Which of the following is not one of the major steps involved in the marketing research process? A. Defining the problem and research objectives B. Developing the research plan C. Collecting and tabulating data D. Establishing a marketing information system E. Interpreting and reporting the findings.

Which of the following is not one of the major steps involved in the marketing  research process?
A. Defining the problem and research objectives
B. Developing the research plan
C. Collecting and tabulating data
D. Establishing a marketing information system
E. Interpreting and reporting the findings.
by

1 Answer

Answer :

D. Establishing a marketing information system
by

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