There are an insurmountable amount of products, as well assources that can be used to purchase them. With a company’s namerecognition not being enough to collect customers these days,marketing management has become even more crucial then ever. Bybreaking the marketing process down into four distinctive steps,the necessary workflow becomes much more clear.The initial step in executing effective marketing managementprinciples requires analyzing the market. Is there a demand for theproduct? Is it fulfilling the needs of it’s target market? Is thecost sitting at a beneficial balance between being affordableenough for its customers, and for the company to produce, promote,and profit?Researching current spending habits and customer complaints andpraises of the product help lead to the second pha