, Maintenance, Segmentation ... Maintenance, Differentiation Maintenance, Segmentation, Subscription Service Management, Segmentation, SubscriberCapture

Last Answer : Subscriber Capture, Maintenance, Segmentation

Which is the best way to maintain your personalized email list? A. Focusing on segmentation B. Having a large email list, even though it is unresponsive C. Adding email addresses often D. Having the old email list intact

Description : Which is the best way to maintain your personalized email list? A. Focusing on segmentation B. Having a large email list, even though it is unresponsive C. Adding email addresses often D. Having the old email list intact

Last Answer : A. Focusing on segmentation

Which of the following are crucial tenets of measurement-focused marketing? A. Focus on the right metrics. B. Value your best customers. C. Attribute value across the journey. D. All of the above

Description : Which of the following are crucial tenets of measurement-focused marketing? A. Focus on the right metrics. B. Value your best customers. C. Attribute value across the journey. D. All of the above

Last Answer : D. All of the above

How would you describe what multi-channel attribution does? A. Gives the conversion credit to the first click B. Assigns equal percentages for conversions to every step C. Accredits deserving touch points along the conversion journey D. Gives the conversion credit to the last click

Description : How would you describe what multi-channel attribution does? A. Gives the conversion credit to the first click B. Assigns equal percentages for conversions to every step C. Accredits deserving touch points along the conversion journey D. Gives the conversion credit to the last click

Last Answer : C. Accredits deserving touch points along the conversion journey

How would you describe what multi-channel attribution does? A. Gives the conversion credit to the first click B. Assigns equal percentages for conversions to every step C. Accredits deserving touch points along the conversion journey D. Gives the conversion credit to the last click

Description : How would you describe what multi-channel attribution does? A. Gives the conversion credit to the first click B. Assigns equal percentages for conversions to every step C. Accredits deserving touch points along the conversion journey D. Gives the conversion credit to the last click

Last Answer : C. Accredits deserving touch points along the conversion journe

In common size Balance Sheet analysis we evaluate– (A) Increase or decrease over two years is analysed (B) Only increase over two years is analysed (C) Only decrease over two years is analysed (D) All assets and liabilities are expressed in terms of percentage of total

Description : In common size Balance Sheet analysis we evaluate– (A) Increase or decrease over two years is analysed (B) Only increase over two years is analysed (C) Only decrease over two years is analysed (D) All assets and liabilities are expressed in terms of percentage of total

Last Answer : Answer: All assets and liabilities are expressed in terms of percentage of total

Consumers look closely at service quality when comparing competing services because 1. they perceive all services to be essentially the same 2. all services are priced about the same 3. quality is the only relevant service characteristic 4. services are very difficult to evaluate 5. none of these

Description : Consumers look closely at service quality when comparing competing services because 1. they perceive all services to be essentially the same 2. all services are priced about the same 3. ... the only relevant service characteristic 4. services are very difficult to evaluate 5. none of these

Last Answer : services are very difficult to evaluate

Which mobile metrics are used to evaluate app engagement  page views  revenue and sales  downloads and users  monthly active users, session length and events

Description : Which mobile metrics are used to evaluate app engagement  page views  revenue and sales  downloads and users  monthly active users, session length and events

Last Answer :  monthly active users, session length and events

The two approaches to identifying a target market are the: A)total market and undifferentiated approaches B)product differentiation and customer differentiation approaches C)multisegment and concentration approaches D)total market and market segmentation approaches

Description : The two approaches to identifying a target market are the: A)total market and undifferentiated approaches B)product differentiation and customer differentiation approaches C)multisegment and concentration approaches D)total market and market segmentation approaches

Last Answer : D)total market and market segmentation approaches

Which of the following statements is false? A. Market segmentation is a useful process for small businesses to undertake. B. Selling is essentially a matching process. C. A benefit is the value of a product feature to a customer. D. It is a good idea for small businesses to compete solely on price.

Description : Which of the following statements is false? A. Market segmentation is a useful process for small businesses to undertake. B. Selling is essentially a matching process. C. A benefit is the value of a product feature to a customer. D. It is a good idea for small businesses to compete solely on price.

Last Answer : D. It is a good idea for small businesses to compete solely on price.

What is Morphological Segmentation? a) Does Discourse Analysis b) Separate words into individual morphemes and identify the class of the morphemes c) Is an extension of propositional logic d) None of the mentioned

Description : What is Morphological Segmentation? a) Does Discourse Analysis b) Separate words into individual morphemes and identify the class of the morphemes c) Is an extension of propositional logic d) None of the mentioned

Last Answer : b) Separate words into individual morphemes and identify the class of the morphemes

When companies market products on the basis of what the product’s attributes will do for a given segment of consumers, they are using a powerful form of behavioral segmentation known as: A. occasion segmentation. B. benefit segmentation. C. user status segmentation. D. usage rate segmentation.

Description : When companies market products on the basis of what the product's attributes will do for a given segment of consumers, they are using a powerful form of behavioral segmentation known as: A. ... segmentation. B. benefit segmentation. C. user status segmentation. D. usage rate segmentation.

Last Answer : B. benefit segmentation.

Who came up with the concept of "the customer is always right"?

Description : Who came up with the concept of "the customer is always right"?

Last Answer : answer:Businesses would rather give a person something free than to lose a customer. Just threaten to cancel your cable, phone or something else and see how much you'll get, usually two free months of service ... is to never let anyone leave unhappy, which is not always easy, but I'm good at that.

How could improving customer service through customer service management lead to more sales?

Description : How could improving customer service through customer service management lead to more sales?

Last Answer : - removed -

How much do you trust customer reviews that are on a particular retailer's website?

Description : How much do you trust customer reviews that are on a particular retailer's website?

Last Answer : I always wonder how many of them are the typical “dollar priming the tip jar”. You know they put good reviews up themselves.

Cross Selling means ? 1. Identifying customer needs 2. matching the products to customer needs 3. convincing the customers of product benefits 4. responding to questions and objections of customers 5. all of these

Description : Cross Selling means ? 1. Identifying customer needs 2. matching the products to customer needs 3. convincing the customers of product benefits 4. responding to questions and objections of customers 5. all of these

Last Answer : all of these

In a selling process in today's world 1. Only standard products are sold 2. No customization required 3. The seller need not have product knowledge 4. the seller should aim at customer satisfaction 5. only quantum of sales matters

Description : In a selling process in today's world 1. Only standard products are sold 2. No customization required 3. The seller need not have product knowledge 4. the seller should aim at customer satisfaction 5. only quantum of sales matters

Last Answer : the seller should aim at customer satisfaction

Marketing plan helps in 1. better lead generation 2. better systems 3. better results 4. improved balance sheet 5. better customer service

Description : Marketing plan helps in 1. better lead generation 2. better systems 3. better results 4. improved balance sheet 5. better customer service

Last Answer : better results

Market information means ? 1. Knowledge of shops and bazaars 2. Knowledge of shipping malls 3. Knowledge of customer profile and product mix 4. Knowledge of various languages 5. None of these

Description : Market information means ? 1. Knowledge of shops and bazaars 2. Knowledge of shipping malls 3. Knowledge of customer profile and product mix 4. Knowledge of various languages 5. None of these

Last Answer : Knowledge of customer profile and product mix

Which of the following is a part of Marketing Management ? 1. Identification of Business Opportunities 2. Understanding the Customer needs 3. Producing according to customer needs 4. Delivering as per Customer convenience 5. All the above

Description : Which of the following is a part of Marketing Management ? 1. Identification of Business Opportunities 2. Understanding the Customer needs 3. Producing according to customer needs 4. Delivering as per Customer convenience 5. All the above

Last Answer : All the above

Which of the following is not correct with regard to marketing ? 1. Marketing is a Management Function 2. Marketing is a Philosophy 3. Marketing is not related to Business Activity alone 4. Marketing means selling 5. Objective of Marketing is to achieve customer satisfaction

Description : Which of the following is not correct with regard to marketing ? 1. Marketing is a Management Function 2. Marketing is a Philosophy 3. Marketing is not related to Business Activity alone 4. Marketing means selling 5. Objective of Marketing is to achieve customer satisfaction

Last Answer : Marketing means selling

Ability of a customer to pay for good bought on credit is called 1. goodwill 2. credibility 3. credit worthiness 4. reputation 5. None of these

Description : Ability of a customer to pay for good bought on credit is called 1. goodwill 2. credibility 3. credit worthiness 4. reputation 5. None of these

Last Answer : credit worthiness

Selling lays emphasis on the _________________ whereas marketing on _______________ 1. Product, Customer wants 2. Production, Customer Wants 3. Production, Product 4. Product, Cost 5. None of these

Description : Selling lays emphasis on the _________________ whereas marketing on _______________ 1. Product, Customer wants 2. Production, Customer Wants 3. Production, Product 4. Product, Cost 5. None of these

Last Answer : Product, Customer wants