A specialty product
A)requires minimal effort to purchase.
B)is purchased frequently.
C)requires purchase planning, and the buyer will not accept substitutes.
D)is generally less expensive than other items in the same product class.
E)prompts the purchaser to make comparisons among alternatives.
A)requires minimal effort to purchase.
B)is purchased frequently.
C)requires purchase planning, and the buyer will not accept substitutes.
D)is generally less expensive than other items in the same product class.
E)prompts the purchaser to make comparisons among alternatives.