Impact of the print revolution in Europe during the 15th and 16th century: (i) Printing reduced the cost of books. (ii) The time and labour required to produce each book came down, multiple copies could be produced with greater ease. (iii) Books flooded the market, reaching out to an ever growing readership. (iv) Publishers started publishing popular ballads folk tales with beautiful pictures and illustrations. (v) Knowledge was transferred orally. (vi) Print created the possibility of wide circulation of ideas and introduced a new world of debate and discussion. (vii) Even those who disagreed with established authorities, could now print and circulate their ideas. e.g., Martin Luther was a German monk, priest, professor and church reformer. He challenged the Church to debate his ideas. (viii) This led to division within the Church and the beginning of the Protestant Reformation. (ix) Print and popular religious literature stimulated many distinctive individual interpretations of faith even among little-educated working people. (x) In the sixteenth century, Menocchio, a miller in Italy, reinterpreted the message of the Bible and formulated a view of God and Creation that enraged the Roman Catholic Church.