Description : Google determines an ad`s rank based on: A. your website`s performance in Google`s natural search results. B. your CPC bid C. your keyword`s quality score on Google and its CPC. D. the length of time you have been an AdWords advertiser.
Last Answer : C. your keyword`s quality score on Google and its CPC
Description : Which of the following factors leads to a Successful PPC Advertisement? a. Selecting Relevant Keywords b. Improved Landing Page Quality c. Quality Score d. All of the above
Last Answer : d. All of the above
Description : PPC advertising offers a unique opportunity to __________. A. Generate Leads at High Costs B. Grow Your Customer Base C. Generate Leads at Low Costs D. Both B and C
Last Answer : D. Both B and C
Description : The correct formula for determining an actual CPC as when an advertisement is clicked can be mathematically derived as __________. a. Position * QS b. Impressions * Clicks c. Clicks / Impressions d. QS * Max CPC (bid)
Last Answer : d. QS * Max CPC (bid)
Description : What formula does Google use to determine the actual CPC when an advertisers ad is clicked on? A. Clicks / Impressions B. QS * Max CPC (bid) C. Position * QS D. Impressions * Clicks
Last Answer : B. QS * Max CPC (bid)
Description : The correct abbreviation of ROI is __________. a. Risk on investment b. Return on income c. Risk on income d. Return on investment
Last Answer : d. Return on investment
Description : ROI stands for? A. return on income B. risk on investment C. result on investment D. return on investment
Last Answer : D. return on investment
Description : Which of the following true statement about CRO? A. Decreased ROI B. Improve user base C. Increased acquisition cost D. All of the above
Last Answer : B. Improve user base
Description : In a marketing meeting, you suggested that the company should put more emphasis on email marketing. What is the most compelling data statistic you should cite? A. It is a cheap marketing tool. ... than other marketing channels. C. People like emails. D. Email can be integrated into social media.
Last Answer : B. It generates more ROI than other marketing channels
Description : what does the term keyword prominence refer to? A. It refers to the importance attached to getting the right keyword density. B.It refers to the fact that the keywords in bold font are ... fact that the keywords placed in important parts of a webpage are given priority by the search engines
Last Answer : D.It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
Description : What is formula of CRO? A. Leads Generated / Website Traffic x 100 B. Leads Generated * Website Traffic / 100 C. Leads Generated + Website Traffic x 100 D. Leads Generated + Website Traffic / 100
Last Answer : A. Leads Generated / Website Traffic x 100
Description : What is the generally accepted difference between seo and sem? A. No Difference, Theyre Synonymous B.SEO Refers To Organic/natural Listings While SEM Covers PPC, Or Paid Search C.SEO ... . D.SEO Focuses On Organic/natural Search Rankings, SEM Encompasses All Aspects Of Search Marketing
Last Answer : D.SEO Focuses On Organic/natural Search Rankings, SEM Encompasses All Aspects Of Search Marketing
Description : Where you can use A/B Tests on things other than web pages? A. Email B. Mobile App C. PPC D. All of the above
Last Answer : D. All of the above
Description : If you are building a brand new PPC account; and you want to start with your top converting terms, where is a good place to research where to find these terms? A. Your analytics account B. Your search console account C. Your merchant center account D. Your local business accoun
Last Answer : A. Your analytics account
Description : What are the following factors behind Successful PPC Advertising? A. Keyword Relevance B. Landing Page Quality C. Quality Score D. All of the above
Description : What is full form of PPC pages? A. Per Pay Click B. Pay Per Click C. Prize per click D. Both A and B
Last Answer : B. Pay Per Click
Description : What are the two types of targeting that can be done with PPC advertising? A. Reaching people by demography and reaching people by interest B. Reaching new prospects and reaching ... and people who visit websites D. Reaching people through Retargeting and reaching people through Remarketing
Last Answer : B. Reaching new prospects and reaching prior visitors (Remarketing)
Description : What is the generally accepted difference between SEO and SEM? SEO focuses on organic/natural search rankings, SEM encompasses all aspects of search marketing No difference, they are synonymous SEO refers ... PPC, or paid search SEO tends to be a West coast term, SEM is more East coas
Last Answer : SEO focuses on organic/natural search rankings, SEM encompasses all aspects of search marketing
Description : Which amongst the following is not a Search Engine Marketing Technique Pay Per Click [PPC] Trusted Feed including Paid-for inclusion Both A & B None of the Abov
Last Answer : Both A & B
Description : An advertising model used in which advertisers pay their host only when their sponsored ad or link is clicked, is called: Search Engine Optimization (SEO) Contextual Advertising Digital Asset Optimization (DAO) Pay Per Click (PPC)
Last Answer : Pay Per Click (PPC)
Description : PPC in online advertising stands for Pay Per Click Pay Pal commission Pay Per Cost Pay Per Citation
Last Answer : Pay Per Click
Description : One of the key indicators for any organisation to leverage the Internet deals with its adaptability to change Is a True Statement Is a FALSE statement Depends on the business context Depends upon the prevailing competition
Last Answer : Is a True Statement
Description : CPC include a) 51 orders & 158 Sections b) 101 orders & 511 Section c) 35 orders & 488 Sections d) None of these
Last Answer : a) 51 orders & 158 Sections
Last Answer : (c) 2(17)
Description : The functions of distribution channel do not include __ 1. Gathering and providing market information 2. Marketing research 3. Assisting the consumer in understanding and using the goods 4. Promoting the sales of goods 5. none of these
Last Answer : Marketing research
Description : You are reconnecting a three-phase induction motor to the supply line. To prevent possible damage to the load, due to the wrong direction of rotation, you should ____________. ... supply line phase sequence and motor rotation with appropriate indicators, then connect correspondingly marked leads
Last Answer : Answer: D
Description : Are performance based marketing campaigns a good idea?
Last Answer : answer:You are correct there are some serious flaws. I read a post the other day about this from search engine company's blog. Check it out: Beware of Performance Only Search Engine Optimization Contracts
Description : __________ includes practices such as overstating the product's features or performance, luring the cutomer to the store for a bargain that is out of stock, or running rigged contests. 1. Deceptive ... 2. Deceptive packaging 3. Deceptive pricing 4. Deceptive cost structure 5. none of these
Last Answer : Deceptive promotion
Description : The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called A. channeling stages B. buyer readiness stage C. channel designing stages D.strategic stages
Last Answer : B. buyer readiness stage
Description : Stages such as conviction stage, liking stage, preference stage, and actual purchase stage are all of the process called A.channeling B.buyer readiness C.channel designing D.strategic Answer: B
Last Answer : B.buyer readiness
Description : A better indicators for cooling tower performance is _____. • Wet bulb temperature • Dry bulb temperature • Range • Approach
Last Answer : Approach
Description : Which of the following is an indicator of neurovascular compromise? a) Capillary refill more than 3 seconds Capillary refill more than 3 seconds is an indicator of neurovascular compromise. Other ... d) Pain on active stretch. Pain on passive stretch is an indicator of neurovascular compromise.
Last Answer : a) Capillary refill more than 3 seconds Capillary refill more than 3 seconds is an indicator of neurovascular compromise. Other indicators include cool skin temperature, pale or cyanotic color, weakness, paralysis, paresthesia, unrelenting pain, pain on passive stretch, and absence of feeling.
Description : If someone were to write a biography about us, the following could be reported: #1 - All athletes, to reach their peak performance, must do me. #2 - Behind a groom is a best man, but behind a ... me in the town of Hooterville. Based on the biographical information above --- Who/what are we? -Riddles
Last Answer : We are Trains.
Description : Capstone’s definition of reach in the marketing module is defined by the potential number of customers who would see the message. Based on this definition what segment has “fair” reach with direct mailing? a. High End b. Traditional c. Low End d. Performance e. Size
Last Answer : a. High End
Description : What aspects of a hyperlink are not important for seo? A. The Visibility Of The Link Text B.The Place To Which The Link Leads. C.The Place From Which The Link Originates. D.The Anchor Text, Especially The Keywords In It.
Last Answer : A. The Visibility Of The Link Text
Description : More free users leads to ? A. At More Ad Revenue B. Less Ad Revenue C. No change in Ad Revenue D. None of the above
Last Answer : A. At More Ad Revenue
Description : Which of the following is not a correct match ? Print media- traditional marketing Pay per click- Internet advertising model Generating leads- landing pages Real time results- television advertising
Last Answer : Real time results- television advertising
Description : which triggers positive or negative emotions leads to purchase motivation * emotional appeal rational appeal moral appeal irrational appeal
Last Answer : emotional appeal
Description : The theme of the message content which triggers positive or negative emotions leads to purchase motivation is classified as A. emotional appeal B. rational appeal C. moral appeal D. irrational appeal
Last Answer : A. emotional appeal
Description : which triggers positive or negative emotions leads to purchase motivation A.emotional appeal B.rational appeal C.moral appeal D.irrational appeal Answer : A
Last Answer : A.emotional appea
Description : In what ways can site traffic help in assessing the market value? a. Overall site traffic can be followed, and a general idea of marketing's impact can be determined. b. There is no ... can be tracked d. Product sales from the company website can be attributed directly to the marketing campaign
Last Answer : c. Ads can send receivers to a specific landing page, which can be tracked
Description : How is site traffic useful in evaluating marketing? A. Overall site traffic can be followed and a general idea of marketing's impact on it can be determined B. There is no correlation ... be tracked D. Product sales from the company website can be attributed directly to the marketing campaign
Last Answer : C. Ads can send receivers to a specific landing page, which can be tracked
Description : Single-word or general keywords are ______ A. too broad and can lead to clicks from people who don't know what you're offering B. excellent for your return on investment C. useful in generating highly targeted traffic for your site D. good for preventing irrelevant traffic
Last Answer : A. too broad and can lead to clicks from people who don't know what you're offering
Description : How is site traffic useful in evaluating marketing? Overall site traffic can be followed and a general idea of marketing and its impact on It can be determined There is no ... be tracked Product sales from the company website can be attributed directly to the marketing campaign
Last Answer : Ads can send receivers to a specific landing page, which can be tracked
Description : How can a company use the same material for both traditional and social network marketing? A. Posting a luring comment on Twitter to the company site B. Selling ad space on the company website ... on their site and sites such as YouTube D. Creating a magazine print ad with the company website
Last Answer : C. Utilizing a television ad campaign online as well on their site and sites such as YouTube
Description : Which among the following advertising media has the maximum reach ? 1. TV 2. Radio 3. Outdoor 4. Magazines 5. None of these
Last Answer : Radio
Description : Most specifically, marketing strategy : 1. Is concerned with key dicissions requried to reach an objective 2. Encompasses selecting and analysing a target market and creating and maintaining an ... 4. Involves determining the direction and objectives of marketing management 5. None of these
Last Answer : Encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix
Description : . What are the key ways in which you can reach your audience? 1. Own media 2. Paid media 3. Earned media 4. All of the above
Last Answer : All of the above
Description : Which of the following option will correctly give the success rate of the latest Facebook post? a. Click-through and pageviews b. Impressions and click-through c. Likes and Impressions d. Reach and engagement
Last Answer : d. Reach and engagement