Description : When a retailer adds unrelated products and product lines to the existing product mix this is termed A)range expansion B)mix scrambling C)merchandise extension D)scrambled merchandising
Last Answer : D)scrambled merchandising
Description : Cuisinart Corporation owns the Spalding name but does not produce a single golf club or tennis ball. This arrangement could indicate what type of organisational structure for international marketing? A)exporting B)trading C)joint venture D)strategic alliance E)licensing
Last Answer : E)licensing
Description : If Wilson Sporting Goods faces the classic demand curve characteristic for most products, as it raises the price of its tennis rackets, the: A)quantity demand goes down. B)demand remains constant. C)quantity demands increases.
Last Answer : A)quantity demand goes down.
Description : From a retailer's point of view, the MOST basic advantage of using a wholesaler is that the wholesaler A)extends credit to the retailer. B)provides storage facilities to the retailer ... physical distribution activities more efficiently than the retailer. D)takes ownership of goods for the retailer.
Last Answer : C)can perform physical distribution activities more efficiently than the retailer.
Description : A limited -line wholesaler would be expected to carry a __________ product mix. A)wide and deep B)wide and shallow C)narrow and shallow D)wide E)narrow and deep
Last Answer : E)narrow and deep
Description : A __________ is a gift to a retailer who purchases a specified quantity of merchandise. A)dealer loader B)premium C)dealer listing D)merchandise allowance E)count and recount
Last Answer : A)dealer loader
Description : What is the difference between left and right handed golf club sets?
Last Answer : The difference in left and right Golf club sets is that they are specifically designed for whichever arms you use to play golf with.
Description : RCA's development of its next year's model television sets with smoked-glass control panel covers and other visual changes would be classified as a __________ modification. A)functional B)quality C)product extension D)brand E)style
Last Answer : E)style
Description : The strategy of identifying an attractive market segment and serving it in a way that differentiates the retailer from others in consumers' minds is termed: A)product positioning B)niche retailing C)retail positioning D)merchandise policy
Last Answer : C)retail positioning
Description : __________ brands usually require a producer to become involved in distribution, promotion, and pricing decisions. A)Retailer B)Manufacturer C)Own label D)Wholesaler
Last Answer : B)Manufacturer
Description : Items that are purchased routinely, do not become part of the final physical product, and are treated like expense items rather than capital goods are called A)raw materials. B)major equipment. C)accessory equipment. D)component parts. E)process materials.
Last Answer : C)accessory equipment.
Description : The depth of a product mix is measured by the average number of A)convenience products as compared with the number of specialty products. B)different product lines offered by the company. ... products as compared with the number of convenience products. E)product features that the company offers.
Last Answer : C)different products offered in each product line.
Description : A group of closely related product items that are considered to be a unit because of marketing, technical, or end-use considerations is a product A)category. B)dimension. C)extension. D)line. E)mix.
Last Answer : D)line.
Description : Aggressive pricing is typical during the __________ stage of the product life cycle. A)decline B)growth C)introduction D)plateau E)stabilisation
Last Answer : B)growth
Description : The width of a product mix is measured by the number of product A)dimensions in the product line. B)features in each brand. C)items in the product line. D)lines a company offers.
Last Answer : B)features in each brand
Description : Hershey Foods Corp. offers a line of candy that includes Kit Kat, Mr. Goodbar, Krackel, Hershey's Kisses, New Trail, Reese's Peanut Butter Cups, Rolo, Twizzlers, and Nibs.This example best illustrates Hershey's product mix A)width. B)depth. C)length. D)volume.
Last Answer : B)depth.
Description : Lever Bros. markets a number of different brands of laundry detergents including Radion, Persil Power, Persil Colour and Surf. Each of these specific versions of laundry detergents can be described as: A)a product item B)a product line C)a core product D)a mix item
Last Answer : A)a product item
Description : If a retailer orders a quantity of merchandise to be delivered to his store in Dublin and is quoted a price that does not include transport costs, the retailer is paying a price called: A)F.O.B. destination. B)F.O.B. factory. C)geographic price. D)freight absorption price. E)base -point price.
Last Answer : B)F.O.B. factory.
Description : If Nordica offered a 25 percent discount to retailers that ordered ski boots in February for delivery in May, the retailer would have the option of taking advantage of which type of discount? A)Trade B)Cumulative C)Cash D)Quantity E)Seasonal
Last Answer : E)Seasonal
Description : Jack gets a shopping list from his wife. On the list are a potted plant, fresh salmon, motor oil, bread, milk, and a birthday cake. To make just one stop to save time, Jack should go to: A)a convenience store. B)an off-price retailer. C)a speciality store. D)a franchiser. E)a supermarket.
Last Answer : E)a supermarket.
Description : Location is extremely important to a retailer because: A)suppliers charge more to service stores in certain trading areas. B)a desirable location appeals to consumers' emotions and encourages them ... which the store must draw its customers. E)convenient location is an essential customer service.
Last Answer : D)location determines the trading area from which the store must draw its customers.
Description : 7) The marketing channel of producer to retailer to consumer is MOST likely to be used by producers of which of the following products? A)Chewing gum B)Tobacco C)Cars D)Hardware E)Cream crackers
Last Answer : C)Cars
Description : When Sally buys Vortex using a channel with only one intermediary, that intermediary is classified as a A)retailer. B)wholesaler. C)broker. D)functional middleman. E)producer.
Last Answer : A)retailer.
Description : Standard Cable cuts back advertising expenditures to minimum levels and reduces the number of channel members for its industrial cable product. These actions are indicative of a product in the __________ stage of its life cycle? A)introduction B)growth C)maturity D)decline
Last Answer : D)decline
Description : 16) Price strategies become more mixed during the __________ stage of the product life cycle: A)growth B)maturity C)decline D)introduction
Last Answer : B)maturity
Description : The marketers of Bic razor blades are using a strategy that includes large advertising expenditures and more price flexibility within the various types of blades offered. Based on this example, razor ... the __________ stage of the product life cycle. A)decline B)growth C)introduction D)maturity
Last Answer : D)maturity
Description : When Clorox introduced bleach in a no-drip bottle, the firm was taking action consistent with its product being in the __________ stage of product life cycle. A)introduction B)growth C)maturity D)decline
Last Answer : C)maturity
Description : Sales usually start to decline __________ of the product life cycle. A)at the beginning of the termination stage B)at the end of the growth stage C)at the beginning of the decline stage D)during the maturity stage
Last Answer : D)during the maturity stage
Description : Linda and George are caught up in the fitness craze and are looking for a health club to join. This purchase is likely to be affected by __________ involvement. A)low B)internal C)enduring D)evoked E)perceived
Last Answer : C)enduring
Description : Managing a product in the growth stage of its life cycle might include A)lowering prices after developmental costs have been recovered. B)raising promotion expenditures as a percentage of total ... intensive to selective product exposure. D)reducing the number of product models in the product line
Last Answer : A)lowering prices after developmental costs have been recovered.
Description : Which of the following pricing objectives sets prices to recover cash as quickly as possible? A)Market share B)Profit C)Cash flow D)Return on investment E)Product quality
Last Answer : C)Cash flow
Description : A retailer of Real Dry deodorant prices a can at £2.00; it cost the retailer £1.40. What is the, markup as a percentage of the selling price? A)3.0 percent B)30 percent C)70.0 percent D)20.0 percent
Last Answer : B)30 percent
Description : 15) A retailer of Brandy dog food prices at 75 pence a can of dog food. It cost the retailer 60 pence. What is the markup as a percentage of cost? A)8 percent B)25 percent C)20 percent D)12.5 percent
Last Answer : B)25 percent
Description : A retailer is an organisation that purchases products for the purpose of reselling them to A)other retail organisations . B)the government. C)ultimate consumers. D)wholesalers.
Last Answer : C)ultimate consumer
Description : The balance of power between retailer and supplier in Britain lies mainly with A)the retailer B)the supplier C)both equally
Last Answer : A)the retailer
Description : The retailer is usually in an excellent position to A)make the most profits in the channel. B)be the channel leader. C)gain feedback from consumers. D)co-ordinate the production strategy.
Last Answer : C)gain feedback from consumers.
Description : If a retailer needed help with store design and training sales personnel, it would most likely use the services of a A)full -service wholesaler. B)full -price wholesaler. C)rack jobber. D)cash -and -carry wholesaler.
Last Answer : A)full -service wholesaler
Description : If Sony designed its colour TVs to specifications developed by Dixons management because Sony believed that Dixons knew what today's consumers want, the retailer would have ________ power. A)reward B)expert C)referent D)legitimate
Last Answer : B)expert
Description : When working on a job placement for a local retailer, Joan Halverson was sent to the library to look up data on population forecasts for Scotland. The population information she found would be considered ------- data: A)primary B)secondary C)syndicated research D)exploratory
Last Answer : B)secondary
Description : ) Wal-Mart, a USA retailer, is currently expanding its stores into Canada and Mexico. This expansion is being facilitated by A)the European Union. B)the North American Free Trade Agreement. C)the Pacific Rim Unification Act. D)the Latin American Free Trade Association.
Last Answer : B)the North American Free Trade Agreement.
Description : By offering credit through its shops, Allied, the furniture and carpet retailer, is trying to get consumers to: A)decrease both disposable and discretionary income B)expand disposable income ... current buying power at the expense of future buying power D)expand both disposable income and wealth
Last Answer : C)expand current buying power at the expense of future buying power
Description : The system in which an industrial seller sets a price for a product and the customer pays that price is known as -------- pricing. A)bid B)negotiated C)administered D)fixed
Last Answer : C)administered
Description : When a retailer adds unrelated products and product lines to the existing product mix, this is termed 1. range expansion 2. mix scrambling 3. merchandise extension 4. scrambled merchandising 5. none of these
Last Answer : scrambled merchandising
Description : Giving retailer an incentive to sell your product/service is the responsibility of which marketing mix? A. Product B. Price C. Promotion D. Place
Last Answer : D. Place
Description : In testing her firm's new TV ads for Batman action figures, Beth discovers the ads make children think the action figures can actually fly. Beth now faces an ethical decision regarding which element of the marketing mix? A)Product B)Price C)Distribution D)Promotion E)Strategy
Last Answer : D)Promotion
Description : Which of the following approaches to the marketing mix in international markets is MOST consistent with globalisation? A)keep product and promotion the same B)adapt product only C)adapt promotion only D)adapt promotion and prive E)invent new products
Last Answer : A)keep product and promotion the same
Description : A marketer of industrial cleaning equipment is creating a marketing mix to satisfy potential customers. As a business to business marketer which of the following is LEAST likely to be ... -quality products C)Technical advice about the product D)Credit extension E)Extensive television advertising
Last Answer : E)Extensive television advertising
Description : When a toy manufacturer advertises a product on Saturday -morning television and tells children to ask for the product at their favourite toy shops, it is implementing a ________ policy in its promotion mix. A)differentiated B)penetration C)push D)pull E)concentrated
Last Answer : D)pull
Description : If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix. A)advertising. B)sales promotion. C)personal selling. D)publicity. E)public relations.
Last Answer : A)advertising.