Description : By offering credit through its shops, Allied, the furniture and carpet retailer, is trying to get consumers to: A)decrease both disposable and discretionary income B)expand disposable income ... current buying power at the expense of future buying power D)expand both disposable income and wealth
Last Answer : C)expand current buying power at the expense of future buying power
Description : If Sony designed its colour TVs to specifications developed by Dixons management because Sony believed that Dixons knew what today's consumers want, the retailer would have ________ power. A)reward B)expert C)referent D)legitimate
Last Answer : B)expert
Description : The profit margin which a retailer of goods obtains form his supplier is called:
Last Answer : Trade discount
Description : An entrepreneur into the hosiery business found out the reason his hosiery was not selling was due to its color. What could be the best source of this information? A. Supplier. B. Retailer. C. Competition. D. Government bureau.
Last Answer : B. Retailer.
Description : A retailer of Real Dry deodorant prices a can at £2.00; it cost the retailer £1.40. What is the, markup as a percentage of the selling price? A)3.0 percent B)30 percent C)70.0 percent D)20.0 percent
Last Answer : B)30 percent
Description : 15) A retailer of Brandy dog food prices at 75 pence a can of dog food. It cost the retailer 60 pence. What is the markup as a percentage of cost? A)8 percent B)25 percent C)20 percent D)12.5 percent
Last Answer : B)25 percent
Description : If a retailer orders a quantity of merchandise to be delivered to his store in Dublin and is quoted a price that does not include transport costs, the retailer is paying a price called: A)F.O.B. destination. B)F.O.B. factory. C)geographic price. D)freight absorption price. E)base -point price.
Last Answer : B)F.O.B. factory.
Description : If Nordica offered a 25 percent discount to retailers that ordered ski boots in February for delivery in May, the retailer would have the option of taking advantage of which type of discount? A)Trade B)Cumulative C)Cash D)Quantity E)Seasonal
Last Answer : E)Seasonal
Description : A __________ is a gift to a retailer who purchases a specified quantity of merchandise. A)dealer loader B)premium C)dealer listing D)merchandise allowance E)count and recount
Last Answer : A)dealer loader
Description : Jack gets a shopping list from his wife. On the list are a potted plant, fresh salmon, motor oil, bread, milk, and a birthday cake. To make just one stop to save time, Jack should go to: A)a convenience store. B)an off-price retailer. C)a speciality store. D)a franchiser. E)a supermarket.
Last Answer : E)a supermarket.
Description : A retailer is an organisation that purchases products for the purpose of reselling them to A)other retail organisations . B)the government. C)ultimate consumers. D)wholesalers.
Last Answer : C)ultimate consumer
Description : When a retailer adds unrelated products and product lines to the existing product mix this is termed A)range expansion B)mix scrambling C)merchandise extension D)scrambled merchandising
Last Answer : D)scrambled merchandising
Description : The strategy of identifying an attractive market segment and serving it in a way that differentiates the retailer from others in consumers' minds is termed: A)product positioning B)niche retailing C)retail positioning D)merchandise policy
Last Answer : C)retail positioning
Description : Location is extremely important to a retailer because: A)suppliers charge more to service stores in certain trading areas. B)a desirable location appeals to consumers' emotions and encourages them ... which the store must draw its customers. E)convenient location is an essential customer service.
Last Answer : D)location determines the trading area from which the store must draw its customers.
Description : The retailer is usually in an excellent position to A)make the most profits in the channel. B)be the channel leader. C)gain feedback from consumers. D)co-ordinate the production strategy.
Last Answer : C)gain feedback from consumers.
Description : If a retailer needed help with store design and training sales personnel, it would most likely use the services of a A)full -service wholesaler. B)full -price wholesaler. C)rack jobber. D)cash -and -carry wholesaler.
Last Answer : A)full -service wholesaler
Description : From a retailer's point of view, the MOST basic advantage of using a wholesaler is that the wholesaler A)extends credit to the retailer. B)provides storage facilities to the retailer ... physical distribution activities more efficiently than the retailer. D)takes ownership of goods for the retailer.
Last Answer : C)can perform physical distribution activities more efficiently than the retailer.
Description : 7) The marketing channel of producer to retailer to consumer is MOST likely to be used by producers of which of the following products? A)Chewing gum B)Tobacco C)Cars D)Hardware E)Cream crackers
Last Answer : C)Cars
Description : When Sally buys Vortex using a channel with only one intermediary, that intermediary is classified as a A)retailer. B)wholesaler. C)broker. D)functional middleman. E)producer.
Last Answer : A)retailer.
Description : __________ brands usually require a producer to become involved in distribution, promotion, and pricing decisions. A)Retailer B)Manufacturer C)Own label D)Wholesaler
Last Answer : B)Manufacturer
Description : Wilson's K-28 and Staff golf club sets would be parts of the golf product __________ for a sporting goods retailer. A)menu B)mix C)line D)life cycle E)ensemble
Last Answer : C)line
Description : When working on a job placement for a local retailer, Joan Halverson was sent to the library to look up data on population forecasts for Scotland. The population information she found would be considered ------- data: A)primary B)secondary C)syndicated research D)exploratory
Last Answer : B)secondary
Description : ) Wal-Mart, a USA retailer, is currently expanding its stores into Canada and Mexico. This expansion is being facilitated by A)the European Union. B)the North American Free Trade Agreement. C)the Pacific Rim Unification Act. D)the Latin American Free Trade Association.
Last Answer : B)the North American Free Trade Agreement.
Description : The use of the multiplier: A)allows a seller to increase prices without the buyers' being aware of it.> B)determines totals for groups of items that are priced similarly.> C)allows the seller to ... )aids a supplier in keeping an accurate record of how many customers are purchasing a group of items.
Last Answer : C)allows the seller to change prices without having to issue new price sheets.
Description : An arrangement in which a supplier grants a dealer the right to sell products in exchange for some type of consideration is: A)licensing. B)retailing. C)franchising. D)wholesaling.
Last Answer : C)franchising.
Description : Retailing is BEST characterised or define A)as transactions in which the buyer intends to consume the product through personal,family, or household use. B)by arrangements whereby a supplier grants a ... business operations. D)by exchanges that take place only in a store or service establishment.
Last Answer : A)as transactions in which the buyer intends to consume the product through personal,family, or household use.
Description : If an intermediary wants to carry Tide detergent and Procter & Gamble agrees only if the supplier purchases P&G's entire line of detergents as well, the company is engaging in which of the ... A)Exclusive dealing B)Dual distribution C)Tying agreement D)Refusal to deal E)Restricted sales territories
Last Answer : C)Tying agreement
Description : Tying agreements occur when a A)producer distributes the same product through two or more different channel structures. B)manufacturer forbids an intermediary to carry products of competing manufacturers. C ... well. D)producer refuses to deal to channel members that seem unethical or illegitimate.
Last Answer : C)supplier furnishes a product to a channel member stipulating that the channel member must purchase other products as well.
Description : Some of the major packaging considerations that marketers take into account include cost, consumer safety, size, shape, color, texture, graphics, consistency in package designs, environmental responsibilities, ... competitor's packaging. C)level of demand. D)needs of middlemen. E)stimulated demand.
Last Answer : D)needs of middlemen.
Description : After deciding to order replacement parts for aging machinery, the buyer for a construction company examines catalogues and trade publications. The buyer is probably at which stage of the ... recognition B)product specification C)product-supplier search D)product selection E)product evauation
Last Answer : C)product-supplier search
Description : A sales representative from a software company shows an accounting firm that a new software package can perform bookkeeping tasks that the firm's present package cannot. The accounting firm ... ? A)problem recognition B)product specification C)product supplier search D)product selection
Last Answer : A)problem recognition
Description : he Students Union is buying office equipment. For a supplier, the Students Union is an example of : A)a producer market B)a consumer C)a reseller market D)an institutional market
Last Answer : D)an institutional market
Description : A buyer for Debenhams Department Store orders handbags from a certain supplier because the supplier allows the buyer to maintain the store's policy of thirty-day advance purchase notice. This ... decision process. A)environmental B)organisational C)interpersonal D)individual E)demographic
Last Answer : B)organisational
Last Answer : C)product-supplier
Description : After deciding to order replacement parts for ageing machinery, the buyer for a construction company examines catalogues and trade publications. The buyer is probably at which stage of the ... recognition B)product specification C)product-supplier search D)product selection E)product evauation
Description : A grocery shop wants to order several dozen large grade 1 eggs from its local supplier. The shop's buyer will most likely use which purchase method: A)description B)sampling C)negotiation D)inspection
Last Answer : A)description
Description : When the purchasing manager for ABBA seat covers buys material and thread, he considers a variety of factors. Which one of the following is LEAST likely to concern the buyer in the purchase ... )does the supplier also sell to my competitors D)does the price meet the company budget requirements
Last Answer : C)does the supplier also sell to my competitors
Description : Tom Graham works for an organisation in which his purchases must be accountable to the public. His buying procedures are extremely complex. Based on this description, Tom works for an organisation in which market type? A)reseller B)producer C)government D)supplier
Last Answer : C)government
Description : Mixed concrete cannot be shipped further than 25 miles because the concrete might harden in the truck. Antrim County Concrete Company is the only supplier of mixed concrete within a 30 ... structures: A)Monopoly B)Oligopoly C)Monopolistic Competition D)Perfect Competition E)Monopsony
Last Answer : A)Monopoly
Description : For most companies, the main objective of physical distribution is to A)decrease costs while increasing market coverage. B)increase service and market coverage. C)decrease costs while increasing service. D)increase market coverage and channel power. E)balance costs and market coverage.
Last Answer : C)decrease costs while increasing service.
Description : British Steel provides steel to various manufacturers in Britain. British Steel would most likely segment markets based on which one of the following variables: A)Demographic B)Psychographic C)Type of organisation D)Socio-economic E)Market density
Last Answer : C)Type of organisation
Description : If Erin Farm Insurance saw a sudden increase in the number of farmers seeking flood insurance in Ireland due to major floods in Britain, the floods would be presenting the company with a marketing: A)opportunity B)strategy C)concept D)mix E)target
Last Answer : A)opportunity
Description : Rejection of a product can occur: A)mainly before the adoption stage. B)only after the trial stage. C)during any stage in the adoption process. D)only during the evaluation stage.
Last Answer : C)during any stage in the adoption process.
Description : Physical distribution functions influence A)primarily pricing and product decisions. B)primarily promotion and pricing decisions. C)all elements of the marketing mix. D)primarily pricing decisions. E)mainly product decisions.
Last Answer : C)all elements of the marketing mix.
Description : Physical distribution A)is concerned mainly with speed of delivery. B)is used only by manufacturers. C)involves the movement of products from producers to end users. D)is primarily the wholesaler's responsibility.
Last Answer : C)involves the movement of products from producers to end users.
Description : In the UK wholesaling is not as important in consumer markets. This is MAINLY because: A)manufacturers prefer to deal direct with retailers B)of the strength of large national retailers C) ... elsewhere D)UK wholesalers provide a more limited range of services than in other European markets.
Last Answer : B)of the strength of large national retailers
Description : The marketing concept is a way of thinking or a management philosophy that affects: A)only marketing activities B)most efforts of the organisation C)mainly the efforts of sales personnel VU Cafeteria D)mainly customer relations E)only business organisations
Last Answer : B)most efforts of the organisation
Description : e __________ is the difference in value between a nation's exports and its imports. A)balance of payments B)export/import ratio C)gross domestic product D)net trade value E)balance of trade
Last Answer : A)balance of payments
Description : When a glove manufacturer is allowed to sell only a certain number of plastic gloves in a particular country, the firm is facing A)a tariff. B)an embargo. C)a restrictive product standard. D)a quota. E)a balance of trade restriction.
Last Answer : D)a quota.
Description : How is stamp duty paid in transactions where more than one instrument is required? a) Stamp Duty is paid on all the instruments equally b) Stamp Duty is paid on any one of the instrument c) Stamp ... and on the balance documents only minimum duty is payable d) Stamp duty is paid on ad valorem basis
Last Answer : c) Stamp duty is paid only on one of the principal instruments and on the balance documents only minimum duty is payable