A particular business unit operates in a low-growth, mature market, in
which it has a large market share. What term is used in the BCG matrix for this
business?
A. None of these options
B. Cash cow
C. Star
D. Dog
which it has a large market share. What term is used in the BCG matrix for this
business?
A. None of these options
B. Cash cow
C. Star
D. Dog