Description : What is full form of PPC pages? A. Per Pay Click B. Pay Per Click C. Prize per click D. Both A and B
Last Answer : B. Pay Per Click
Description : To drive traffic back to your app, you should use . But if you want to increase interaction within the app, you should use: 1. Push notification and In-app messaging 2. In-app messaging and Push alerts 3. Email marketing and Mobile ads 4. App store optimization and Remarketing ads
Last Answer : Push notification and In-app messaging
Description : How many % of mobile web users abandon pages if they don't load within 10 seconds? A. 0.6 B. 0.65 C. 0.7 D. 0.75
Last Answer : B. 0.65
Description : Which amongst the following are part of Mobile Marketing elements QR Codes E-Mail Marketing Mobile Optimised Web Pages All of the above
Last Answer : All of the above
Description : The rise of ___________ has led marketing to evolve away from a hierarchical one-sided mass communication model towards more participatory technologies (e.g. social channels and online communities). 1. Website 2. Social media 3. Web platform 4. Mobile App
Last Answer : Social media
Description : Does anyone know of a free or cheap ap for Facebook fan pages that allows you to run contests and collect email address?
Last Answer : answer:I herd about some changes that Facebook made months ago, and it wasn't until I read your question did I look it up. Facebook is now allowing contests by approval only, and once approved ... Facebook. Sorry I did not answer your question directly. Check out this Cnet Article to learn more.
Description : What is the generally accepted difference between seo and sem? A. No Difference, Theyre Synonymous B.SEO Refers To Organic/natural Listings While SEM Covers PPC, Or Paid Search C.SEO ... . D.SEO Focuses On Organic/natural Search Rankings, SEM Encompasses All Aspects Of Search Marketing
Last Answer : D.SEO Focuses On Organic/natural Search Rankings, SEM Encompasses All Aspects Of Search Marketing
Description : …… include general performance indicators such as traffic, leads, and reach as well as channel-based indicators. 1. PPC 2. ROI 3. KPls 4. CPC
Last Answer : KPls
Description : Which of the following factors leads to a Successful PPC Advertisement? a. Selecting Relevant Keywords b. Improved Landing Page Quality c. Quality Score d. All of the above
Last Answer : d. All of the above
Description : If you are building a brand new PPC account; and you want to start with your top converting terms, where is a good place to research where to find these terms? A. Your analytics account B. Your search console account C. Your merchant center account D. Your local business accoun
Last Answer : A. Your analytics account
Description : PPC advertising offers a unique opportunity to __________. A. Generate Leads at High Costs B. Grow Your Customer Base C. Generate Leads at Low Costs D. Both B and C
Last Answer : D. Both B and C
Description : What are the following factors behind Successful PPC Advertising? A. Keyword Relevance B. Landing Page Quality C. Quality Score D. All of the above
Last Answer : D. All of the above
Description : What are the two types of targeting that can be done with PPC advertising? A. Reaching people by demography and reaching people by interest B. Reaching new prospects and reaching ... and people who visit websites D. Reaching people through Retargeting and reaching people through Remarketing
Last Answer : B. Reaching new prospects and reaching prior visitors (Remarketing)
Description : What is the generally accepted difference between SEO and SEM? SEO focuses on organic/natural search rankings, SEM encompasses all aspects of search marketing No difference, they are synonymous SEO refers ... PPC, or paid search SEO tends to be a West coast term, SEM is more East coas
Last Answer : SEO focuses on organic/natural search rankings, SEM encompasses all aspects of search marketing
Description : Which amongst the following is not a Search Engine Marketing Technique Pay Per Click [PPC] Trusted Feed including Paid-for inclusion Both A & B None of the Abov
Last Answer : Both A & B
Description : An advertising model used in which advertisers pay their host only when their sponsored ad or link is clicked, is called: Search Engine Optimization (SEO) Contextual Advertising Digital Asset Optimization (DAO) Pay Per Click (PPC)
Last Answer : Pay Per Click (PPC)
Description : PPC in online advertising stands for Pay Per Click Pay Pal commission Pay Per Cost Pay Per Citation
Last Answer : Pay Per Click
Description : This operates algorithmically or using a mixture of algorithmic and human input to collect, index, store and retrieve information on the web (e.g. web pages, images, information and other types of files). It makes the ... is referred to as: 1. Banner ads 2. Pop-up ads 3. A search engine 4. Apps
Last Answer : A search engine
Description : 2. In developing your next email campaign, you have to make a case to develop a responsive email. What is the key factor of responsive design to persuade your team? A. People open ... devices. So, the email needs to render properly regardless. D. Responsive design means mobile-first thinking
Last Answer : C. People open emails multiple times on a variety of devices. So, the email needs to render properly regardles
Description : Why should you always try to use short, clear sentences on your web pages? A. Readers do not trust longer sentences B. Readers cannot read long sentences C. Readers have a short attention span D. Longer sentences can be confusing to readers
Last Answer : C. Readers have a short attention span
Description : Which of the following search engines patented the concept of "trustrank" as a methodology for ranking web sites & pages? A. Google B.Yahoo! C.MSN/Bing D.Teoma
Last Answer : B.Yahoo!
Description : Which query will give the list of web pages indexed by a particular search engine on given domain? A. list:https://www.courseya.com/ B.link:https://www.courseya.com/ C.site:https://www.courseya.com D.webpage:https://www.courseya.com/
Last Answer : C.site:https://www.courseya.com
Description : ……….. is the measurement and analysis of data to inform an understanding of user behavior across web pages. 1. Web analytics 2. Data analytics 3. Marketing Analytics 4. Media analytics
Last Answer : Web analytics
Description : Blogs are web pages created by an individual or a group of individuals. A. TRUE B. FALSE C. Can be true or false D. Can not say
Last Answer : A. TRUE
Description : . If a website's search engines get saturated with respect to a particular search engine by 20%, what is it exactly? A. 20% of the web pages of the website have been indexed by the search ... ranks in the first 20% of all websites indexed by the search engine for its most important search terms
Last Answer : A. 20% of the web pages of the website have been indexed by the search engine
Description : Recently, We analyzed thousands of apps to flesh out key-trend. Which trend did we not see? 1. People spend more time with apps if they own a large screen mobile device 2. Overall time in app ... 4. Users who find your app organically and users who come from and perform the same once In-app
Last Answer : Smartphone users spend more time with apps than tablet users
Description : Recently, we analyzed thousands of apps to flesh out key trends. Which trend did we NOT see? A. People spend more time with apps if they own a large screen mobile device B. Overall time in app ... D. Users who find your app organically and users who come from ads perform the same once in-app
Last Answer : C. Smartphone users spend more time with apps than tablet users
Description : What is Digital Marketing? Digital Marketing refers to the marketing of products and services of a company or business through digital channels such as search engines, websites, email, social media, ... with the following components: o SEO o SMO o SEM o Email Marketing o Affiliate Marketing
Last Answer : SEO o SMO o SEM o Email Marketing o Affiliate Marketing
Description : 2-What is the structured, systematic process that involves delivering electronic marketing messages directly to targeted subscribers known as? Choose one of the following: Exhibit: Mark one answer: Online marketing Mobile marketing Email marketing Subscriber marketing
Last Answer : Email marketing
Description : Which of the following is not a type of Mobile marketing activity? 1. SMS Marketing 2. Mobile Commerce 3. Print Advertisement 4. In-App Marketing
Last Answer : Print Advertisement
Description : Which of the following is NOT a type of mobile ad extension? A. App extension B. Call extension C. Sitelink extension D. Download extension
Last Answer : D. Download extension
Description : A mobile app is an application that can be downloaded and installed on your mobile device or rendered within a browser TRUE FALS
Last Answer : FALSE
Description : Why to opt for a hybrid mobile app? rich user experience, program specific and proven for mobile apps fast development cycle, cross platform and updates app like experience None of the above
Last Answer : fast development cycle, cross platform and updates
Description : Which mobile metrics are used to evaluate app engagement page views revenue and sales downloads and users monthly active users, session length and events
Last Answer : monthly active users, session length and events
Description : Which of the following is a type of digital marketing activity? A. Email marketing. B. Social web marketing. C. Viral marketing. D. All of the above
Description : Which of the following is a type of digital marketing activity? * Email marketing. Social web marketing. Viral marketing. All of the above
Description : Which of the following are types of digital marketing activities? A. Viral marketing B. Email marketing C. Social web marketing D. All of the above
Description : The best way to improve search engine ranking is with ........ A. Keyword research B.Internally link to other pages C.Use ALT tags with all your images D.All of the above
Last Answer : D.All of the above
Description : Pages that are linked from other search engine is known as - A. root pages B.indexed pages C.crawled pages D.unindexed pages
Last Answer : B.indexed pages
Description : Which of the following is valuable in increasing a page rank? A. Static content B.Paying for placement C.No contact information D.The quantity of links from other highly ranked pages to your site
Last Answer : D.The quantity of links from other highly ranked pages to your site
Description : Which of the following tactics can harm your search rankings? A. Linking to your site from other websites B.Adding navigation links to your page’s template C.Using text that is the same color as your page’s background D.All of the above
Last Answer : C.Using text that is the same color as your page’s background
Description : Which of the following tactics can harm your search rankings? A. Adding navigation links to your pages template B. Using text that is the same color as your pages background C. Linking to your site from other websites D. None of the above
Last Answer : B. Using text that is the same color as your pages background
Description : Pages that are linked from other search engine is known as _________. A. crawled pages B. indexed pages C. unindexed pages D. root pages
Last Answer : B. indexed pages
Description : Higher PPC curve indicates (a) More production of both the things with increase in technology or factor inputs supply; (b) More production of one at the expense of other; (c) More production of ... of other with increase in technology or factor input supply ; (d) Less than full employment situation
Last Answer : (a) More production of both the things with increase in technology or factor inputs supply;
Description : You want to understand if users use their mobile phone to access your site. Which of the following approach is preferable? A. Ask "Are you using a mobile phone to access our site?" ... report Audience/Mobile/Overview D. This cannot be known because people use multiple devices to browse the Web
Last Answer : C. Look at the report Audience/Mobile/Overview
Description : ___________ is the set of practices that enables organizations to communicate and engage interactively with their audiences through any mobile device or network. 1. Mobile marketing 2. Social web marketing 3. Internet marketing 4. Social media marketing
Last Answer : Mobile marketing
Description : KISSMETRICS, CRAZY EGG, WOOPRA are examples of Web Analytics Mobile Analytics Content Analytics None of the above
Last Answer : Web Analytics
Description : Site designing for mobile is very similar to the web. a)True b)False c)May be d)May not Answer: b
Last Answer : b)False