Description : What does Stars symbolize in BCG matrix? a. Introduction b. Growth c. Maturity d. Decline
Last Answer : Growth
Description : What do Cash Cows symbolize in BCG matrix? a. Remain Diversified b. Invest c. Stable d. Liquidate
Last Answer : Stable
Description : What does Question Mark (?) symbolize in BCG matrix? a. Remain Diversified b. Invest c. Stable d. Liquidate
Last Answer : Remain Diversified
Description : A particular business unit operates in a low-growth, mature market, in which it has a large market share. What term is used in the BCG matrix for this business? A. None of these options B. Cash cow C. Star D. Dog
Last Answer : Cash cow
Description : In BCG Matrix, what is the label of the Vertical axis? a. Relative Market share b. Business Strength c. Industry Growth Rate d. Market Growth Rate
Last Answer : Industry Growth Rate
Description : In BCG matrix, what is the label of the horizontal axis? a. Relative Market share b. Business Strength c. Industry Growth Rate d. Market Growth Rate
Last Answer : Relative Market share
Description : The BCG Matrix is based on a. Industry attractiveness & Business Strength b. Industry Growth rate & Business strength c. Industry Attractiveness & Relative market share d. Industry Growth rate & Relative market share
Last Answer : Industry Growth rate & Relative market share
Description : Which of the following frameworks are used for Market Selection when going international? A. STARS B. CAGE C. Ansoff D. BCG Matrix
Last Answer : CAGE
Description : The BCG Matrix essentially supports: A. Product specialisation B. A balanced portfolio of products. C. process specialisation D. A concentration on question marks
Last Answer : A balanced portfolio of products.
Description : The BCG Matrix essentially supports: A. Product specialization B. A balanced portfolio of products. C. process specialization D. A concentration on question marks
Description : BCG in BCG matrix stands for a. Boston Calmette Group b. British Consulting Group c. Boston Corporate Group d. Boston Consulting Group
Last Answer : Boston Consulting Group
Description : Matrices like BCG Growth Share & GE Mckinsey Business Portfolio are use to evaluate___________________? A. Business Level Strategy B. Product Level Strategy C. Corporate Level Strategy D. Functional Level Strategy
Last Answer : Corporate Level Strategy
Description : In “Product Life Cycle†in _______ stage market becomes saturated a.Mature stage b.Growth stage c.Decline stage d.Introduction stage
Last Answer : a.Mature stage
Description : In “Product Life Cycle†a stage in which buyers move on to other products and salesdrop is known as_____. a.Growth stage b.Introduction stage c.Mature stage d.Decline stage
Last Answer : d.Decline stage
Description : Mobile phones in India are in the ______ stage of product life cycle 1. Introduction 2. Growth 3. Maturity 4. Decline 5. None of these
Description : What are the four stages of product life cycle ? 1. Introduction, Growth, Maturity and Decline 2. Starting, Sales, Service and End 3. Introduction, Sales, Service and End 4. Starting, Growth, Sales and Decline 5. None of these
Last Answer : Introduction, Growth, Maturity and Decline
Description : Price strategies become more mixed during the __________ stage of the product life cycle : 1. growth 2. maturity 3. decline 4. introduction 5. none of these
Last Answer : growth
Description : The _______________ stage of the product life cycle, generates most sales revenue for the firm. 1. introduction 2. growth 3. maturity 4. decline 5. none of these
Last Answer : maturity
Description : The rate of sales growth declines in the _______________ stage of the product life cycle. 1. introduction 2. growth 3. maturity 4. decline 5. none of these
Description : Aggressive pricing is typical during the ________ stage of the product life cycle. 1. decline 2. growth 3. introduction 4. plateau 5. stabilization
Description : The brand choice is heavily influenced by reference group in which stage of Product life cycle? A. Introduction B. Growth C. Maturity D. Decline
Last Answer : C. Maturity
Description : Standard Cable cuts back advertising expenditures to minimum levels and reduces the number of channel members for its industrial cable product. These actions are indicative of a product in the __________ stage of its life cycle? A)introduction B)growth C)maturity D)decline
Last Answer : D)decline
Description : 16) Price strategies become more mixed during the __________ stage of the product life cycle: A)growth B)maturity C)decline D)introduction
Last Answer : B)maturity
Description : The marketers of Bic razor blades are using a strategy that includes large advertising expenditures and more price flexibility within the various types of blades offered. Based on this example, razor ... the __________ stage of the product life cycle. A)decline B)growth C)introduction D)maturity
Last Answer : D)maturity
Description : 16) If L'Oreal management feels that the firm's new cosmetic line is in too few retail outlets and begins to seek additional speciality and department stores to carry the line, it is probably is in which stage of the product's life cycle? A)Introduction B)Growth C)Maturity D)Decline
Last Answer : B)Growth
Description : When Clorox introduced bleach in a no-drip bottle, the firm was taking action consistent with its product being in the __________ stage of product life cycle. A)introduction B)growth C)maturity D)decline
Last Answer : C)maturity
Description : The _____ stage of the product life cycle, generates most sales revenue for the firm. A)introduction B)growth C)maturity D)decline
Description : The rate of sales growth declines in the _____ stage of the product life cycle. A)introduction B)growth C)maturity D)decline
Description : An ad that stresses "Demand the real Lucas Wine Cooler; accept no substitutes!" is best geared for which stage of the product life cycle? A)Introduction B)Growth C)Maturity D)Decline
Description : Aggressive pricing is typical during the __________ stage of the product life cycle. A)decline B)growth C)introduction D)plateau E)stabilisation
Last Answer : B)growth
Description : In GE 9 cell matrix, what is the label of the horizontal axis? a. Relative Market share b. Industry Attractiveness c. Industry Growth Rate d. Market Growth Rate
Last Answer : Industry Attractiveness
Description : What is BCG Matrix?
Last Answer : It is tool used for the strategy formulation. It analysis Industry growth rate and market share of the company and indicates different business positions and strategies like cash cow, dog, Question mark, star.
Description : What do ‘Cash Cows’ symbolize in The Boston Consulting Group's product portfolio matrix? a) Remain Invested b) Problem Child c) Stable Cash Flow d) Cash Traps
Last Answer : c) Stable Cash Flow
Description : In “Product Life Cycle†a stage represents a new and previously unknown product forbuyers known as_____. a.Mature stage b.Introduction stage c.Decline stage d.None of the above
Last Answer : b.Introduction stage
Description : Decline in the population of indian native fishes due to introduction of Clarias gariepinus in river Yamuna can be categoriesd as (a) co-extinction (b) habitat fragmentation (c) over-exploitation (d) alien species invasion.
Last Answer : (d) alien species invasion.
Description : Weed control aims to putting down weed infestation a). Already present b). a + future infestations c). b + introduction from the adjacent fields d). Combining the available techniques in the optimum level
Last Answer : a). Already present
Description : A short letter written to a potential employer with a resume attached is known as a (a) Introduction letter ; (b) Cover letter ; (c) Interview letter ; (d) Ice-breaker letter
Last Answer : (b) Cover letter ;
Description : Ansoff's matrix is useful for what? A. Integrating a business's marketing strategy with general strategic direction B. Establishing an editorial calendar for staff to follow C. Understanding buyer personas and buyer behaviour D. Hiring new staff and training them on marketing tactics
Last Answer : Integrating a business's marketing strategy with general strategic direction
Description : Another name for GE 9 cell model is a. Three colour matrix b. Stop light matrix c. Strategic Portfolio Matrix d. Colour light matrix
Last Answer : Stop light matrix
Description : Which of the following departmentalization can be considered necessary in an organization where the Company‟s products fall into several categories with very different production methods for each category? (a) Customer ; (b) Production ; (c) Process ; (d) Matrix
Last Answer : (c) Process ;
Description : What kind of organizational structure combines a vertical chain of command with horizontal reporting requirements? (a) Line authority ; (b) Matrix ; (c) Functional ; (d) Line-and-staff
Last Answer : (b) Matrix ;
Description : A manufacturing company has divided its departments into pattern making, fabric cutting, and fabric coloring. What type of departmentalization is this? (a) Geography Departmentalization ; (b) Process Departmentalization (c) Matrix/Project Departmentalization ; (d) Function Departmentalization
Last Answer : (b) Process Departmentalization
Description : Which of the following problems is most likely to occur in a matrix structure? (a) Decreased employee motivation ; (b) Employees receiving conflicting directives (c) Decreased response to environmental change ; (d) Decreased coordination
Last Answer : (b) Employees receiving conflicting directives
Description : The matrix structure combines which two forms of departmentalization? (a) Simple And functional ; (b) Functional and product ; (c) Virtual and team ; (d) Product and organic
Last Answer : b
Description : Which organization is characterized by very formal rules, centralized authority, and narrow spans of control? (a) Boundaryless ; (b) Matrix ; (c) Virtual ; (d) Bureaucracy
Last Answer : d
Description : Which of the following is characterized by wide spans of control, little formalization, a low degree of departmentalization, and authority centralized in a single person…………… (a) Bureaucracy ; (b) Simple structure ; (c) Matrix organization ; (d) Mechanistic structure
Last Answer : (b) Simple structure ;
Description : __________ is the form of departmentalization that groups similar jobs and activities into departments. (a) A product structure ; (b) A divisional structure ; (c) A matrix structure ; (d) A functional structure
Last Answer : (d) A functional structure
Description : Bacteria are more sensitive to antibiotics at which phase of growth curve? a. Decline phase b. Stationary phase c. Lag phase d. Log phase
Last Answer : Ans: D