Description : In BCG matrix, what is the label of the horizontal axis? a. Relative Market share b. Business Strength c. Industry Growth Rate d. Market Growth Rate
Last Answer : Relative Market share
Description : The BCG Matrix is based on a. Industry attractiveness & Business Strength b. Industry Growth rate & Business strength c. Industry Attractiveness & Relative market share d. Industry Growth rate & Relative market share
Last Answer : Industry Growth rate & Relative market share
Description : In GE 9 cell matrix, what is the label of the horizontal axis? a. Relative Market share b. Industry Attractiveness c. Industry Growth Rate d. Market Growth Rate
Last Answer : Industry Attractiveness
Description : A particular business unit operates in a low-growth, mature market, in which it has a large market share. What term is used in the BCG matrix for this business? A. None of these options B. Cash cow C. Star D. Dog
Last Answer : Cash cow
Description : Matrices like BCG Growth Share & GE Mckinsey Business Portfolio are use to evaluate___________________? A. Business Level Strategy B. Product Level Strategy C. Corporate Level Strategy D. Functional Level Strategy
Last Answer : Corporate Level Strategy
Description : What does Stars symbolize in BCG matrix? a. Introduction b. Growth c. Maturity d. Decline
Last Answer : Growth
Description : What does Dog symbolize in BCG matrix? a. Introduction b. Growth c. Maturity d. Decline
Last Answer : Decline
Description : Which of the following frameworks are used for Market Selection when going international? A. STARS B. CAGE C. Ansoff D. BCG Matrix
Last Answer : CAGE
Description : The BCG Matrix essentially supports: A. Product specialisation B. A balanced portfolio of products. C. process specialisation D. A concentration on question marks
Last Answer : A balanced portfolio of products.
Description : The BCG Matrix essentially supports: A. Product specialization B. A balanced portfolio of products. C. process specialization D. A concentration on question marks
Description : What do Cash Cows symbolize in BCG matrix? a. Remain Diversified b. Invest c. Stable d. Liquidate
Last Answer : Stable
Description : What does Question Mark (?) symbolize in BCG matrix? a. Remain Diversified b. Invest c. Stable d. Liquidate
Last Answer : Remain Diversified
Description : BCG in BCG matrix stands for a. Boston Calmette Group b. British Consulting Group c. Boston Corporate Group d. Boston Consulting Group
Last Answer : Boston Consulting Group
Description : As Don Bush prepares a market attractiveness -business position model for his firm, he comes to the point of assessing the business position of the firm's line of jet skis. Which one of ... with regard to business position? A)Seasonality B)Relative market share C)Industry sales D)Market growth
Last Answer : B)Relative market share
Description : L. A. Gear's sports shoe line would have been classified as a problem child when it was introduced. Based on this classification, which of the following would have been true according to the ... B)High market growth rate C)High market share D)Positive cash flow E)Relatively high sales volume
Last Answer : B)High market growth rate
Description : What kind of organizational structure combines a vertical chain of command with horizontal reporting requirements? (a) Line authority ; (b) Matrix ; (c) Functional ; (d) Line-and-staff
Last Answer : (b) Matrix ;
Description : Product -portfolio analysis is based on the idea that A)a firm's market share and market attractiveness are factors for a marketing strategy. B)a firm has a profitable impact on ... marketing strategy. D)a product's market growth rate and market attractiveness determine the marketing strategy.
Last Answer : C)a product's market growth rate and its relative market share are important determinants of its marketing strategy
Description : For intensive growth, the company first considers whether it could gain more market share with its current products in their current market, using the following…. A. Market-penetration strategy B. Market development strategy C. Product-development strategy D. Diversification strategy
Last Answer : Market-penetration strategy
Description : What is BCG Matrix?
Last Answer : It is tool used for the strategy formulation. It analysis Industry growth rate and market share of the company and indicates different business positions and strategies like cash cow, dog, Question mark, star.
Description : An alliance between a supplier and a buyer that agree to use and share skills and capabilities in the supply chain, is called: a) Diversification alliance b) Shared supply alliance c) Complementary alliance d) Vertical integration alliance
Last Answer : Vertical integration alliance
Description : What are the four industry globalizing drivers? a) Market drivers, cost drivers, government drivers, and localization drivers b) Market drivers, cost drivers, government drivers, and ... drivers, bargaining drivers d) Market drivers, cost drivers, competitive drivers, regionalization drivers
Last Answer : Market drivers, cost drivers, government drivers, and competitive drivers
Description : The purpose of a SWOT Analysis is to analyse ----------- : A. The strategic capability of an Organization B. External and Internal Environments C. The Business Environment and the strategic capability of a Firm relative to Competitors D. The Business Environment in which an Organization operates
Last Answer : The Business Environment and the strategic capability of a Firm relative to Competitors
Description : A partnership between companies in different lines of business, is called: a) Vertical integration alliance b) Diversification alliance c) Shared supply alliance d) International expansion alliance
Last Answer : Diversification alliance
Description : Long run supply curve of a increasing cost industry is (a) Horizontal line overlapping X axis ; (b) Upward sloping line; (c) Downward sloping line ; (d) Vertical line
Last Answer : (b) Upward sloping line;
Description : Long run supply curve of a constant cost industry is (a) Horizontal line at a price that is equal to the long run minimum average cost of production; (b) Horizontal line overlapping X axis ; (c) Vertical line at mid of X axis ; (d) Vertical line overlapping Y axis
Last Answer : (a) Horizontal line at a price that is equal to the long run minimum average cost of production;
Description : Business Unit Level Strategy decides…. A. ‘How’ to compete in an industry? B. How to create and maintain competitive advantage in selected industry. C. All of these options are correct D. Industry specific diversification strategies
Last Answer : All of these options are correct
Description : Business Unit Level Strategy decides…. A. ‘How’ to compete in an industry? B. How to create and maintain competitive advantage in selected industry. C. All of these options are correct D. Industry specific diversification strategies.
Description : PESTLE analysis is: a) a broad framework to help managers understand the environment in which their business operates. b) a checklist to ask how political, economic, strategic or ... strategic or technological factors. d) a framework for strategic analysis of internal and external environment
Last Answer : a broad framework to help managers understand the environment in which their business operates.
Description : Functional benchmarking involves: a) benchmarking your competitors. b) benchmarking global competitors in your industry. c) benchmarking organizations with regards to specific business activities ... d) benchmarking other multinational firms with similar corporate strategies or similar customers
Last Answer : benchmarking organizations with regards to specific business activities or processes
Description : Google.com is an example of a firm that: a) adapted well to the business environment within its industry. b) changed the business environment within its industry. c) applied the VRIO framework in global strategic planning. d) applied the SWOT Analysis in global strategic planning
Last Answer : changed the business environment within its industry.
Description : From the point of view of international business, an organization that enjoys competitive advantage in an industry has done so by: A. Focusing on long-term profit. B. Charging lower prices than competition. C. Creating superior value for customers. D. Constantly enlarging its marketing activities.
Last Answer : Creating superior value for customers.
Description : Industry analysis should include information on – a) Market size of competitor’s product b) Growth rate of suppliers c) New product entry d) Economic conditions
Last Answer : d) Economic conditions
Description : Marketing Strategy is a ___________ type of this strategy a. Growth strategy b. Business level c. Corporate d. Functional
Last Answer : Functional
Description : Marketing Strategy is a ----------------- type of Strategy : A. Business level B. Growth Strategy C. Corporate Strategy D. Functional Strategy
Last Answer : Functional Strategy
Description : Ansoff's matrix is useful for what? A. Integrating a business's marketing strategy with general strategic direction B. Establishing an editorial calendar for staff to follow C. Understanding buyer personas and buyer behaviour D. Hiring new staff and training them on marketing tactics
Last Answer : Integrating a business's marketing strategy with general strategic direction
Description : Another name for GE 9 cell model is a. Three colour matrix b. Stop light matrix c. Strategic Portfolio Matrix d. Colour light matrix
Last Answer : Stop light matrix
Description : Which of the following departmentalization can be considered necessary in an organization where the Company‟s products fall into several categories with very different production methods for each category? (a) Customer ; (b) Production ; (c) Process ; (d) Matrix
Last Answer : (c) Process ;
Description : A manufacturing company has divided its departments into pattern making, fabric cutting, and fabric coloring. What type of departmentalization is this? (a) Geography Departmentalization ; (b) Process Departmentalization (c) Matrix/Project Departmentalization ; (d) Function Departmentalization
Last Answer : (b) Process Departmentalization
Description : Which of the following problems is most likely to occur in a matrix structure? (a) Decreased employee motivation ; (b) Employees receiving conflicting directives (c) Decreased response to environmental change ; (d) Decreased coordination
Last Answer : (b) Employees receiving conflicting directives
Description : The matrix structure combines which two forms of departmentalization? (a) Simple And functional ; (b) Functional and product ; (c) Virtual and team ; (d) Product and organic
Last Answer : b
Description : Which organization is characterized by very formal rules, centralized authority, and narrow spans of control? (a) Boundaryless ; (b) Matrix ; (c) Virtual ; (d) Bureaucracy
Last Answer : d
Description : Which of the following is characterized by wide spans of control, little formalization, a low degree of departmentalization, and authority centralized in a single person…………… (a) Bureaucracy ; (b) Simple structure ; (c) Matrix organization ; (d) Mechanistic structure
Last Answer : (b) Simple structure ;
Description : __________ is the form of departmentalization that groups similar jobs and activities into departments. (a) A product structure ; (b) A divisional structure ; (c) A matrix structure ; (d) A functional structure
Last Answer : (d) A functional structure
Description : Which Environment can create new market and new business segments? A. Political Environment B. Economic Environment C. Socio- Cultural Environment D. Technological Environment
Last Answer : Technological Environment
Description : Strategic planning: (a) Addresses the organization's basic mission or business, issuing broad statements of purpose or direction that have a long lead time. (b) Involves managers in each unit of ... overall plans of the organization. (d) Determines the day-to-day operations within an organization.
Last Answer : (a) Addresses the organization's basic mission or business, issuing broad statements of purpose or direction that have a long lead time.
Description : Strengths and Weaknesses of a Company are determined relative to it’s Competitors
Last Answer : True
Description : ------------- are the Resources, Skills and other advantages a Company enjoys relative to it’s competitors : A. Weaknesses B. Strengths C. Threats D. Opportunities
Last Answer : Strengths