Pay per click advertising, or PPC, is a prevalent method of digital advertising that significantly aids you to purchase paid form of visits to your website. Instead of paying for the advertisement up front, as you usually do with a print ad, in this case, you pay only when a user clicks on your ad.PPC ads display on search engines, web pages, social media platforms, and apps.• Paid search ads appear as general search results (web page title, URL, and description). The difference is that they appear on the top and bottom of the first page of search engine results (like Google) anytime that particular keyword is searched.• On social media platforms such as Twitter, Facebook, and Instagram ads show up in a user’s news feed in the same pattern as organic posts, but are tagged as “Spons