What does a firm look for when doing a SWOT analysis?

What does a firm look for when doing a SWOT analysis?
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When conducting a SWOT Analysis company will be able to identify the strengths and weaknesses in the existing processes and procedures of the company. Secondly company can identify the opportunities that are available to expand the existing processes and procedures of the company for example from local market to foreign market expansion. Thirdly threats that are available can be also identified for better future of the company.
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