How To Use A Customer Service Survey To Keep Customers Coming Back?

1 Answer

Answer :

Retaining customers is crucial to the success of a business. Surveys are a tool to measure customer satisfaction, along with gaining insight on getting them to return in the future. The ideal survey is one that not only helps retain the customer, but also leaves the respondent willing to take the survey again in the future. Having the same customer respond to surveys can really help business owners track how and if their improvements or changes have helped or hurt customer retention. Follow these five tips to get customers to take your surveys again and again.Offer an incentive.Many companies offer their customers an incentive for responding to a survey. Some companies choose to offer every individual an incentive for completing a survey, such as a $2 coupon. Others have drawings and offer a large prize to those who are selected. Both work, though the individual reward will typically yield a greater amount of responses.Make it interesting.If your survey is fun, funny and interesting, customers are much more likely to complete the survey again in the future. Use bright colors and light humor so they enjoy their experience.Be honest.Never try to trick your customers into a survey by promising things that are not true, such as the length of the survey. If you have a survey that will take 20 minutes to fill out, be sure to tell your customers this directly. Never underestimate how long it will take, otherwise they are probably going to be upset and will be unwilling to ever fill out another survey for your company.Change the survey.Instead of offering the same survey over and over, create a new one every few months. Not only will this keep the experience more interesting for the customer, but it will also gain you much more information and data on your customers. Have one survey concentrate on overall customer satisfaction, while another may focus on your inventory. Change it up, and make sure they know that a new survey is available.Implement changes according to survey responses.If you have a large amount of customers tell you that they are unhappy with an aspect of your business, such as your store layout, change it! People want to know that their opinion matters, and it should matter to you. Once you make the changes, send an email to those who participated in the survey, explaining the changes the company has made and thank them for their influence on these changes. Invite them back as customers and then ask them to fill out a new survey, gauging their responses to the changes.

Related questions

Description : The December Customer Survey indicates a. a product’s customer awareness. b. how customers perceived the products in the segment. c. a product’s actual and potential demand. d. the accessibility of each product. e. none of the above.

Last Answer : b. how customers perceived the products in the segment.

Description : When a business has a relatively small number of customers, a useful method of forecasting is: A)time series analysis B)the delphi technique C)trend analysis D)a customer forecasting survey

Last Answer : D)a customer forecasting survey

Description : Customer Survey Question Tips: Keep it Simple?

Last Answer : There are two main reasons for this: first, if you make the survey too complicated, customers will not answer it and second, if the survey is too complicated, making use of the data will be ... Chances are, if you would not answer it and neither would your employees, your customers will not either.

Description : Customer Survey Question Tips: How to Keep it Simple?

Last Answer : In order to maximize the results from your customer service survey, it is important to not overload the questionnaire. There are two main reasons for this: first, if you make the survey too complicated ... , if you would not answer it and neither would your employees, your customers will not either.

Description : Do you know anyone who has ever won the $500 or $1000 gift certificate from the customer service survey that retailers are putting on receipts these days?

Last Answer : No. It’s a pretty broad pool.

Description : If you had a "poor customer service" experience at a restaurant, would you do the online survey and tell, or just let it go and forget it?

Last Answer : I ask for or approach the manager on the spot and discuss the under-performance of his staff. I have yet to find a manager/owner that was not appreciative and very gracious about my concerns.

Description : Utilize Internet Survey Software for Customer Service?

Last Answer : Utilizing internet survey software can be far more useful than simply finding out if customers are happy with a business's customer service. Surveys can uncover new business strategies that allow ... understanding where their pricing should fall and the ability to adjust up or down as needed.

Description : Get Immediate Feedback With A Great Customer Service Survey Template?

Last Answer : "Using customer service templates is a great way for a business to thrive in success. It is also the less stressful route to take because you do not have to make a whole new survey from scratch to capture ... seen as the easy way out, but should be seen as a more efficient way to conduct surveys."

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Last Answer : Is the benefits of a product / service as perceived by the customer

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Last Answer : C)the customer's perceptions.

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Description : What's the point of this customer coming back if she hate's our policy?

Last Answer : By the way, she’s never cashed her check…ever. Just ask the questions and yell. I’m so confused.

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Last Answer : C)customers

Description : Can I make a satisfaction survey for my customers?

Last Answer : Making up your own satisfaction survey is a great way to get feedback. Even if it's as simple as typing something up, and printing out copies that you hand out to your customers, it will still help you out a lot.

Description : A perfect product (with 100% awareness) starting with a survey score of 100, why is it that at 60% accessibility rating, 80% of customers have access to a product such that survey score declines from ... acquire the product. c. Because accessibility rating is not reliable. d. All of the above.

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Last Answer : c. Customer survey

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Last Answer : answer:

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Last Answer : c. it had an MTBF at the middle of the expected range.

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Last Answer : d. 33%.

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Last Answer : c. 4P’s.

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Last Answer : Costs customers incur when buying from a different supplier.

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