Most specifically, marketing strategy: A)is concerned with key decisions required to reach an objective VU Cafeteria B)encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix C)expands geographic boundaries of markets to serve larger geographic areas D)involves determining the direction and objectives of marketing management

Most specifically, marketing strategy:
A)is concerned with key decisions required to reach an objective
VU Cafeteria
B)encompasses selecting and analysing a target market and creating and maintaining an  appropriate marketing mix
C)expands geographic boundaries of markets to serve larger geographic areas D)involves determining the direction and objectives of marketing management
by

1 Answer

Answer :

B)encompasses selecting and analysing a target market and creating and maintaining an  appropriate marketing mix
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Most specifically, marketing strategy : 1. Is concerned with key dicissions requried to reach an objective 2. Encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix 3. expands geographic boundaries of markets to serve larger geographic areas 4. Involves determining the direction and objectives of marketing management 5. None of these

Description : Most specifically, marketing strategy : 1. Is concerned with key dicissions requried to reach an objective 2. Encompasses selecting and analysing a target market and creating and maintaining an ... 4. Involves determining the direction and objectives of marketing management 5. None of these

Last Answer : Encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix

Smith's Fine Foods is involved in selecting and analysing a target market and developing a marketing mix to gain long -run competitive advantages. Based on this example, Smith's is creating a A)corporate strategy. B)target design. C)mix strategy. D)marketing strategy. E)marketing tactic.

Description : Smith's Fine Foods is involved in selecting and analysing a target market and developing a marketing mix to gain long -run competitive advantages. Based on this example, Smith's is creating a A)corporate strategy. B)target design. C)mix strategy. D)marketing strategy. E)marketing tactic.

Last Answer : D)marketing strategy.

The two steps of developing a marketing strategy include selecting and analysing a target market and: A)selecting a group of persons towards which the firm should direct its marketing efforts. B)developing marketing objectives to meet organisation goals C)deciding how to organise the marketing department to meet customer needs. D)developing a marketing mix that precisely meets the needs of individuals in the target market.

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Last Answer : D)developing a marketing mix that precisely meets the needs of individuals in the target market.

he two components of a marketing strategy are: A)marketing objectives and promotion B)marketing mix and marketing objectives C)target market and marketing mix D)target markets and promotions

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All elements of the marketing mix are influenced by physical distribution functions. For this reason, it is important for marketers to remember that A)physical distribution decisions must be made prior to any other marketing strategy consideration. B)physical distribution costs often rise as customer service requirements decrease. C)over 75 percent of all marketing costs are associated with physical distribution expenditures. D)no single distribution system is ideal for all situations and target markets.

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The most widely used method for analysing the performance of a marketing strategy is A)cost analysis. B)sales analysis. C)distribution analysis. D)promotional analysis. E)target market analysis

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The term "marketing mix" describes: A. A composite analysis of all environmental factors inside and outside the fir B. A series of business decisions that aid in selling a product C. The relationship between a firm's marketing strengths and its business weaknesses D. A blending of four strategic elements to satisfy specific target markets

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The two components of a marketing strategy are 1. Marketing objectives and promotion 2. Marketing mix and marketing objectives 3. Target market and marketing mix 4. Target markets and promotions 5. None of these

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The marketing concept is a way of thinking or a management philosophy that affects: A)only marketing activities B)most efforts of the organisation C)mainly the efforts of sales personnel VU Cafeteria D)mainly customer relations E)only business organisations

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Compaq Computers collects information about political, legal, regulatory, societal, VU Cafeteria economic, competitive and technological forces that may affect its marketing activities. This process is called: A)environmental scanning B)survey of environment C)marketing information analysis D)environmental analysis

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When Campbell's introduced its line of low-sodium soups in response to consumer VU Cafeteria demand, it was following which one of the following philosophies? A)Selling concept B)Production concept C)Customer concept D)Marketing concept

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The expansion of the definition of marketing to include nonbusiness activities adds which one of these examples to the field of marketing? VU Cafeteria A)Proctor and Gamble selling toothpaste. B)St. Pauls Church attracting new members. C)PepsiCo selling soft drinks. D)Lever's donating 25 pence to a charity with every pack purchased.

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What is the marketing objective of nonbusiness organisations? A)To provide an idea or service to the public B)To obtain a desired response from a target market or public C)To obtain a return on social investment D)To determine the target market and to create and maintain a satisfying marketing mix

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Techno Ltd. buys goods in one country and sells these to buyers in another country. Techno Ltd. is A)an exporter VU Cafeteria B)a licensing company C)a trading company D)a multinational company

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axes levied by a nation on goods bought outside its borders and brought in are called A)import duties. B)export duties. VU Cafeteria C)export tariffs. D)quotas. E)import tariffs.

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In terms of consumer demand and spending behaviour, marketers are most interested in: A)wealth VU Cafeteria B)consumer credit C)disposable income D)pretax income E)high incomes

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the National Association of Hoisery Manufacturers sets guidelines for its member VU Cafeteria firms to follow regarding the use of unethical practices, it is engaging in: A)legislation B)lobbying C)self-regulation D)environmental scanning E)trade restraint

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If Erin Farm Insurance saw a sudden increase in the number of farmers seeking flood insurance in Ireland due to major floods in Britain, the floods would be presenting the company with a marketing: A)opportunity B)strategy C)concept D)mix E)target

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The term "marketing mix" describes: A. A composite analysis of all environmental factors inside and outside the fir B. A series of business decisions that aid in selling a product C. The relationship between a firm's marketing strengths and its business weaknesses D. A blending of four strategic elements to satisfy specific target markets

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A marketing manager for a small computer manufacturer is analysing the potential effects of political, legal, social, and economic forces on the firm's operations. The marketing manager is examining the __________that influence(s) the firm's strategy. A)operating situation B)marketing environment C)trends D)economic conditions

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Frameworks for selecting target markets is/are follow as a) Demographic information b) Product market c) Marketing model drivers d) All are included

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Soft Shave is a shaving cream aimed particularly at women. The activities and decisions involved an developing and maintaining the product concept in buyers minds is called: A)the promotion mix B)the product mix C)product positioning D)product promotion E)product development

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__________ involves giving frontline employees the authority and responsibility to make marketing decisions without seeking the approval of a supervisor. A)Benchmarking B)Internal marketing C)Total quality management D)Empowerment

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Firms that truly adopt the marketing concept develop a distinct organisational culture based on a shared set of beliefs that make __________ the pivotal point of the firm's decisions about strategy and operations. A)beating competitors B)increasing market share C)customers' needs D)marketing implementation E)marketing control

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Which of the following statements is true of Insured Asset Allocation? A. It is aimed at benefiting from short-term under pricing and over pricing of assets. B. In this strategy the risk tolerance of the investor are ignored. C. In this strategy long-term predictions regarding the capital markets are used. D. In this strategy the asset mix is held constant. E. It is a strategy aimed at achieving the objectives of the investor without depending on market timing.

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Last Answer : E. It is a strategy aimed at achieving the objectives of the investor without depending on market timing.

A firm should develop a marketing plan A)for each strategic business unit. B)for each different marketing strategy. C)for each different target market. D)for each good or service. E)once a month.

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Realising that consumers have begun to seek safer cars, car makers are promoting air - bags to capitalise on this __________ while the strategic window is open. A)marketing mix B)market opportunity C)objective D)requirement E)need

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Global marketing involves developing marketing strategies as if the world is one market. Which one of the following marketing mix variables is MOST difficult to standardise for global marketing? A)Brand name B)Package C)Media allocation D)Labels E)Product characteristics

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Last Answer : C)Media allocation

Which step in developing new products involves determining whether the product idea is compatible with company objectives, needs, and resources on a general level? A)product development B)screening C)idea generation D)business analysis

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Last Answer : B)screening

The establishment of the overall audit strategy involves a. Determining the characteristics of the engagement that defines its scope.b. Ascertaining the reporting objectives of the engagement to plan the timing of the audit and the nature of the communications required. c. Considering the important factors that will determine the focus of the engagement team's efforts. d. All of the answers

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Last Answer : All of the answers

The establishment of an overall audit strategy involves I. Determining the characteristics of the engagement that define its scope. II. Ascertaining the reporting objectives of the engagement to plan the timing of the audit and the nature of the communications required. III. Considering the important factors that will determine the focus of the engagement team's efforts. a. I and II only b. I and III only c. II and III only d. I, II, and III

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Last Answer : I, II, and III

A primary advantage of the concentration targeting strategy is that: A)it requires less market research and information B)it requires less intensive analysis of customers needs C)it maintains the firm's flexibility in moving into other market segments D)it permits development of a special marketing mix for a single market segment

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Kelly is a marketing manager for a large consumer foods company. She is studying distribution, promotion, and price of the company's product. Kelly is studying the company's A)marketing strategy B)marketing mix C)market offering D)product offering E)marketing plan

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Last Answer : B)marketing mix

Strategic planning: (a) Addresses the organization's basic mission or business, issuing broad statements of purpose or direction that have a long lead time. (b) Involves managers in each unit of an organization who are responsible for achieving the unit's objectives within a specified period of time. (c) Looks specifically at resources, finances, and market conditions to determine ways to accomplish the overall plans of the organization. (d) Determines the day-to-day operations within an organization.

Description : Strategic planning: (a) Addresses the organization's basic mission or business, issuing broad statements of purpose or direction that have a long lead time. (b) Involves managers in each unit of ... overall plans of the organization. (d) Determines the day-to-day operations within an organization.

Last Answer : (a) Addresses the organization's basic mission or business, issuing broad statements of purpose or direction that have a long lead time.

A marketing unit can be organised according to functions, products, regions, and A)sales. B)target markets. C)competitive units. D)types of customer.

Description : A marketing unit can be organised according to functions, products, regions, and A)sales. B)target markets. C)competitive units. D)types of customer.

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4) The channel that includes both a manufacturer's agent and an industrial distributor may be appropriate under which of the following circumstances? A)When a marketer wishes to enter a new geographic market but does not wish to expand the existing sales force B)When the sales force is large and the marketer is thinking of cutting it down C)When customers are highly concentrated in one geographic area

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Last Answer : A)When a marketer wishes to enter a new geographic market but does not wish to expand the existing sales force

The channel that includes both a manufacturers' agent and an industrial distributor may be appropriate under which of the following circumstances? A)When the firm wants specialised personnel to follow up the work of the sales force B)When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force C)When only one or two channels of distribution are available for products D)When the sales force is large and the marketer is thinking of cutting it down E)When customers are highly concentrated in one geographic area

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Last Answer : B)When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force