Description : Acquisition of competitors for growth is… A. Horizontal integration B. Forward integration C. Backward integration D. None of these options
Last Answer : Horizontal integration
Description : Acquiring one or more suppliers for growth is…. A. Horizontal integration B. Forward integration C. Backward integration D. None of these options
Last Answer : Backward integration
Description : Coors Brewing implemented a growth strategy by acquiring a can manufacturer. This type of growth strategy is called A)conglomerate diversification. B)horizontal integration. C)forward integration. D)backward integration. E)concentric integration.
Last Answer : D)backward integration.
Description : In __________ , the marketing and technology of new products are related to current products, but the new ones are introduced into new markets. A)backward integration B)conglomerate diversificatio n C)forward integration D)horizontal diversification E)concentric diversification
Last Answer : E)concentric diversificati
Description : To expand the number of its retail outlets in Ireland, the Dress Barn merged with a small chain of women's apparel stores in the West of Ireland. This type of integration is called: A)vertical. B)retail. C)horizontal. D)backward. E)forward.
Last Answer : C)horizontal
Description : Which strategy would be effective when the new products have a counter cyclical sales pattern compared to an organization's present products? a. Forward integration b. Retrenchment c. Horizontal diversification d.Market diversification
Last Answer : Forward integration
Description : What term is used for corporate development beyond current products and markets, but within the capabilities or the value network of the organisation? A. Backward integration B. Related diversification C. Vertical integration D. Divergent diversification
Last Answer : Related diversification
Description : When channel members assume responsibility for one or more of the marketing flows over at least two separate levels of distribution manufacturing and wholesaling, in fact, such systems are synonymous ... vertical marketing systems C. Administered vertical marketing systems D. None of the above
Last Answer : A. Corporate vertical marketing systems
Description : In the case where an organization acquires its supplier, this is an example of: a) Horizontal integration b) Forwards vertical integration c) Backwards vertical integration d) Downstream vertical integration
Last Answer : Backwards vertical integration
Description : Horizontal integration is concerned with a Production B Quality c. Product planning D. All of the above
Last Answer : Production
Description : In this growth strategy, the company may seek new opportunities that have no relation with its current technology, products, or markets. A. Concentric diversification B. Horizontal diversification C. Conglomerate diversification D. None of these options
Last Answer : Conglomerate diversification
Description : In this growth strategy, the company would seek new products that have marketing or technological synergies with existing product lines appealing to a new group of customers. A. Concentric diversification B. Horizontal diversification C. Conglomerate diversification D. None of these options
Last Answer : Concentric diversification
Description : Which of the following is an example of Organic Growth? A. Acquisition of an input supplier B. Fabric manufacturer's entry into apparel retailing C. Merger with a competitor D. All of the above
Last Answer : Fabric manufacturer's entry into apparel retailing
Description : A__________ is the combining of two or more companies into one organization. (a) Merger ; (b) Acquisition ; (c) Diversification ; (d) None of the given options
Last Answer : (a) Merger ;
Description : Seagram Co., which markets alcoholic beverages, acquired MCA, which produces movies and television shows and owns publishing houses, theme parks, and movie theatres. ... diversification B)Integrated diversification C)Concentric diversification D)Vertical diversification E)Horizontal diversification
Last Answer : A)Conglomerate diversification
Description : TAB used for: a) Move forward through Tabs b) Move backward through Options c) Move forward through Options d) None of These
Last Answer : c) Move forward through Options
Description : In GE 9 cell matrix, what is the label of the horizontal axis? a. Relative Market share b. Industry Attractiveness c. Industry Growth Rate d. Market Growth Rate
Last Answer : Industry Attractiveness
Description : In BCG matrix, what is the label of the horizontal axis? a. Relative Market share b. Business Strength c. Industry Growth Rate d. Market Growth Rate
Last Answer : Relative Market share
Description : __________ is a communication that flows from a higher level to one or more lower levels in the organization. (a) Horizontal communication ; (b) Upward communication ; (c) Downward communication (d) None of given options
Last Answer : (d) None of given options
Description : This involves combining two companies into a single larger company. A. Acquisition B. Consolidation C. Merger D. Spinof
Last Answer : Merger
Description : The complete absorption of one company by another, wherein the acquiring firm retains its identity and the acquired firm ceases to exist as a separate entity, is called a…. A. Acquisition B. Consolidation. C. Merger D. Spinof
Last Answer : Acquisition
Description : This involves combining two companies into a single larger company. A. Acquisition B. Consolidation. C. Merger D. Spinoff
Description : The complete absorption of one company by another, wherein the acquiring firm retains its identity and the acquired firm ceases to exist as a separate entity, is called a…. A. Acquisition B. Consolidation. C. Merger D. Spinoff
Description : _____________________ are those aspects which are valued by customers and where the organization must excel to outperform competitors? A. Input Factors B. Process Factors C. Output Factors D. Critical Success Factors
Last Answer : Critical Success Factors
Description : Porter's notion of a differentiation strategy is best described as one in which firms seek a competitive advantage . A. Through achieving a match between their internal and external ... competitors. C. Through concentrating on a narrow market segment. D. Through establishing their uniqueness
Last Answer : Through establishing their uniqueness
Description : What metaphor is used to describe the competitive space where products are not yet well defined, competitors are not structured and the market is relatively unknown? A. Blue ocean B. Red sea C. Blue lagoon D. Red ocean
Last Answer : Blue ocean
Description : What is meant by focused differentiation? A. Providing a high perceived value service or product to a selected market segment that justifies a substantial price premium B. ... differentiation D. Concentrating on differentiation as the primary means of achieving competitive advantage
Last Answer : Providing a high perceived value service or product to a selected market segment that justifies a substantial price premium
Description : According to the five factors model, an attractive industry would have all of the following characteristics EXCEPT: A. Low barriers to entry. B. Suppliers with low bargaining power. C. A moderate degree of rivalry among competitors. D. Few good product substitutes.
Last Answer : Low barriers to entry.
Description : Low performing Companies typically underestimate their Competitors’ Strengths and overestimate their own Companies’ Strengths
Last Answer : True
Description : Strengths and Weaknesses of a Company are determined relative to it’s Competitors
Description : Porter's notion of a differentiation strategy is best described as one in which firms seek a competitive advantage . A. Through achieving a match between their internal and external environments ... . C. Through concentrating on a narrow market segment. D. Through establishing their uniqueness.
Last Answer : Through establishing their uniqueness.
Description : What metaphor is used to describe the competitive space where products are not yet well defined, competitors are not structured, and the market is relatively unknown? A. Blue ocean B. Red sea C. Blue lagoon D. Red ocean
Last Answer : A moderate degree of rivalry among competitors.
Description : Functional benchmarking involves: a) benchmarking your competitors. b) benchmarking global competitors in your industry. c) benchmarking organizations with regards to specific business activities ... d) benchmarking other multinational firms with similar corporate strategies or similar customers
Last Answer : benchmarking organizations with regards to specific business activities or processes
Description : A sustainable competitive advantage requires that: Select one: a. Other companies are not able to duplicate the strategy b. The value creating strategy be in a formulation stage c. Average returns be earned by the company d. Competitors are simultaneously implementing the strategy.
Last Answer : Other companies are not able to duplicate the strategy
Description : All of these, except__________, are part of Porter's competitive forces in industry analysis. a. potential entry of new competitors b. bargaining power of suppliers c. development of substitute products d. bargaining power of union
Last Answer : bargaining power of union
Description : Which of the following is not part of the micro environment? a. Technology b. Shareholders c. Competitors d. Publics
Last Answer : Technology
Description : The purpose of a SWOT Analysis is to analyse ----------- : A. The strategic capability of an Organization B. External and Internal Environments C. The Business Environment and the strategic capability of a Firm relative to Competitors D. The Business Environment in which an Organization operates
Last Answer : The Business Environment and the strategic capability of a Firm relative to Competitors
Description : ------------- are the Resources, Skills and other advantages a Company enjoys relative to it’s competitors : A. Weaknesses B. Strengths C. Threats D. Opportunities
Last Answer : Strengths
Description : A continually evolving network of independent companies, suppliers, customers, even competitors, linked together to share skills, costs, and access to one another s markets is called a/an ... Virtual organization ; (b) Boundaryless organization ; (c) Modular organization (d) Integrated organization
Last Answer : (a) Virtual organization ;
Description : A film company and a music recording company may choose to combine, believing that the result will be more effective than the sum of the two component parts. What term is used for the benefits? A. Synergy B. Diversification C. Integration D. Consolidation
Last Answer : Synergy
Description : An alliance between a supplier and a buyer that agree to use and share skills and capabilities in the supply chain, is called: a) Diversification alliance b) Shared supply alliance c) Complementary alliance d) Vertical integration alliance
Last Answer : Vertical integration alliance
Description : A partnership between companies in different lines of business, is called: a) Vertical integration alliance b) Diversification alliance c) Shared supply alliance d) International expansion alliance
Last Answer : Diversification alliance
Description : Which of the following is NOT a dimension of global strategy? a) Localization b) Coordination and configuration c) Standardization d) Integration
Last Answer : Localization
Description : When a firm seeks the benefits of global integration and local adaptation, it is best described as which type of strategy? a) Transnational b) Global c) Multi-national d) Global-local
Last Answer : Transnational