During which stage of new product development does the firm consider profitability ? 1. Idea Generation 2. Testing 3. Business Analysis 4. Product Development 5. Compatibility research

During which stage of new product development does
the firm consider profitability ?
1. Idea Generation
2. Testing
3. Business Analysis
4. Product Development
5. Compatibility research
by

1 Answer

Answer :

Business Analysis
by

Related questions

) During which stage of new product development does the firm consider profitability? A)Idea generation B)Testing C)Business analysis D)Product development E)Compatibility research

Description : ) During which stage of new product development does the firm consider profitability? A)Idea generation B)Testing C)Business analysis D)Product development E)Compatibility research

Last Answer : C)Business analysis

Compared with other phases of the new product development process, the largest number of new product ideas are rejected during the ______ phase 1. idea generation 2. concept testing 3. business analysis 4. screening5. test marketing

Description : Compared with other phases of the new product development process, the largest number of new product ideas are rejected during the ______ phase 1. idea generation 2. concept testing 3. business analysis 4. screening 5. test marketing

Last Answer : screening

Which step in developing new products involves determining whether the product idea is compatible with company objectives, needs, and resources on a general level ? 1. Product Development 2. Screening 3. Idea Generation 4. Business Analysis 5. None of these

Description : Which step in developing new products involves determining whether the product idea is compatible with company objectives, needs, and resources on a general level ? 1. Product Development 2. Screening 3. Idea Generation 4. Business Analysis 5. None of these

Last Answer : Screening

A company is in the ____________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product in order to assure that the product idea can be turned into a workable product. 1. product development 2. commercialization 3. marketing strategy 4. business analysis 5. none of these

Description : A company is in the ____________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product in order ... development 2. commercialization 3. marketing strategy 4. business analysis 5. none of these

Last Answer : product development

Compared with other phases of the new product development process, the largest number of new -product ideas are rejected during the __________ phase. A)idea generation B)concept testing C)business analysis D)screening E)test marketing

Description : Compared with other phases of the new product development process, the largest number of new -product ideas are rejected during the __________ phase. A)idea generation B)concept testing C)business analysis D)screening E)test marketing

Last Answer : D)screening

When a company reviews sales, costs, and profit projections for a new product to find out whether these factors satisfy the company's objectives, they are in which of the following new process development stages ? 1. Concept development and testing 2. Commercialization 3. Business analysis 4. Marketing strategy development 5. none of these

Description : When a company reviews sales, costs, and profit projections for a new product to find out whether these factors satisfy the company's objectives, they are in which of the following new ... testing 2. Commercialization 3. Business analysis 4. Marketing strategy development 5. none of these

Last Answer : Business analysis

All of the following are major steps in developing new products except 1. test marketing 2. evaluation of competitors efforts 3. screening 4. business analysis 5. idea generation

Description : All of the following are major steps in developing new products except 1. test marketing 2. evaluation of competitors efforts 3. screening 4. business analysis 5. idea generation

Last Answer : evaluation of competitors efforts

Dropping an unprofitable product immediately is the best strategy when 1. All advertising and promotional efforts have been exhausted 2. Losses are too great to prolong the product's life 3. The product's performance cannot be improved 4. There is low compatibility with the firm's business strategies 5. None of these

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Last Answer : Losses are too great to prolong the product's life

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Which step in developing new products involves determining whether the product idea is compatible with company objectives, needs, and resources on a general level? A)product development B)screening C)idea generation D)business analysis

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Last Answer : B)screening

In the new product development process, after the analysis of business the next step to be taken is A. test marketing B. One channel marketing C. penetration marketing D. individual marketing

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The _______________ stage of the product life cycle, generates most sales revenue for the firm. 1. introduction 2. growth 3. maturity 4. decline 5. none of these

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Last Answer : maturity

Product development process after analysis of business next step to be taken is *  test marketing  penetration marketing  one channel marketing  individual marketing

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Product development process after analysis of business next step to be taken is A.test marketing B.penetration marketing C.one chanal marketing D.individual marketing Answer:A

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Last Answer : A.test marketing

In testing a new product, concept testing is 1. Customer reaction to the idea of product 2. Salesman reaction to the idea of product 3. To put the real product into a few selected markets 4. To assess the total product performance 5. None of these

Description : In testing a new product, concept testing is 1. Customer reaction to the idea of product 2. Salesman reaction to the idea of product 3. To put the real product into a few selected markets 4. To assess the total product performance 5. None of these

Last Answer : Customer reaction to the idea of product

In testing a new product, concept testing is 1. Customer reaction to the idea of product 2. Sales man reaction to the idea of product 3. to put the real product into a few selected markets 4. to assess the total product performance 5. none of these

Description : In testing a new product, concept testing is 1. Customer reaction to the idea of product 2. Sales man reaction to the idea of product 3. to put the real product into a few selected markets 4. to assess the total product performance 5. none of these

Last Answer : Customer reaction to the idea of product

Angela and Ralph have come up with a portable CD player that will perform well, but they have some doubt about which of two promotional and pricing campaigns will be best received by consumers. In this instance, they probably should proceed to the __________ stage of the new-product development process. A)business analysis B)commercialisation C)screening D)test marketing E)product development

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What is the overall goal of relationship marketing ? 1. Encourage utilization of products over the lifespan of the consumer 2. Increase sales of new products 3. Improve profitability 4. Developing strategic partnerships with valued customers 5. All the above

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A firm that practices price competition engages in which one of the following strategies? A)Setting prices only as low as the second -lowest competitor B)Letting other firms cut price while it retains profitability C)Competing in both price and product differentiation D)Beating or matching the prices of competitors

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Mama Pasta's marketing manager believes that the firm's recent 40% increase in consumer sales is due to changes in costumer perceptions regarding the nutritional value of pasta. Which stage of the marketing research process has been completed? A)data interpretation B)data analysis C)hypothesis development D)problem expansion

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Last Answer : augmented

Product development comes from_________ source of idea. A.internal sources B.external sources C.product extension D.both a and b Answer: D Answer

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Last Answer : D.both a and b

Price strategies become more mixed during the __________ stage of the product life cycle : 1. growth 2. maturity 3. decline 4. introduction 5. none of these

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Last Answer : fortify the product position

Aggressive pricing is typical during the ________ stage of the product life cycle. 1. decline 2. growth 3. introduction 4. plateau 5. stabilization

Description : Aggressive pricing is typical during the ________ stage of the product life cycle. 1. decline 2. growth 3. introduction 4. plateau 5. stabilization

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Marketing channel refers to _________________ 1. A physical channel for movement of goods in them from the seller to the buyer 2. A set of firms who handle the physical movement of goods from one point to another 3. Different departments of the producer firm which are associated in ensuring delivery of goods to the buyer 4. A set of independent organizations involved in the process of making a product or service available for use or consumption 5. none of these

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Last Answer : Different departments of the producer firm which are associated in ensuring delivery of goods to the buyer

A brand manager in a multiproduct firm would be considered responsible for 1. the performance of a specific brand 2. all brands within a product line 3. branding the products of the firm 4. all brands made by the firm 5. none of these

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Last Answer : the performance of a specific brand

A product mix is best described as 1. all products offered by a firm 2. product, distribution, promotion and price 3. all products of a particular type 4. a group of closely related products 5. none of these

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Last Answer : all products offered by a firm

The total market approach to finding a target market will probably be UNSUCCESSFUL when : 1. product differentiation is used 2. the firm defines the total market as its target market 3. people within the market have heterogeneous needs 4. people within the market have homogeneous needs 5. none of these

Description : The total market approach to finding a target market will probably be UNSUCCESSFUL when : 1. product differentiation is used 2. the firm defines the total market as its target market 3. people ... have heterogeneous needs 4. people within the market have homogeneous needs 5. none of these

Last Answer : people within the market have heterogeneous need

What type of competitive structure exists when a firm produces a product that has no close substitutes ? 1. Monopoly 2. Oligopoly 3. Perfect Competition 4. Mixed Competition 5. None of these

Description : What type of competitive structure exists when a firm produces a product that has no close substitutes ? 1. Monopoly 2. Oligopoly 3. Perfect Competition 4. Mixed Competition 5. None of these

Last Answer : Monopoly

When the new developed product concept is tested, the next immediate step is to A. develop market strategy B. develop a testing technique C. develop intermediaries D. develop logistic network

Description : When the new developed product concept is tested, the next immediate step is to A. develop market strategy B. develop a testing technique C. develop intermediaries D. develop logistic network

Last Answer : A. develop market strategy

When the new developed product concept is tested, the next immediate step is to A.market strategy B.a testing technique C.intermediaries E.logistic network Answer : A

Description : When the new developed product concept is tested, the next immediate step is to A.market strategy B.a testing technique C.intermediaries E.logistic network Answer : A

Last Answer : A.market strategy

In deciding the optimal level of current assets for the firm, management is confronted with . A. a trade-off between profitability and risk B. a trade-off between liquidity and risk C. a trade-off between equity and debt D. a trade-off between short-term versus long-term borrowing

Description : In deciding the optimal level of current assets for the firm, management is confronted with  . A. a trade-off between profitability and risk B. a trade-off between liquidity and risk C. a trade-off between equity and debt D. a trade-off between short-term versus long-term borrowing

Last Answer : A. a trade-off between profitability and risk

When operating under a single-period capital-rationing constraint, you may first want to try selecting projects by descending order of their in order to give yourself the best chance to select the mix of projects that adds most to firm value. A. profitability index (PI) B. net present value (NPV) C. internal rate of return (IRR) D. payback period (PBP)

Description : When operating under a single-period capital-rationing constraint, you may first want to try selecting projects by descending order of their in order to give yourself the best chance to select the mix of ... net present value (NPV) C. internal rate of return (IRR) D. payback period (PBP)

Last Answer : B. net present value (NPV)

When operating under a single-period capital-rationing constraint, you may first want to try selecting projects by descending order of their in order to give yourself the best chance to select the mix of projects that adds most to firm value. A. profitability index (PI) B. net present value (NPV) C. internal rate of return (IRR) D. payback period (PBP)

Description : When operating under a single-period capital-rationing constraint, you may first want to try selecting projects by descending order of their in order to give yourself the best chance to select the mix of ... net present value (NPV) C. internal rate of return (IRR) D. payback period (PBP)

Last Answer : B. net present value (NPV)

Suppliers and creditors of a firm are interested in A. Profitability position B. Liquidity position C. Market share position D. Debt position

Description : Suppliers and creditors of a firm are interested in A. Profitability position B. Liquidity position C. Market share position D. Debt position

Last Answer : B. Liquidity position

Dropping an unprofitable product immediately is the best strategy when A)all advertising and promotional efforts have been exhausted. B)losses are too great to prolong the product's life. C)the product's performance cannot be improved. D) there is low compatibility with the firm's business strategies.

Description : Dropping an unprofitable product immediately is the best strategy when A)all advertising and promotional efforts have been exhausted. B)losses are too great to prolong the product's life. C)the ... performance cannot be improved. D) there is low compatibility with the firm's business strategies.

Last Answer : B)losses are too great to prolong the product's life.