“Oral culture and print culture were complimentary to each other”. -SST 10th

“Oral culture and print culture were complimentary to each other”. -SST 10th
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(i) Earlier, reading was restricted to the elites. Common people lived in a world of oral culture. (ii) With the printing press, books could reach out to wider sections of society. If earlier, there was a hearing public, now a reading public came into being. (iii) Publishers had to keep in mind the wider reach of the printed books. Even those who did not read, could enjoy listening to the books being read out. (iv) So, printers began publishing popular ballads and folk tales and such books would be profusely illustrated with pictures. These were then sung and recited at gatherings in villages and in taverns in towns.
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