Anderson Distribution Company management has purchased fifteen fork-lifts in three orders over the past two years. As it plans to place its next order for another five machines, management wonders if additional features may be needed due to expansion in the product lines it carries. For Anderson, this represents a ________ purchase. A)new-task B)modified rebuy C)straight rebuy D)repetitive purchase

Anderson Distribution Company management has purchased fifteen fork-lifts in three  orders over the past two years. As it plans to place its next order for another five machines, management wonders if additional features may be needed due to expansion in the product  lines it carries. For Anderson, this represents a ________ purchase.
A)new-task
B)modified rebuy
C)straight rebuy
D)repetitive purchase
by

1 Answer

Answer :

B)modified rebuy
by

Related questions

As Topnotch Supply's sales force continues to expand, the firm plans to add a fleet of company cars to its sales compensation package. For Topnotch, this would represent a _______ purchase. A)new-task B)modified rebuy C)straight rebuy D)repetitive

Description : As Topnotch Supply's sales force continues to expand, the firm plans to add a fleet of company cars to its sales compensation package. For Topnotch, this would represent a _______ purchase. A)new-task B)modified rebuy C)straight rebuy D)repetitive

Last Answer : A)new-task

When the requirements associated with a new-task purchase are changed the second or third time, this is called a: A)modified rebuy purchase B)contractual purchase C)straight rebuy purchase D)negotiated rebuy purchase

Description : When the requirements associated with a new-task purchase are changed the second or third time, this is called a: A)modified rebuy purchase B)contractual purchase C)straight rebuy purchase D)negotiated rebuy purchase

Last Answer : A)modified rebuy purchase

A representative from Coca-Cola automatically stops by a local fast-food outlet once a month to determine how much soft-drink syrup the store will need. This is an example of which type of organisational purchase: A)new-task B)modified rebuy C)straight rebuy D)negotiated

Description : A representative from Coca-Cola automatically stops by a local fast-food outlet once a month to determine how much soft-drink syrup the store will need. This is an example of which type of organisational purchase: A)new-task B)modified rebuy C)straight rebuy D)negotiated

Last Answer : C)straight rebuy

A transaction in which the organisation is making an initial purchase of an item to be used to perform a new job is called a A)straight rebuy purchase. B)reciprocal purchase. C)delayed purchase. D)new-task purchase. E)modified rebuy purchase.

Description : A transaction in which the organisation is making an initial purchase of an item to be used to perform a new job is called a A)straight rebuy purchase. B)reciprocal purchase. C)delayed purchase. D)new-task purchase. E)modified rebuy purchase.

Last Answer : D)new-task purchase.

A practice unique to organisational sales in which two organisations agree to buy from each other is: A)a source loyal purchase B)a straight rebuy C)a modified rebuy purchase D)a reciprocity arrangement

Description : A practice unique to organisational sales in which two organisations agree to buy from each other is: A)a source loyal purchase B)a straight rebuy C)a modified rebuy purchase D)a reciprocity arrangement

Last Answer : D)a reciprocity arrangement

The order -processing task that involves verifying product availability, checking prices and customer credit ratings, and filling orders is A)warehousing. B)order handling. C)information processing. D)materials handling.

Description : ThThe order -processing task that involves verifying product availability, checking prices and customer credit ratings, and filling orders is A)warehousing. B)order handling. C)information processing. D)materials handling.

Last Answer : B)order handling

Delta Air Lines wishes to purchase five new aeroplanes. Management seeks information from several aircraft manufacturers, screens the offers, and discusses price and terms of sale with the preferred company until a transaction is completed. This method of pricing is: A)administered. B)sealed bid. C)open bid. D)negotiated.

Description : Delta Air Lines wishes to purchase five new aeroplanes. Management seeks information from several aircraft manufacturers, screens the offers, and discusses price and terms of sale with the preferred company until a ... method of pricing is: A)administered. B)sealed bid. C)open bid. D)negotiated.

Last Answer : D)negotiated.

When asked about the quality of Electrico's distribution system, Mark Johnson proclaims that 95 percent of all orders are filled within two working days. This statement represents the firm's A)mission statement. B)response factor. C)shipping objective. D)customer commitment. E)service standard.

Description : When asked about the quality of Electrico's distribution system, Mark Johnson proclaims that 95 percent of all orders are filled within two working days. This statement represents the firm's A)mission statement. B)response factor. C)shipping objective. D)customer commitment. E)service standard.

Last Answer : E)service standard.

Under the SARFAESI Act, 2002, the Central Registrar may allow the filing of the particulars of creation of security interest within _____ next following the expiry of the period of initial thirty days on payment of additional fee. a) Ten days b) Thirty days c) Twenty-five days d) Fifteen days

Description : Under the SARFAESI Act, 2002, the Central Registrar may allow the filing of the particulars of creation of security interest within _____ next following the expiry of the period of initial thirty days on payment of additional fee. a) Ten days b) Thirty days c) Twenty-five days d) Fifteen days

Last Answer : b) Thirty days

__________ adds time and place utility to a product by moving it from where it is made to where it is purchased and used. A)Warehousing B)Containerisation C)Distribution D)Materials handling E)Transportation

Description : __________ adds time and place utility to a product by moving it from where it is made to where it is purchased and used. A)Warehousing B)Containerisation C)Distribution D)Materials handling E)Transportation

Last Answer : E)Transportation

The amount of profit a channel member expects depends on A)the amount of discounts for large orders provided by the producers. B)the number of support activities provided by the producers. C)what the intermediary could make if it were handling a competing product instead. D)the number of distribution channels involved.

Description : The amount of profit a channel member expects depends on A)the amount of discounts for large orders provided by the producers. B)the number of support activities provided by the producers. C) ... make if it were handling a competing product instead. D)the number of distribution channels involved.

Last Answer : C)what the intermediary could make if it were handling a competing product instead.

Roger McKinney complains to his advertising director that the continuing slump in orders has apparently been perpetuated by the firm's failure to have the necessary advertising expenditures in key media. Based on this information, the firm is MOST likely using the __________ approach to determine its advertising appropriation. A)percent -of-sales B)objective -and -task C)competition -matching D)arbitrary

Description : Roger McKinney complains to his advertising director that the continuing slump in orders has apparently been perpetuated by the firm's failure to have the necessary advertising expenditures in key media. Based on ... . A)percent -of-sales B)objective -and -task C)competition -matching D)arbitrary

Last Answer : A)percent -of-sales

The buyer at Exeter Furniture Store is informed that if she will increase her recent order of fifteen mattress sets to twenty, she will receive a 14 percent price reduction. This offer is due to a recent overstock condition at the factory and will not be available in the future. The discount offered here is A)cash. B)noncumulative. C)seasonal. D)trade. E)cumulative.

Description : The buyer at Exeter Furniture Store is informed that if she will increase her recent order of fifteen mattress sets to twenty, she will receive a 14 percent price reduction. This offer is due to a ... future. The discount offered here is A)cash. B)noncumulative. C)seasonal. D)trade. E)cumulative.

Last Answer : B)noncumulative.

A manufacturer has decided to improve its inventory management by maintaining low inventory levels and waiting to purchase materials until right before they are needed in production. This inventory management technique is called A)just -in -time (JIT). B)inventory minimisation. C)economic order quantity.D)reorder point maximisation.

Description : A manufacturer has decided to improve its inventory management by maintaining low inventory levels and waiting to purchase materials until right before they are needed in production. This inventory ... time (JIT). B)inventory minimisation. C)economic order quantity.D)reorder point maximisation.

Last Answer : D)reorder point maximisation.

In a simple economy of five producers and five consumers, there would be __________ transactions possible without an intermediary and __________ transactions possible with one intermediary. A)ten; twenty -five B)thirty; ten C)twenty -five; fifteen D)sixteen; eight E)twenty -five; ten

Description : In a simple economy of five producers and five consumers, there would be __________ transactions possible without an intermediary and __________ transactions possible with one intermediary. A)ten; twenty-five B)thirty; ten C)twenty-five; fifteen D)sixteen; eight E)twenty-five; ten

Last Answer : E)twenty-five; ten

The width of a product mix is measured by the number of product A)dimensions in the product line. B)features in each brand. C)items in the product line. D)lines a company offers.

Description : The width of a product mix is measured by the number of product A)dimensions in the product line. B)features in each brand. C)items in the product line. D)lines a company offers.

Last Answer : B)features in each brand

The depth of a product mix is measured by the average number of A)convenience products as compared with the number of specialty products. B)different product lines offered by the company. C)different products offered in each product line. D)specialty products as compared with the number of convenience products. E)product features that the company offers.

Description : The depth of a product mix is measured by the average number of A)convenience products as compared with the number of specialty products. B)different product lines offered by the company. ... products as compared with the number of convenience products. E)product features that the company offers.

Last Answer : C)different products offered in each product line.

Over the last fifteen years the proportion of promotional dollars spent on sales promotion has A)increased at the expense of advertising. B)remained generally constant. C)declined slightly and the proportion spent on advertising has increased moderately. D)increased and the proportion spent on advertising has risen as well.

Description : Over the last fifteen years the proportion of promotional dollars spent on sales promotion has A)increased at the expense of advertising. B)remained generally constant. C)declined slightly and the ... has increased moderately. D)increased and the proportion spent on advertising has risen as well.

Last Answer : A)increased at the expense of advertising.

Sometimes resellers are offered a temporary price reduction for purchasing specified quantities of a product. Such offers are used to provide them with an incentive to handle a new product, to achieve a temporary price reduction, or to stimulate the purchase of an item in quantities that are considered larger than those usually purchased. What is this sales promotion? A)Push money B)Buy -back allowance C)Buying allowance D)Money -off offer

Description : Sometimes resellers are offered a temporary price reduction for purchasing specified quantities of a product. Such offers are used to provide them with an incentive to handle a new product, to achieve a ... sales promotion? A)Push money B)Buy -back allowance C)Buying allowance D)Money -off offer

Last Answer : C)Buying allowance

The process by which the brain orders actions needed to complete a specific task is referred as ____________ a) Planning problem b) Partial order planning c) Total order planning d) Both Planning problem & Partial order planning

Description : The process by which the brain orders actions needed to complete a specific task is referred as ____________ a) Planning problem b) Partial order planning c) Total order planning d) Both Planning problem & Partial order planning

Last Answer : d) Both Planning problem & Partial order planning

The process by which the brain incrementally orders actions needed to complete a specific task is referred as ______________ a) Planning problem b) Partial order planning c) Total order planning d) Both Planning problem & Partial order planning

Description : The process by which the brain incrementally orders actions needed to complete a specific task is referred as ______________ a) Planning problem b) Partial order planning c) Total order planning d) Both Planning problem & Partial order planning

Last Answer : b) Partial order planning

Automated Teller Machines (ATMs) are an innovation for the banking industry. In terms of the service industry, this is an innovation in the ------- element of the marketing mix. A)pricing B)promotion C)distribution D)product

Description : Automated Teller Machines (ATMs) are an innovation for the banking industry. In terms of the service industry, this is an innovation in the ------- element of the marketing mix. A)pricing B)promotion C)distribution D)product

Last Answer : C)distribution

f the Kellogg Company decides to build a new cereal plant because it anticipates the next five years will bring low unemployment and increases in buying power, it is forecasting a period of: A)depression B)prosperity C)recovery D)austerity E)recession

Description : f the Kellogg Company decides to build a new cereal plant because it anticipates the next five years will bring low unemployment and increases in buying power, it is forecasting a period of: A)depression B)prosperity C)recovery D)austerity E)recession

Last Answer : B)prosperity

The expansion of the definition of marketing to include nonbusiness activities adds which one of these examples to the field of marketing? VU Cafeteria A)Proctor and Gamble selling toothpaste. B)St. Pauls Church attracting new members. C)PepsiCo selling soft drinks. D)Lever's donating 25 pence to a charity with every pack purchased.

Description : The expansion of the definition of marketing to include nonbusiness activities adds which one of these examples to the field of marketing? VU Cafeteria A)Proctor and Gamble selling toothpaste. B)St. ... selling soft drinks. D)Lever's donating 25 pence to a charity with every pack purchased.

Last Answer : C)PepsiCo selling soft drinks.

Short -range marketing plans cover A)five years or less. B)four years or less. C)three years or less. D)two years or less. E)one year or less.

Description : Short -range marketing plans cover A)five years or less. B)four years or less. C)three years or less. D)two years or less. E)one year or less.

Last Answer : E)one year or less.

A specialty product A)requires minimal effort to purchase. B)is purchased frequently. C)requires purchase planning, and the buyer will not accept substitutes. D)is generally less expensive than other items in the same product class. E)prompts the purchaser to make comparisons among alternatives.

Description : A specialty product A)requires minimal effort to purchase. B)is purchased frequently. C)requires purchase planning, and the buyer will not accept substitutes. D)is generally less expensive than ... items in the same product class. E)prompts the purchaser to make comparisons among alternatives.

Last Answer : C)requires purchase planning, and the buyer will not accept substitutes.

__________ allows easier movement of items by fork lift trucks between internal destinations in the warehouse. A)unit loading B)piggybacking C)containerisation D)inventory management E)priority transportation

Description : __________ allows easier movement of items by fork lift trucks between internal destinations in the warehouse. A)unit loading B)piggybacking C)containerisation D)inventory management E)priority transportation

Last Answer : A)unit loading

The following statements relate to CPE credit units. Which is incorrect? a. One credit hour of CPE program, activity or source shall be equivalent to one (1) credit unit. b. Any excess credit units in one year may be carried over to the succeeding years within the three-year period. c. The total CPE credit units for registered accounting professionals shall be sixty (60) credit units for three (3) years, provided that a minimum of fifteen (15) credit units shall be earned in each year. d. Excess credit units earned may be carried over to the next three-year period including credit units earned for doctoral and master's degrees.

Description : The following statements relate to CPE credit units. Which is incorrect? a. One credit hour of CPE program, activity or source shall be equivalent to one (1) credit unit. b. Any excess ... carried over to the next three-year period including credit units earned for doctoral and master's degrees.

Last Answer : Excess credit units earned may be carried over to the next three-year period including credit units earned for doctoral and master's degrees.

When a retailer adds unrelated products and product lines to the existing product mix this is termed A)range expansion B)mix scrambling C)merchandise extension D)scrambled merchandising

Description : When a retailer adds unrelated products and product lines to the existing product mix this is termed A)range expansion B)mix scrambling C)merchandise extension D)scrambled merchandising

Last Answer : D)scrambled merchandising

When Anderson Motors offers to let qualified buyers test -drive the new Saab, the dealer is primarily trying to stimulate which stage of the product adoption process? A)Awareness B)Interest C)Evaluation D)Trial E)Adoption

Description : When Anderson Motors offers to let qualified buyers test -drive the new Saab, the dealer is primarily trying to stimulate which stage of the product adoption process? A)Awareness B)Interest C)Evaluation D)Trial E)Adoption

Last Answer : D)Trial

A task was assigned to P, Q and R to be completed by not more than seven days. P alone can complete the task in ten days. Q alone can complete the task in twelve days and R alone can complete the task in fifteen days. All three of them worked for two days and P and Q together worked for another two days. What portion of the task will remain after four days? a) 3/10 b) 1/15 c) 1/9 d) 5/16 e) None of these

Description : A task was assigned to P, Q and R to be completed by not more than seven days. P alone can complete the task in ten days. Q alone can complete the task in twelve days and R alone can complete the task in fifteen days. ... will remain after four days? a) 3/10 b) 1/15 c) 1/9 d) 5/16 e) None of these

Last Answer : 1day's work of (P + Q+ R) = 1/10 + 1/12 +1/15 = 15/60 2 day's work of (P + Q+ R) = 15/60 × 2 = 1/2 1 day's work of (P+Q) = 1/10 +1/12 = 11/60 2 day's work of (P+Q) = 11/60 × 2 = 11/30 Rem. work of 4 days = 1- 1/2 + 11/30 = 2/15 Answer: e)

A buyer for Debenhams Department Store orders handbags from a certain supplier because the supplier allows the buyer to maintain the store's policy of thirty-day advance purchase notice. This is an example of __________ influence on the organisational buying decision process. A)environmental B)organisational C)interpersonal D)individual E)demographic

Description : A buyer for Debenhams Department Store orders handbags from a certain supplier because the supplier allows the buyer to maintain the store's policy of thirty-day advance purchase notice. This ... decision process. A)environmental B)organisational C)interpersonal D)individual E)demographic

Last Answer : B)organisational

Which of the following represents an output from the marketing environment? A)Money borrowed by Liverpool F.C. to help finance its operations B)Nike's television advertising campaign featuring a leading sports personality C)Information on shoppers' attitudes purchased by Debenhams Department Stores D)Steel purchased by Volvo to be used in producing cars

Description : Which of the following represents an output from the marketing environment? A)Money borrowed by Liverpool F.C. to help finance its operations B)Nike's television advertising campaign featuring a ... purchased by Debenhams Department Stores D)Steel purchased by Volvo to be used in producing cars

Last Answer : B)Nike's television advertising campaign featuring a leading sports personality

Because Coke is such a popular product and the company is so powerful, Coca -Cola is in a position to exert considerable control over channel structures and the way Coke is marketed. This example illustrates channel __________ in the distribution channel. A)conflic t B)leadership C)dominance D)co -operation E)negotiation

Description : Because Coke is such a popular product and the company is so powerful, Coca -Cola is in a position to exert considerable control over channel structures and the way Coke is marketed. This ... __________ in the distribution channel. A)conflic t B)leadership C)dominance D)co -operation E)negotiation

Last Answer : B)leadership

Marketing plans that cover a period of two to five years are A)long -range plans. B)short -range plans. C)medium -range plans. D)average -range plans. E)normal -range plans.

Description : Marketing plans that cover a period of two to five years are A)long -range plans. B)short -range plans. C)medium -range plans. D)average -range plans. E)normal -range plans.

Last Answer : C)medium -range plans.

The group of people within an organisation who are involved in making organisational purchase decisions is referred to as A)the new-task team. B)negotiators. C)purchasing agents. D)deciders. E)the buying centre.

Description : The group of people within an organisation who are involved in making organisational purchase decisions is referred to as A)the new-task team. B)negotiators. C)purchasing agents. D)deciders. E)the buying centre.

Last Answer : E)the buying centre.

While developing a company sales forecast, a marketer discovered a pattern in sales volume over the past ten years. Which sales forecasting technique was employed? A)surveys B)executive judgement C)time series analysis D)correlation methods

Description : While developing a company sales forecast, a marketer discovered a pattern in sales volume over the past ten years. Which sales forecasting technique was employed? A)surveys B)executive judgement C)time series analysis D)correlation methods

Last Answer : C)time series analysis

People in the marketing department are having difficulty estimating the level of effort needed to achieve advertising goals. This problem is characteristic of the __________ approach to advertising appropriation. A)reliable -appropriation B)match -competition C)arbitrary D)objective -and -task E)percent -of-sales

Description : People in the marketing department are having difficulty estimating the level of effort needed to achieve advertising goals. This problem is characteristic of the __________ approach to advertising appropriation. A) ... B)match -competition C)arbitrary D)objective -and -task E)percent -of-sales

Last Answer : D)objective -and -task

10) First National Bank launches an innovative in-home banking system tied to personal computers. The product is not widely accepted because bank customers don't see the need for such a service. This situation represents a failure in which A)Establishment of a customer information system B)Organisation structure C)Top management commitment D)Technological advance E)Scanning corporate capabilities

Description : 10) First National Bank launches an innovative in-home banking system tied to personal computers. The product is not widely accepted because bank customers don't see the need ... B)Organisation structure C)Top management commitment D)Technological advance E)Scanning corporate capabilities

Last Answer : A)Establishment of a customer information system

Henry takes the company's sales for the past five years and calculates a growth trend. Which sales forecasting method is being employed? A)time series analysis B)executive judgement C)correlation methods D)market tests

Description : Henry takes the company's sales for the past five years and calculates a growth trend. Which sales forecasting method is being employed? A)time series analysis B)executive judgement C)correlation methods D)market tests

Last Answer : A)time series analysis

If an intermediary wants to carry Tide detergent and Procter & Gamble agrees only if the supplier purchases P&G's entire line of detergents as well, the company is engaging in which of the following channel management practices? A)Exclusive dealing B)Dual distribution C)Tying agreement D)Refusal to deal E)Restricted sales territories

Description : If an intermediary wants to carry Tide detergent and Procter & Gamble agrees only if the supplier purchases P&G's entire line of detergents as well, the company is engaging in which of the ... A)Exclusive dealing B)Dual distribution C)Tying agreement D)Refusal to deal E)Restricted sales territories

Last Answer : C)Tying agreement

Suppose the inventory manager at Hotpoint intends to lower stockout costs. Which of the following is considered a stockout cost that the manager at Hotpoint might address? A)Price of washing machines B)Sales lost due to short supply of dishwashers C)Order -processing expenses D)Expenses of backordering small appliances

Description : Suppose the inventory manager at Hotpoint intends to lower stockout costs. Which of the following is considered a stockout cost that the manager at Hotpoint might address? A)Price of washing ... to short supply of dishwashers C)Order -processing expenses D)Expenses of backordering small appliances

Last Answer : B)Sales lost due to short supply of dishwashers

Manual order processing A)allows the integration of order processing and production planning. B)is flexible in special situations. C)is practical for a large volume of orders. D)is the most widely used form of order processing.

Description : Manual order processing A)allows the integration of order processing and production planning. B)is flexible in special situations. C)is practical for a large volume of orders. D)is the most widely used form of order processing.

Last Answer : D)is the most widely used form of order processing.

Greg is a physical distribution manager. He is currently developing and maintaining assortments of products that are adequate for customer demand. In which stage in the physical distribution system is Greg currently involved? A)Order processing B)Materials handling C)Inventory management D)Transportation E)Warehousing

Description : Greg is a physical distribution manager. He is currently developing and maintaining assortments of products that are adequate for customer demand. In which stage in the physical distribution ... involved? A)Order processing B)Materials handling C)Inventory management D)Transportation E)Warehousing

Last Answer : C)Inventory management

Which of the following physical distribution functions involves the design and operation of facilities for storing and moving goods? A)Order processing B)Materials handling C)Transportation D)Warehousing E)Inventory management

Description : Which of the following physical distribution functions involves the design and operation of facilities for storing and moving goods? A)Order processing B)Materials handling C)Transportation D)Warehousing E)Inventory management

Last Answer : D)Warehousing

Order processing, inventory management, materials handling, warehousing, and transportation are __________ activities. A)wholesaling B)retailing C)physical distribution D)channel management

Description : Order processing, inventory management, materials handling, warehousing, and transportation are __________ activities. A)wholesaling B)retailing C)physical distribution D)channel management

Last Answer : C)physical distribution

16) If L'Oreal management feels that the firm's new cosmetic line is in too few retail outlets and begins to seek additional speciality and department stores to carry the line, it is probably is in which stage of the product's life cycle? A)Introduction B)Growth C)Maturity D)Decline

Description : 16) If L'Oreal management feels that the firm's new cosmetic line is in too few retail outlets and begins to seek additional speciality and department stores to carry the line, it is probably is in which stage of the product's life cycle? A)Introduction B)Growth C)Maturity D)Decline

Last Answer : B)Growth

An insulation manufacturer talks to an executive at Wimpey to find out how much insulation material the company intents to use in building homes next year and then multiplies the estimate by the number of homes planned to be built over the country next year. The manufacturer is using a ------ approach to measure sales potential. A)use of product B)breakdown C)correlation D)buildup

Description : An insulation manufacturer talks to an executive at Wimpey to find out how much insulation material the company intents to use in building homes next year and then multiplies the estimate by the number ... --- approach to measure sales potential. A)use of product B)breakdown C)correlation D)buildup

Last Answer : D)buildup

Alison asks ten of her friends over to her home to learn about exciting new cosmetic products. A salesperson from Angel Products makes a presentation and takes the women's orders. This is an example of A)a party plan. B)telemarketing. C)a warehouse club. D)direct marketing. E)direct -response marketing.

Description : Alison asks ten of her friends over to her home to learn about exciting new cosmetic products. A salesperson from Angel Products makes a presentation and takes the women's orders. This is an ... party plan. B)telemarketing. C)a warehouse club. D)direct marketing. E)direct -response marketing.

Last Answer : A)a party plan.