Utilizing internet survey software can be far more useful than simply finding out if customers are happy with a business's customer service. Surveys can uncover new business strategies that allow companies to stay ahead of the pack and better anticipate the next best trend. Here are four areas in which internet survey software help unlock business trends.DemographicsThis idea may seem elementary, but it is an important one: the best way to understand the success or failure of a business is to understand a business's unique customer base. Internet survey software can help build a portfolio of the different Demographics of your business. For example, knowing the ages and income levels of a customer base can assist in marketing campaigns. Perhaps a business once was geared to 25-30 year olds, but because those customers are aging, the business may need to shift its business plan to retain them while remaining relevant to younger age groups.Shopping PreferencesAs consumers become more and more comfortable with shopping online, it is important to understand how your customers prefer to shop: online or in-store. Imagine that a business has relied on their brick and mortar stores to survive and have not spent much money or energy on their internet site. Now imagine that, without realizing it, many of their customers prefer shopping online. Using a survey can tell a business owner this information and they can adjust their spending to include a more up-to-date website that is inclusive to its more tech-savvy shoppers. Without this information, stores could lose business.Desired Products and ServicesOne of the greatest advantages surveys can offer a company or business is the fact that they allow for customers to tell you what they would like to see from your business. Simply adding a question or two to a survey asking for opinions about future products or service ideas can help business owners and marketing agencies understand what it is that customers are hoping for in the future. Also, by asking about current ideas or prototypes, businesses can learn if they should move forward with an idea, or scrap it.PricingSurveys can offer insight to price points for businesses by asking questions concerning customers' income levels. Knowing the average income level of your customer base is important because it can clue you into what people are able to spend on products and services. Also, surveys can ask questions that pertain to the purchase a customer just made, asking if they felt the product was worth the purchase price. This can assist business owners in understanding where their pricing should fall and the ability to adjust up or down as needed.