When Anderson Motors offers to let qualified buyers test
-drive the new Saab, the dealer
is primarily trying to stimulate which stage of the product adoption process?
A)Awareness
B)Interest
C)Evaluation
D)Trial
E)Adoption
-drive the new Saab, the dealer
is primarily trying to stimulate which stage of the product adoption process?
A)Awareness
B)Interest
C)Evaluation
D)Trial
E)Adoption