Marketing plans that cover a period of two to five years are A)long -range plans. B)short -range plans. C)medium -range plans. D)average -range plans. E)normal -range plans.

Marketing plans that cover a period of two to five years are A)long -range plans. B)short -range plans. C)medium  -range plans.  D)average  -range plans.  E)normal -range plans.
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C)medium  -range plans.
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Marketing plans that cover a period of more than 5 years are A)long -range plans. B)short -range plans. C)medium -range plans. D)average -range plans. E)normal -range plans.

Description : Marketing plans that cover a period of more than 5 years are A)long -range plans. B)short -range plans. C)medium -range plans. D)average -range plans. E)normal -range plans.

Last Answer : A)long -range plans

Short -range marketing plans cover A)five years or less. B)four years or less. C)three years or less. D)two years or less. E)one year or less.

Description : Short -range marketing plans cover A)five years or less. B)four years or less. C)three years or less. D)two years or less. E)one year or less.

Last Answer : E)one year or less.

Marketing planning is a continuous process because A)marketing activities must parallel those of competitors. B)the time frame of plans must co -ordinate with the time frame of marketing controls. C)to have effective control, new control processes must be introduced. D)plans must be changed as forces in the marketing environment change. E)marketing managers tend to develop marketing myopia and focus on short -term plans.

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Last Answer : E)marketing managers tend to develop marketing myopia and focus on short -term plans.

A marketing plan A)is characteristic of production -oriented firms and other mass producers. B)provides a framework for implementing and controlling marketing activities. C)always increases the marketing manager's operating costs. D)produces plans that are short -term in orientation. E)restricts the marketing manager's future options.

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Last Answer : B)provides a framework for implementing and controlling marketing activities

Anderson Distribution Company management has purchased fifteen fork-lifts in three orders over the past two years. As it plans to place its next order for another five machines, management wonders if additional features may be needed due to expansion in the product lines it carries. For Anderson, this represents a ________ purchase. A)new-task B)modified rebuy C)straight rebuy D)repetitive purchase

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Last Answer : B)modified rebuy

f the Kellogg Company decides to build a new cereal plant because it anticipates the next five years will bring low unemployment and increases in buying power, it is forecasting a period of: A)depression B)prosperity C)recovery D)austerity E)recession

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Last Answer : B)prosperity

Although planning provides numerous benefits, some managers do not use formal marketing plans because A)formal plans are not necessary to control marketing activities. B)they think planning is a waste of time. C)they prefer to use informal marketing control. D)they spend almost all their time dealing with daily problems. E)they spend most of their time engaged in environmental scanning.

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Malcolm has come up with the idea of a well -devised system for picking up peoples' cars while they are at work, washing and waxing them, and returning them for a fee. Having been a big success in his home city, Malcolm plans to expand his operation into other cities. The service described here seems best suited to: A)direct marketing. B)franchising. C)door-to -door retailing. D)licensing. E)speciality retailing.

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Last Answer : B)franchising

Which one of the following is NOT an industrial product? A)oil to be refined into fuel for homes B)transistors used as components for portable radios C)paper, pens, and glue used in bank branch offices D)a marketing consultant who prepares marketing plans for clients E)computer software to help people complete personal tax forms

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Last Answer : E)computer software to help people complete personal tax forms

Chrysler's Chief Executive Officer is the company's spokesperson. His message has focused on concern for customers and product quality. Which aspect of implementing the marketing concept does this represent? A)Focusing on general conditions B)Stressing the short run C)Endorsement of the marketing concept by top management D)Development of an information system E)Restructuring of the organisation

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In a period of recovery, the best marketing strategy for Electrolux would be characterised by which of the following? A)flexibilityB)aggressiveness C)austerity D)retrenchment E)boldness

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Last Answer : A)flexibility

The amount of product that would be purchased by specific customer groups within a specified time period at a specific intensity of industry marketing activities is called: A)maximum sales potential B)trend analysis C)forecasted sales D)market potential

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Last Answer : D)market potential

Sales objectives for individual salespersons can be stated using several terms. Which of the following would LEAST likely be used for stating an individual salesperson's goal? A)Unit volume sales B)Average order size C)Ratio of profits relative to number of sales calls D)Average number of calls per time period

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Last Answer : C)Ratio of profits relative to number of sales calls

n the previous three years, four studies have been conducted on the characteristics of Tyrone Brick's clients. As the firm seeks to put together a report showing trends in this area, it has a hard time locating the information contained in these study reports. This firm seems to need: A)a marketing research manager B)a marketing databank C)survey research D)primary data

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Last Answer : B)a marketing databank

In her search for a site for a new boutique she plans to open, Sarah has narrowed the choices down to three locations. Her friend Judy suggests that Sarah do an assessment of the other types of retailers surrounding these three locations. . She is suggesting that Sarah consider site ------ A)traffic. B)structure. C)compatibility. D)congeniality. E)convergence.

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Last Answer : C)compatibility.

Leesport plans to get together a small group of department store buyers to talk about their buying patterns and interests. Leesport is planning: A)an experiment B)a mall intercept survey C)personal interviews D)a questionnaire E)a focus group

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Last Answer : E)a focus group

Henry takes the company's sales for the past five years and calculates a growth trend. Which sales forecasting method is being employed? A)time series analysis B)executive judgement C)correlation methods D)market tests

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Smith's Fine Foods is involved in selecting and analysing a target market and developing a marketing mix to gain long -run competitive advantages. Based on this example, Smith's is creating a A)corporate strategy. B)target design. C)mix strategy. D)marketing strategy. E)marketing tactic.

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Last Answer : D)marketing strategy.

Acme Ltd. has agreed to provide financial assistance to a local community festival so long as the company name is prominently displayed at the event. Acme is engaging in: A)publicity B)sponsorship. C)public relations. D)event marketing E)sales promotion.

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Last Answer : B)sponsorship.

As Topnotch Supply's sales force continues to expand, the firm plans to add a fleet of company cars to its sales compensation package. For Topnotch, this would represent a _______ purchase. A)new-task B)modified rebuy C)straight rebuy D)repetitive

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Last Answer : A)new-task

A tool that allows an advertiser to compare the costs of several vehicles within a specific medium relative to the number of persons reached by each vehicle is called a A)cost comparison indicator. B)media comparison selector. C)unit -price selector. D)cost/person index. E)vehicle/price indicator.

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Last Answer : A)cost comparison indicator.

___________ is communication in news story form about an organisation, its products, or both, that is transmitted through a mass medium at no charge. A)Advertising B)Publicity C)Public relations D)Sales promotion E)Personal selling

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Last Answer : B)Publicity

The vehicle through which the coded message is transmitted from the source to the receiver is called a(n) A)coder. B)decoder. C)encoder. D)relay channel. E)medium of transmission.

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Last Answer : E)medium of transmission.

OES Office Systems' use of fax machines to carry its advertising messages to customers is which component of the communication process? A)Medium of transmission. B)Decoding process. C)Coding process. D)Sharing of meaning. E)Noise minimisation.

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Last Answer : A)Medium of transmission.

A person, group, or organisation that has a meaning it intends and attempts to share with a receiver or an audience is a A)medium of transmission. B)source. C)relay channel. D)decoder. E)sender.

Description : A person, group, or organisation that has a meaning it intends and attempts to share with a receiver or an audience is a A)medium of transmission. B)source. C)relay channel. D)decoder. E)sender.

Last Answer : B)source.

Relationships among channel members, i.e. producers, wholesalers and retailers, are usually : A)short-term commitments. B)long-term commitments. C)expensive resource commitments. D)only minor commitments.

Description : Relationships among channel members, i.e. producers, wholesalers and retailers, are usually : A)short-term commitments. B)long-term commitments. C)expensive resource commitments. D)only minor commitments.

Last Answer : B)long-term commitments.

When only one outlet in a relatively large geographic area is used to distribute a product that is consumed over a long period of time, a(n) __________ channel arrangement is developed A)inclusive B)general C)exclusive D)selective E)physical

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Last Answer : C)exclusive

If Amstrad wants to focus its marketing efforts on price competition, the firm's long -run success will depend B)lower prices than it has historically charged. C)a promotional campaign for lower prices. D)a lower cost structure than its competitors.on having: A)lower prices than its competition.

Description : If Amstrad wants to focus its marketing efforts on price competition, the firm's long-runsuccess will depend on having: A)lower prices than its competition.B)lower prices than it has historically charged. C)a promotional campaign for lower prices. D)a lower cost structure than its competitors.

Last Answer : D)a lower cost structure than its competitors.

The impact of strategies on the general direction and basic character of a Company is ------ : A. Short range B. Medium range C. Long range D. Minimal

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Last Answer : Long range

Management at Algo Electronics is having difficulty in raising the introductory price on system components to cover its increased costs. Apparently, Algo used a ________ pricing policy in pricing these components. A)odd-even B)skimming C)penetration D)psychological

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Last Answer : C)penetration

Alex Knox, a young dentist, finds that he is not bringing in enough revenue to cover his expenses. He would like to schedule more patients, but he finds that in almost every time slot he is seeing an existing patient. Alex's problems with expanding his practice deal with the aspect of service called: A)perishability. B)credence. C)inseparability. D)heterogeneity.

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Last Answer : C)inseparability.

"Mrs. Brown, you would agree that this is the most attractive car interior in this price range, wouldn't you?" Cliff Davis, salesperson at Ford Motors, was using __________ when he made this statement. A)a referral B)an objective C)a bandwagon approach D)a follow -up E)a trial close

Description : "Mrs. Brown, you would agree that this is the most attractive car interior in this price range, wouldn't you?" Cliff Davis, salesperson at Ford Motors, was using __________ when he made this statement. A)a referral B)an objective C)a bandwagon approach D)a follow -up E)a trial close

Last Answer : E)a trial close

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Last Answer : D)The price range of the products carried by the wholesale

A cash -and -carry wholesaler would be expected to A)provide transportation. B)handle high turnover products. C)provide credit. D)carry a wide variety of products. E)provide a wide range of services.

Description : A cash -and -carry wholesaler would be expected to A)provide transportation. B)handle high turnover products. C)provide credit. D)carry a wide variety of products. E)provide a wide range of services.

Last Answer : B)handle high turnover products

A paid form of nonpersonal communication about an organisation and/or its products that is transmitted to a target audience through a mass medium is: A)advertising. B)publicity. C)sales promotion. D)personal selling.

Description : A paid form of nonpersonal communication about an organisation and/or its products that is transmitted to a target audience through a mass medium is: A)advertising. B)publicity. C)sales promotion. D)personal selling.

Last Answer : A)advertising.

Communication through a news story regarding an organisation and/or its products that is transmitted through a mass medium at no charge is A)advertising. B)sales promotion. C)personal selling. D)publicity.

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Last Answer : D)publicity.

Volvo places steel beams in the doors of its cars to: A)reduce the possibility of accidents B)increase short run customer satisfaction C)increase long run customer satisfaction D)add style to its cars

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Last Answer : C)increase long run customer satisfaction

Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. This is called A. Diffusion analysis B. Use test C. Concept test D. Test marketing E. Laboratory test.

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Last Answer : D. Test marketing

Angela and Ralph have come up with a portable CD player that will perform well, but they have some doubt about which of two promotional and pricing campaigns will be best received by consumers. In this instance, they probably should proceed to the __________ stage of the new-product development process. A)business analysis B)commercialisation C)screening D)test marketing E)product development

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Last Answer : D)test marketing

Nuhitzu believes it has the technological expertise to produce communication systems that will be the leaders around the globe. Boston Electronics is widely regarded as having excellent management systems and superior marketing programme The two might form __________ to work together on a worldwide basis. A)a licensing agreement B)an export trading company C)a joint agreement D)a strategic alliance E)a multinational enterprise

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Last Answer : D)a strategic alliance

In the long run a firm in perfect competition earns (a) Normal profit only ; (b) Abnormal profit ; (c) Average profit of past five years; (d) 12.33% profit on capital employed

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Last Answer : (a) Normal profit only ;

All of the following are social responsibility issues related to the environment, or green marketing, EXCEPT; A)water pollution. B)air pollution. C)conservation. D)land pollution. E)safety and health.

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Last Answer : E)safety and health.

If Happy Bags expresses concern that its products are having too great an impact on the pollution of ground water under landfills, this concern is directly related to the firm's: A)social responsibility. B)marketing orientation. C)profitability. D)ethics. E)distribution system.

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Last Answer : A)social responsibility.

Which one of the following activities will NOT help improve the ethical behaviour of a marketing firm? A)Help employees become aware of and sensitive toward ethical issues B)Redesign the company's culture to foster more ethical practice s C)Reward employees who use questionable business tactics D)Establish and enforce a code of ethics E)Eliminate "bad apples" in the firm

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Last Answer : C)Reward employees who use questionable business tactics

If Tyreco failed to inform consumers that there were design problems with the firm's tyres, it would have been engaged in unethical behaviour relating to which one of the following marketing issue areas? A)Promotion B)Distribution C)Organisational relationships D)Product E)Pricing

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Last Answer : D)Product

As Wham Burger reviews a proposed commercial indicating that the firm's major competitor uses "less than top -quality beef," Wham Burger's director of marketing brings up the issue of the ethics of the campaign. The firm's Chairman correctly states that in the end it will be ------ that determine[s] what is unethical. A)consumer groups B)trade organisations C)the Courts D)Parliament E)society

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Last Answer : E)society

In testing her firm's new TV ads for Batman action figures, Beth discovers the ads make children think the action figures can actually fly. Beth now faces an ethical decision regarding which element of the marketing mix? A)Product B)Price C)Distribution D)Promotion E)Strategy

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Last Answer : D)Promotion