Description : The December Customer Survey indicates a. a product’s customer awareness. b. how customers perceived the products in the segment. c. a product’s actual and potential demand. d. the accessibility of each product. e. none of the above.
Last Answer : b. how customers perceived the products in the segment.
Description : Which customer group or market segment seeks advanced technology products that focus on small size? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers
Last Answer : e. Size customers
Description : Which customer group or market segment seeks high reliability, advanced technology products that emphasize high performance? a. Traditional customers b. Low End customers c. High End customers d. Performance customers
Last Answer : d. Performance customers
Description : Which customer group or market segment seeks proven products, are indifferent to technological sophistication, and are price motivated? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers
Last Answer : b. Low End customers
Description : Which customer group or market segment seeks proven products using current technology? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers
Last Answer : a. Traditional customers
Description : In the December customer survey, a product would not receive a perfect score of 100 if a. it was priced at the bottom of the expected range. b. it was perfectly positioned. c. it had an MTBF at the middle of the expected range. d. it had 100% awareness. e. it had ideal age for segment.
Last Answer : c. it had an MTBF at the middle of the expected range.
Description : Which customer group or market segment seeks cutting edge technology in both size and performance? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers
Last Answer : c. High End customers
Description : One of the ways of calculating the top product's demand is by a. multiplying the total market share for that product in that segment by the total market demand for that segment. b. ... demand for that market segment by the total number of products in that segment (not including fringe).
Last Answer : c. divide the top product segment’s score by the sum of all other scores in that segment (not counting fringe products).
Description : The growth rate for industry demand in the _____ segment is 18.3%. a. Traditional b. Low End c. High End d. Performance e. Size
Last Answer : e. Size
Description : When a segment’s product supply exceeds demand, how much appeal, to the customer, will a product priced $1 above or below the segment price range lose? a. 5% b. 10% c. 15% d. 20% e. 0%
Last Answer : d. 20%
Description : Customers that are willing to pay for products with cutting edge technology that are fast performing and small in size are in the a. traditional segment. b. high end segment c. low end segment d. performance segment e. size segment
Last Answer : b. high end segment
Description : Customers that want proven products and current technology of moderate size and performance are in the a. traditional segment b. high End segment c. low End segment d. performance segment e. size segment.
Last Answer : a. traditional segment
Description : This strategy attempts to gain a competitive advantage by keeping R&D costs, production costs and raw material costs to a minimum in order to compete on the basis of price. The product life ... Life Cycle Focus d. Differentiation strategy with a Product Life Cycle Focus e. Broad Differentiation
Last Answer : c. Cost Leader with Product Life Cycle Focus
Description : Customers that want small products and are willing to sacrifice performance are in the a. traditional segment. b. high End segment. c. low End segment. d. performance segment. e. size segment.
Last Answer : e. size segment.
Description : This strategy will allow us to maintain a presence in every market segment. Competitive advantage will be gained by distinguishing our product with an excellent design, high awareness, and easy ... Cycle Focus d. Differentiation Strategy with a Product Life Cycle Focus e. Broad Differentiation
Last Answer : e. Broad Differentiation
Description : The following describe the strategy of Differentiation with Product Lifecycle Focus, except: a. develops an R&D competency to keep designs fresh and exciting. b. concentrates on the High End, Traditional ... . products maintains pace with the market. e. capacity is expanded as demand is increased.
Last Answer : c. prices are below average.
Description : Capstone’s definition of reach in the marketing module is defined by the potential number of customers who would see the message. Based on this definition what segment has “fair” reach with direct mailing? a. High End b. Traditional c. Low End d. Performance e. Size
Last Answer : a. High End
Description : Which segment has the highest growth rate? a. Traditional b. Low end c. High end d. Performance e. Size
Last Answer : d. Performance
Description : What is the most important criteria to a “Traditional Segment” consumer? a. Price b. MTBF c. Positioning d. Age e. Performance
Last Answer : d. Age
Description : Which market segment places the most importance on reliability? a. Traditional b. Performance c. Low End d. Size e. High End
Last Answer : b. Performance
Description : The traditional market segment is expected a. none of these. b. to grow at 14% per year. c. to grow at a faster rate than the market. d. to make up 27.5% of the electronic sensor market in five years from now. e. to grow at a faster rate than the high end segmen
Last Answer : d. to make up 27.5% of the electronic sensor market in five years from now.
Description : This strategy will concentrate on the Traditional and Low End segment. Competitive advantage will be gained by keeping R&D costs, Production costs, and raw materials costs to a minimum, ... Life Cycle Focus d. Differentiation Strategy with a Product Life Cycle Focus e. Broad Differentiation
Last Answer : b. Niche Cost Leader
Description : Which market segment places the most importance on price? a. Traditional b. Performance c. Low End d. Size e. High End
Last Answer : c. Low End
Description : Which of the following is not a type of market segment in CapSim? a. Performance b. Traditional c. Standard d. Size e. None of the above
Last Answer : c. Standard
Description : When tracking market segments on the performance and size perceptual map, which segment moves or “drifts” the slowest? a. Low b. Traditional c. Size d. Performance e. High
Last Answer : a. Low
Description : Customers that want low prices and are willing to sacrifice miniaturization and performance are in the a. traditional segment. b. high End segment. c. low End segment. d. performance segment. e. size segment.
Last Answer : c. low End segment.
Description : What is the difference between the market segments at the beginning of the round to the final round? a. They all drift at an average rate of .7; down and to the right. b. The fine cuts ... not. e. The High, Traditional and Low segment rough cuts overlap but all the remaining segments do not.
Last Answer : b. The fine cuts overlap in the beginning and in year 8; only the rough cuts overlap.
Description : Customer Awareness Reports: a. each company’s level of accessibility. b. percentage of Customers who bought the product. c. percentage of Customers who knew about the product. d. percentage of Customers who are in that segment. e. each company’s success in pricing.
Last Answer : c. percentage of Customers who knew about the product.
Description : What is the most important criteria to a “Size Segment” customer? a. Positioning b. Price c. Age d. MTBF e. Performance
Last Answer : a. Positioning
Description : What is the most important criteria to a “High End Segment” customer? a. Positioning b. Performance c. Price d. Age e. MTBF
Description : What is the most important criterion to a “Low End Segment” customer? a. Price b. Age c. MTBF d. Positioning e. Performance
Last Answer : a. Price
Description : Which three customer groups ride the wave of technology and are considered to be in the high technology segments? a. Performance, High End, and Size b. Performance, Traditional, and High End c. ... End, and Size d. Traditional, High End, and Size e. Traditional, Low End, and Size
Last Answer : a. Performance, High End, and Size
Description : The time allocation on the advanced marketing module can be used to a. make a greater effort by the sales staff which translates into increased demand for that segment. b. make a greater ... advanced marketing module. d. increase the promotional budget resources to increase awareness. e. huh?
Last Answer : b. make a greater effort by the sales staff which translates into increased demand for that product.
Description : The prices in each segment a. drop by $0.50 each year. b. drop by $1.00 each year. c. increase by $0.50 each year. d. vary depending upon relative market demand. e. remain constant in each segment.
Last Answer : a. drop by $0.50 each year.
Description : What happens to a product priced at $1 above or below the segment guideline when a segment’s product supply outstrips demand? a. It loses 25% of its appeal. b. It loses 10% of its appeal. c. It loses 20% of its appeal. d. It loses 15% of its appeal. e. None of the above.
Last Answer : c. It loses 20% of its appeal.
Description : In the Marketing Plan, Research and Development addresses all but the: a. placement of each product inside a market segment circle. b. number of products in each segment. c. age of your products. d. automation of assembly lines. e. reliability of each product.
Last Answer : d. automation of assembly lines.
Description : Which of the following is not addressed by R&D? a. Age b. Reliability c. Number of products in each segment d. Placement of each product inside a market segment e. Workforce Complement
Last Answer : e. Workforce Complement
Description : What happens to a product’s Perceived Age when it is repositioned in R&D? a. It is reduced by 50%. b. It is reduced by 33.3%. c. It is reduced by 25%. d. It is reduced by 10%. e. It remains the same.
Last Answer : a. It is reduced by 50%.
Description : Which one of these criteria is not a top product characteristic of at least one segment? a. Size b. Performance c. Price d. Promotion e. Age
Last Answer : d. Promotion
Description : The top two buying criteria for each segment is: a. Positioning for low end and Price for high end. b. Reliability for low end and Performance for high end. c. Price for low end and Performance ... Price for low end and Positioning for high end. e. Positioning for low end and MTBF for high end.
Last Answer : d. Price for low end and Positioning for high end.
Description : A perfect product (with 100% awareness) starting with a survey score of 100, why is it that at 60% accessibility rating, 80% of customers have access to a product such that survey score declines from ... acquire the product. c. Because accessibility rating is not reliable. d. All of the above.
Last Answer : b. Of the 40% of customers without accessibility, 20% of them would make an extra effort to acquire the product.
Description : The market price of a novel was 50% more than its cost price. Vadi was going to sell it at market price to a customer, but he showed vadi some defects in the novel, due to which vadi gave ... another discount that was equal to 14.5% of the cost price. What was the approximate profit/loss to vadi?
Last Answer : Let the cost price be Rs. 100 Then, market price is Rs. 150 Now, the first discount is of 33% Rs.150 =Rs. 50 Hence, its selling price = 150 - 50 = Rs. 100 since vadi's ... further discount will be equal to loss % The next discount of 14.5% will be the loss percentage to vadi
Description : Which of the following questions is answered by the demand analysis? a. What drives our profit margins? b. How well do my products perform? c. Are the market segments growing at the same rate? d. Does the industry have adequate capacity to serve the market? e. All of the above.
Last Answer : c. Are the market segments growing at the same rate?
Description : Segment price ranges drop _____ per year. a. $1.00 b. $0.60 c. $0.90 d. $0.50 e. $2.00
Last Answer : d. $0.50
Description : In the advanced marketing module the term reach refers to a. the potential number of customers who would see the advertisement message. b. the potential number of customers that can be reached by ... promotions will be targeted. e. the fact that all segment respond similarly to each media type.
Last Answer : a. the potential number of customers who would see the advertisement message
Description : The performance segment places more importance on a. age and reliability. b. reliability and positioning. c. price and age. d. positioning and price.
Last Answer : b. reliability and positioning.
Description : This strategy will allow us to maintain a presence in every market segment. Competitive advantage will be gained by keeping R&D costs, Production costs and raw material costs to a minimum, ... Life Cycle Focus d. Differentiation Strategy with a Product Life Cycle Focus e. Broad Differentiation
Last Answer : a. Broad Cost Leader
Description : Each segment places a. a different emphasis on the 8 buying criteria. b. a different emphasis on the 4 buying criteria. c. some emphasis on price and some emphasis on reliability. d. some emphasis on performance and some on size. e. both c and d.
Last Answer : a. a different emphasis on the 8 buying criteria.
Description : The preferred product perceived age for each sector peaks at: a. one year for high end and five years for low end. b. one year for high end and three years for low end. c. zero years for high ... zero years for high end and three years for low end. e. each segment wants a perceived age of zero.
Last Answer : c. zero years for high end and seven years for low end.
Description : Age refers to: a. Inventory Age. b. Product Age. c. Market Segment Age. d. all of the above. e. none of the above.
Last Answer : b. Product Age.