Is it worth it to pay for online advertising, or would you get the same level of advertising through free online advertising websites?

Is it worth it to pay for online advertising, or would you get the same level of advertising through free online advertising websites?
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The old saying “ You get what you pay for “ is appropriate here. The goal for any business is to cost effectively reach customers who want your product or service. Finding those potential customers, generally comes from getting your message in front of them. Therefore, paid online advertising provides traffic (eyeballs so to speak). The more eyes on your business the better your results. Free online sites usually don’t have the traffic / usage.
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