When working on a job placement for a local retailer, Joan Halverson was sent to the library to look up data on population forecasts for Scotland. The population information she found would be considered ------- data: A)primary B)secondary C)syndicated research D)exploratory

When working on a job placement for a local retailer, Joan Halverson was sent to the  library to look up data on population forecasts for Scotland. The population information  she found would be considered ------- data:
A)primary
B)secondary
C)syndicated research
D)exploratory
by

1 Answer

Answer :

B)secondary
by

Related questions

When more information is needed about the problem and the tentative hypothesis needs to be made more specific, marketers usually conduct ---------- research: A)descriptive studies B)casual investigations C)exploratory studies D)statistical studies E)syndicated research

Description : When more information is needed about the problem and the tentative hypothesis needs to be made more specific, marketers usually conduct ---------- research: A)descriptive studies B)casual investigations C)exploratory studies D)statistical studies E)syndicated research

Last Answer : C)exploratory studies

Data compiled inside or outside the organisation for some purpose other than the current research investigation are termed ______ data: A)organisational B)primary C)secondary D)exploratory E)descriptive

Description : Data compiled inside or outside the organisation for some purpose other than the current research investigation are termed ______ data: A)organisational B)primary C)secondary D)exploratory E)descriptive

Last Answer : C)secondary

Select the FALSE statement: A)Primary data are observed and recorded directly from respondents B)An example of secondary data is a syndicated report on consumer purchasing C)The nature and type of the hypothesis to be tested determines which general data- gathering approach to use D)Secondary data are not readily available to most organisations

Description : Select the FALSE statement: A)Primary data are observed and recorded directly from respondents B)An example of secondary data is a syndicated report on consumer purchasing C)The nature and ... data- gathering approach to use D)Secondary data are not readily available to most organisations

Last Answer : D)Secondary data are not readily available to most organisations

If Heinz tests the effect of package labelling on ketchup purchases in an environment where advertising, couponing, shelf position, and pricing are controlled, Heinz is using: A)experimentation B)secondary data C)exploratory research D)survey research E)dependent research

Description : If Heinz tests the effect of package labelling on ketchup purchases in an environment where advertising, couponing, shelf position, and pricing are controlled, Heinz is using: A)experimentation B)secondary data C)exploratory research D)survey research E)dependent research

Last Answer : A)experimentation

When more information is needed about the problem and the tentative hypothesis needs to be made3 more specific, marketers usually conduct ____research : 1. descriptive studies 2. casual investigations 3. exploratory studies 4. statistical studies 5. syndicated research

Description : When more information is needed about the problem and the tentative hypothesis needs to be made3 more specific, marketers usually conduct ____research : 1. descriptive studies 2. casual investigations 3. exploratory studies 4. statistical studies 5. syndicated research

Last Answer : exploratory studies

If Wimpey seeks information about trends in housing starts around the country and uses Department of Environment reports to get this information, it is using _______data. A)casual B)exploratory C)primary D)secondary

Description : If Wimpey seeks information about trends in housing starts around the country and uses Department of Environment reports to get this information, it is using _______data. A)casual B)exploratory C)primary D)secondary

Last Answer : D)secondary

Baxters purchases information regarding soup sales from a firm that tracks the information for a fee, it is using: A)syndicated data services B)primary data generation C)field experiments D)laboratory experiments

Description : Baxters purchases information regarding soup sales from a firm that tracks the information for a fee, it is using: A)syndicated data services B)primary data generation C)field experiments D)laboratory experiments

Last Answer : A)syndicated data services

Data compiled inside or outside the organization for some purpose other than the current research investigation are termed __________ data : 1. organizational 2. primary 3. secondary 4. exploratory 5. descriptive

Description : Data compiled inside or outside the organization for some purpose other than the current research investigation are termed __________ data : 1. organizational 2. primary 3. secondary 4. exploratory 5. descriptive

Last Answer : secondary

Greg Beck of Quality Market Research tells placement student John to go out and select for personal interview ten men and ten women. Greg is using __________sampling for this phase of the research: A)random B)stratified C)quota D)area

Description : Greg Beck of Quality Market Research tells placement student John to go out and select for personal interview ten men and ten women. Greg is using __________sampling for this phase of the research: A)random B)stratified C)quota D)area

Last Answer : C)quota

n the previous three years, four studies have been conducted on the characteristics of Tyrone Brick's clients. As the firm seeks to put together a report showing trends in this area, it has a hard time locating the information contained in these study reports. This firm seems to need: A)a marketing research manager B)a marketing databank C)survey research D)primary data

Description : n the previous three years, four studies have been conducted on the characteristics of Tyrone Brick's clients. As the firm seeks to put together a report showing trends in this area, it has a ... to need: A)a marketing research manager B)a marketing databank C)survey research D)primary data

Last Answer : B)a marketing databank

Company sales forecasts are least likely to be based on A)executive judgment. B)customer surveys or sales -force surveys. C)time series analysis. D)market tests. E)single -variable or multivariable segmentation.

Description : Company sales forecasts are least likely to be based on A)executive judgment. B)customer surveys or sales -force surveys. C)time series analysis. D)market tests. E)single -variable or multivariable segmentation.

Last Answer : E)single -variable or multivariable segmentation.

Suppose marketers at Lever Brothers are trying to determine whether the use of money off coupons for detergent was the reason for a sales increase in a particular store. The type of study conducted to answer this question would be: A)exploratory B)descriptive C)casual D)qualitative

Description : Suppose marketers at Lever Brothers are trying to determine whether the use of money off coupons for detergent was the reason for a sales increase in a particular store. The type of study conducted to answer this question would be: A)exploratory B)descriptive C)casual D)qualitative

Last Answer : C)casual

Marks and Spencer wants to learn about consumer attitudes toward mail order purchases and conducts a study to acquire this information, this study would best be classified as collecting _________data. A)casual B)experimental C)primary D)secondary

Description : Marks and Spencer wants to learn about consumer attitudes toward mail order purchases and conducts a study to acquire this information, this study would best be classified as collecting _________data. A)casual B)experimental C)primary D)secondary

Last Answer : C)primary

Joan recently changed employers within the same industry. At her old company, employees routinely took home company pens, pencils, and note pads, and they frequently made personal long -distance calls on company phones. Joan observes that employees do not engage in such practices at her new company. What Joan sees could best be described as a difference in A)significant others. B)profit objectives. C)corporate culture. D)legal climate. E)corporate goals.

Description : Joan recently changed employers within the same industry. At her old company, employees routinely took home company pens, pencils, and note pads, and they frequently made personal long -distance ... A)significant others. B)profit objectives. C)corporate culture. D)legal climate. E)corporate goals

Last Answer : D)legal climate

A primary advantage of the concentration targeting strategy is that: A)it requires less market research and information B)it requires less intensive analysis of customers needs C)it maintains the firm's flexibility in moving into other market segments D)it permits development of a special marketing mix for a single market segment

Description : A primary advantage of the concentration targeting strategy is that: A)it requires less market research and information B)it requires less intensive analysis of customers needs C)it maintains the ... market segments D)it permits development of a special marketing mix for a single market segment

Last Answer : D)it permits development of a special marketing mix for a single market segment

A retailer of Real Dry deodorant prices a can at £2.00; it cost the retailer £1.40. What is the, markup as a percentage of the selling price? A)3.0 percent B)30 percent C)70.0 percent D)20.0 percent

Description : A retailer of Real Dry deodorant prices a can at £2.00; it cost the retailer £1.40. What is the, markup as a percentage of the selling price? A)3.0 percent B)30 percent C)70.0 percent D)20.0 percent

Last Answer : B)30 percent

15) A retailer of ****** dog food prices at 75 pence a can of dog food. It cost the retailer 60 pence. What is the markup as a percentage of cost? A)8 percent B)25 percent C)20 percent D)12.5 percent

Description : 15) A retailer of Brandy dog food prices at 75 pence a can of dog food. It cost the retailer 60 pence. What is the markup as a percentage of cost? A)8 percent B)25 percent C)20 percent D)12.5 percent

Last Answer : B)25 percent

If a retailer orders a quantity of merchandise to be delivered to his store in Dublin and is quoted a price that does not include transport costs, the retailer is paying a price called: A)F.O.B. destination. B)F.O.B. factory. C)geographic price. D)freight absorption price. E)base -point price.

Description : If a retailer orders a quantity of merchandise to be delivered to his store in Dublin and is quoted a price that does not include transport costs, the retailer is paying a price called: A)F.O.B. destination. B)F.O.B. factory. C)geographic price. D)freight absorption price. E)base -point price.

Last Answer : B)F.O.B. factory.

If Nordica offered a 25 percent discount to retailers that ordered ski boots in February for delivery in May, the retailer would have the option of taking advantage of which type of discount? A)Trade B)Cumulative C)Cash D)Quantity E)Seasonal

Description : If Nordica offered a 25 percent discount to retailers that ordered ski boots in February for delivery in May, the retailer would have the option of taking advantage of which type of discount? A)Trade B)Cumulative C)Cash D)Quantity E)Seasonal

Last Answer : E)Seasonal

A __________ is a gift to a retailer who purchases a specified quantity of merchandise. A)dealer loader B)premium C)dealer listing D)merchandise allowance E)count and recount

Description : A __________ is a gift to a retailer who purchases a specified quantity of merchandise. A)dealer loader B)premium C)dealer listing D)merchandise allowance E)count and recount

Last Answer : A)dealer loader

Jack gets a shopping list from his wife. On the list are a potted plant, fresh salmon, motor oil, bread, milk, and a birthday cake. To make just one stop to save time, Jack should go to: A)a convenience store. B)an off-price retailer. C)a speciality store. D)a franchiser. E)a supermarket.

Description : Jack gets a shopping list from his wife. On the list are a potted plant, fresh salmon, motor oil, bread, milk, and a birthday cake. To make just one stop to save time, Jack should go to: A)a convenience store. B)an off-price retailer. C)a speciality store. D)a franchiser. E)a supermarket.

Last Answer : E)a supermarket.

A retailer is an organisation that purchases products for the purpose of reselling them to A)other retail organisations . B)the government. C)ultimate consumers. D)wholesalers.

Description : A retailer is an organisation that purchases products for the purpose of reselling them to A)other retail organisations . B)the government. C)ultimate consumers. D)wholesalers.

Last Answer : C)ultimate consumer

When a retailer adds unrelated products and product lines to the existing product mix this is termed A)range expansion B)mix scrambling C)merchandise extension D)scrambled merchandising

Description : When a retailer adds unrelated products and product lines to the existing product mix this is termed A)range expansion B)mix scrambling C)merchandise extension D)scrambled merchandising

Last Answer : D)scrambled merchandising

The balance of power between retailer and supplier in Britain lies mainly with A)the retailer B)the supplier C)both equally

Description : The balance of power between retailer and supplier in Britain lies mainly with A)the retailer B)the supplier C)both equally

Last Answer : A)the retailer

The strategy of identifying an attractive market segment and serving it in a way that differentiates the retailer from others in consumers' minds is termed: A)product positioning B)niche retailing C)retail positioning D)merchandise policy

Description : The strategy of identifying an attractive market segment and serving it in a way that differentiates the retailer from others in consumers' minds is termed: A)product positioning B)niche retailing C)retail positioning D)merchandise policy

Last Answer : C)retail positioning

Location is extremely important to a retailer because: A)suppliers charge more to service stores in certain trading areas. B)a desirable location appeals to consumers' emotions and encourages them to buy. C)location is the major determinant of store image. D)location determines the trading area from which the store must draw its customers. E)convenient location is an essential customer service.

Description : Location is extremely important to a retailer because: A)suppliers charge more to service stores in certain trading areas. B)a desirable location appeals to consumers' emotions and encourages them ... which the store must draw its customers. E)convenient location is an essential customer service.

Last Answer : D)location determines the trading area from which the store must draw its customers.

The retailer is usually in an excellent position to A)make the most profits in the channel. B)be the channel leader. C)gain feedback from consumers. D)co -ordinate the production strategy.

Description : The retailer is usually in an excellent position to A)make the most profits in the channel. B)be the channel leader. C)gain feedback from consumers. D)co-ordinate the production strategy.

Last Answer : C)gain feedback from consumers.

If a retailer needed help with store design and training sales personnel, it would most likely use the services of a A)full -service wholesaler. B)full -price wholesaler. C)rack jobber. D)cash -and -carry wholesaler.

Description : If a retailer needed help with store design and training sales personnel, it would most likely use the services of a A)full -service wholesaler. B)full -price wholesaler. C)rack jobber. D)cash -and -carry wholesaler.

Last Answer : A)full -service wholesaler

From a retailer's point of view, the MOST basic advantage of using a wholesaler is that the wholesaler A)extends credit to the retailer. B)provides storage facilities to the retailer. C)can perform physical distribution activities more efficiently than the retailer. D)takes ownership of goods for the retailer.

Description : From a retailer's point of view, the MOST basic advantage of using a wholesaler is that the wholesaler A)extends credit to the retailer. B)provides storage facilities to the retailer ... physical distribution activities more efficiently than the retailer. D)takes ownership of goods for the retailer.

Last Answer : C)can perform physical distribution activities more efficiently than the retailer.

If Sony designed its colour TVs to specifications developed by Dixons management because Sony believed that Dixons knew what today's consumers want, the retailer would have ________ power. A)reward B)expert C)referent D)legitimate

Description : If Sony designed its colour TVs to specifications developed by Dixons management because Sony believed that Dixons knew what today's consumers want, the retailer would have ________ power. A)reward B)expert C)referent D)legitimate

Last Answer : B)expert

7) The marketing channel of producer to retailer to consumer is MOST likely to be used by producers of which of the following products? A)Chewing gum B)Tobacco C)Cars D)Hardware E)Cream crackers

Description : 7) The marketing channel of producer to retailer to consumer is MOST likely to be used by producers of which of the following products? A)Chewing gum B)Tobacco C)Cars D)Hardware E)Cream crackers

Last Answer : C)Cars

When Sally buys Vortex using a channel with only one intermediary, that intermediary is classified as a A)retailer. B)wholesaler. C)broker. D)functional middleman. E)producer.

Description : When Sally buys Vortex using a channel with only one intermediary, that intermediary is classified as a A)retailer. B)wholesaler. C)broker. D)functional middleman. E)producer.

Last Answer : A)retailer.

__________ brands usually require a producer to become involved in distribution, promotion, and pricing decisions. A)Retailer B)Manufacturer C)Own label D)Wholesaler

Description : __________ brands usually require a producer to become involved in distribution, promotion, and pricing decisions. A)Retailer B)Manufacturer C)Own label D)Wholesaler

Last Answer : B)Manufacturer

Wilson's K-28 and Staff golf club sets would be parts of the golf product __________ for a sporting goods retailer. A)menu B)mix C)line D)life cycle E)ensemble

Description : Wilson's K-28 and Staff golf club sets would be parts of the golf product __________ for a sporting goods retailer. A)menu B)mix C)line D)life cycle E)ensemble

Last Answer : C)line

) Wal-Mart, a USA retailer, is currently expanding its stores into Canada and Mexico. This expansion is being facilitated by A)the European Union. B)the North American Free Trade Agreement. C)the Pacific Rim Unification Act. D)the Latin American Free Trade Association.

Description : ) Wal-Mart, a USA retailer, is currently expanding its stores into Canada and Mexico. This expansion is being facilitated by A)the European Union. B)the North American Free Trade Agreement. C)the Pacific Rim Unification Act. D)the Latin American Free Trade Association.

Last Answer : B)the North American Free Trade Agreement.

By offering credit through its shops, Allied, the furniture and carpet retailer, is trying to get consumers to: A)decrease both disposable and discretionary income B)expand disposable income at the expense of discretionary income C)expand current buying power at the expense of future buying power D)expand both disposable income and wealth

Description : By offering credit through its shops, Allied, the furniture and carpet retailer, is trying to get consumers to: A)decrease both disposable and discretionary income B)expand disposable income ... current buying power at the expense of future buying power D)expand both disposable income and wealth

Last Answer : C)expand current buying power at the expense of future buying power

Qualitative research is often exploratory and has all of the following characteristics except: a. It is typically used when a great deal is already known about the topic of interest b. It relies on the collection of non-numerical data such as words and pictures c. It is used to generate hypotheses and develop theory about phenomena in the world d. It uses the inductive scientific method

Description : Qualitative research is often exploratory and has all of the following characteristics except: a. It is typically used when a great deal is already known about the topic of interest b. It ... hypotheses and develop theory about phenomena in the world d. It uses the inductive scientific method

Last Answer : a. It is typically used when a great deal is already known about the topic of interest

Which of the following best describes quantitative research? a. the collection of non-numerical data b. an attempt to confirm the researcher’s hypotheses c. research that is exploratory d. research that attempts to generate a new theory

Description : Which of the following best describes quantitative research? a. the collection of non-numerical data b. an attempt to confirm the researcher’s hypotheses c. research that is exploratory d. research that attempts to generate a new theory

Last Answer : b. an attempt to confirm the researcher’s hypotheses

B) CaixaBank Explanation: As per the agreement, they will expand banks‘ guarantee transaction businesses by jointly providing credit to Indian-Spanish joint ventures and Indian local enterprises The banks will collaborate in areas of mutual interest such as syndicated loan business, guarantee transactions, trade finance and export credit agency finance, infrastructure finance and networking services, among others.

Description : B) CaixaBank Explanation: As per the agreement, they will expand banks guarantee transaction businesses by jointly providing credit to Indian-Spanish joint ventures and Indian local ... finance and export credit agency finance, infrastructure finance and networking services, among others.

Last Answer : Recently an Indian bank launched next generation features on its app „iMobile‟ which will enable customers to instantly pay taxes and book railway tickets within the app. Name the bank. A) Federal Bank B) Punjab National Bank C) Kotak Mahindra Bank D) ICICI Bank E) Bandhan Bank

In examining her firm's recently completed market attractiveness - business position model, Jenna Cook finds that the firm's sport sunglasses unit is high on both dimensions. Which one of the following strategies would this placement dictate? A)Invest B)Harvest C)Divest D)Maintain

Description : In examining her firm's recently completed market attractiveness - business position model, Jenna Cook finds that the firm's sport sunglasses unit is high on both dimensions. Which one of the following strategies would this placement dictate? A)Invest B)Harvest C)Divest D)Maintain

Last Answer : A)Invest

The major functions of SHS Wholesale include all of the following EXCEPT A)selling to the final consumer. B)warehousing, shipping, and product handling. C)financing and budgeting. D)marketing research and information systems. E)inventory control and data processing.

Description : The major functions of SHS Wholesale include all of the following EXCEPT A)selling to the final consumer. B)warehousing, shipping, and product handling. C)financing and budgeting. D)marketing research and information systems. E)inventory control and data processing.

Last Answer : A)selling to the final consumer.

Bart's Appliance Centre owner Ron Bart has access to a great deal of information generated both inside and outside the firm but much of this information is presently going to waste. Apparently Bart needs to develop a: A)marketing research focus B)marketing knowledge bank C)marketing information system D)data-gathering system

Description : Bart's Appliance Centre owner Ron Bart has access to a great deal of information generated both inside and outside the firm but much of this information is presently going to waste ... A)marketing research focus B)marketing knowledge bank C)marketing information system D)data-gathering system

Last Answer : C)marketing information system

Children with muscular dystrophy who receive treatments developed through research programs funded by MDA would represent __________ for this charitable organisation. A)target publics B)target population C)general publics D)focus groups E)client publics

Description : Children with muscular dystrophy who receive treatments developed through research programs funded by MDA would represent __________ for this charitable organisation. A)target publics B)target population C)general publics D)focus groups E)client publics

Last Answer : E)client publics

Wessex Motors needs to assess the company's image relative to a new competitor. The time schedule is flexible, the research budget is very limited and a low response rate will not be a major problem. Wessex Motors will probably use _____ survey. A)mail B)telephone C)random D)personal interview E)population

Description : Wessex Motors needs to assess the company's image relative to a new competitor. The time schedule is flexible, the research budget is very limited and a low response rate will not be a major ... will probably use _____ survey. A)mail B)telephone C)random D)personal interview E)population

Last Answer : A)mail

The University Book Shop selects 200 of its more than 8,000 customers to participate in a study on service quality in the shop. The Book Shop has established a ________ for use in its research: A)population B)field setting C)dependent grouping D)sample E)experiment

Description : The University Book Shop selects 200 of its more than 8,000 customers to participate in a study on service quality in the shop. The Book Shop has established a ________ for use in its research: A)population B)field setting C)dependent grouping D)sample E)experiment

Last Answer : D)sample

How accurate are your local weather forecasts?

Description : How accurate are your local weather forecasts?

Last Answer : The temperature they predict is usually around 5–7 degrees off. And the precipitation forecasts are left so vague that they can mean anything (“50% chance of showers”).

Competition -oriented pricing is: A)used when costs and revenues are considered secondary to competitors' prices. B)not useful as a method of increasing or maintaining market share. C)of little use if the competing products are homogenous. D)most often used when competing products are heterogeneous.

Description : Competition-oriented pricing is: A)used when costs and revenues are considered secondary to competitors' prices. B)not useful as a method of increasing or maintaining market share. C)of little use if the competing products are homogenous. D)most often used when competing products are heterogeneous.

Last Answer : A)used when costs and revenues are considered secondary to competitors' prices.

The spray bottle for Windowlene glass cleaner could be considered a secondary-use package because A)its shape is ideal for multiple-unit packaging. B)glass cleaner works on chrome as well as glass. C)customers can reuse it for other purposes.

Description : The spray bottle for Windowlene glass cleaner could be considered a secondary-use package because A)its shape is ideal for multiple-unit packaging. B)glass cleaner works on chrome as well as glass. C)customers can reuse it for other purposes.

Last Answer : C)customers can reuse it for other purposes.

Pat Robertson is running for Parliament in the General Election. She needs to know the intended choices of the voters and will undertake a survey. All the voters on the Electoral Register in her constituency would be the study's: A)sample B)dependent variable C)population D)independent variable

Description : Pat Robertson is running for Parliament in the General Election. She needs to know the intended choices of the voters and will undertake a survey. All the voters on the Electoral Register in her ... would be the study's: A)sample B)dependent variable C)population D)independent variable

Last Answer : C)population

When Trump's term ends (2020 or sooner), it is likely that there will be a Presidential Library to hold Trump's official papers. Where would this be? NYC? Palm Beach? Scotland?

Description : When Trump's term ends (2020 or sooner), it is likely that there will be a Presidential Library to hold Trump's official papers. Where would this be? NYC? Palm Beach? Scotland?

Last Answer : answer:There will be an archived Twitter feed. That will be all. (Trump doesn’t know how to read, so it’s not like he will have a lot of papers.)