15) A retailer of ****** dog food prices at 75 pence a can of dog food. It cost the retailer 60 pence. What is the markup as a percentage of cost? A)8 percent B)25 percent C)20 percent D)12.5 percent

15) A retailer of ****** dog food prices at 75 pence a can of dog food. It cost the retailer 60
pence. What is the markup as a percentage of cost?
A)8 percent
B)25 percent
C)20 percent
D)12.5 percent
by

1 Answer

Answer :

B)25 percent
by

Related questions

A retailer of Real Dry deodorant prices a can at £2.00; it cost the retailer £1.40. What is the, markup as a percentage of the selling price? A)3.0 percent B)30 percent C)70.0 percent D)20.0 percent

Description : A retailer of Real Dry deodorant prices a can at £2.00; it cost the retailer £1.40. What is the, markup as a percentage of the selling price? A)3.0 percent B)30 percent C)70.0 percent D)20.0 percent

Last Answer : B)30 percent

If Nordica offered a 25 percent discount to retailers that ordered ski boots in February for delivery in May, the retailer would have the option of taking advantage of which type of discount? A)Trade B)Cumulative C)Cash D)Quantity E)Seasonal

Description : If Nordica offered a 25 percent discount to retailers that ordered ski boots in February for delivery in May, the retailer would have the option of taking advantage of which type of discount? A)Trade B)Cumulative C)Cash D)Quantity E)Seasonal

Last Answer : E)Seasonal

Delta Airlines prices its tickets so that it is less expensive to travel on weekends than during the week when there is heavy business travel. This illustrates ________ pricing. A)seasonal B)demand -oriented C)competitive D)markup

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Last Answer : B)demand-oriented

The expansion of the definition of marketing to include nonbusiness activities adds which one of these examples to the field of marketing? VU Cafeteria A)Proctor and Gamble selling toothpaste. B)St. Pauls Church attracting new members. C)PepsiCo selling soft drinks. D)Lever's donating 25 pence to a charity with every pack purchased.

Description : The expansion of the definition of marketing to include nonbusiness activities adds which one of these examples to the field of marketing? VU Cafeteria A)Proctor and Gamble selling toothpaste. B)St. ... selling soft drinks. D)Lever's donating 25 pence to a charity with every pack purchased.

Last Answer : C)PepsiCo selling soft drinks.

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Last Answer : D)Cost-plus pricing

20) If Burger King was to offer Whoppers at 99 pence to increase sales, it is altering the ______ element of the marketing mix. A)promotion B)price C)product D)place E)people

Description : 20) If Burger King was to offer Whoppers at 99 pence to increase sales, it is altering the ______ element of the marketing mix. A)promotion B)price C)product D)place E)people

Last Answer : B)price

A sample of natural gas containing 80% methane (CH4 ) and rest nitrogen (N2 ) is burnt with 20% excess air. With 80% of the combustibles producing CO2 and the remainder going to CO, the Orsat analysis in volume percent is (A) CO2 : 6.26, CO : 1.56, O2 : 3.91, H2O :15.66, N2 : 72.60 (B) CO2 : 7.42, CO : 1.86, O2 : 4.64, N2 :86.02 (C) CO2 : 6.39, CO : 1.60, O2 : 3.99, H2O:25.96, N2 :72.06 (D) CO2 : 7.60, CO : 1.90, O2 : 4.75, N2 : 85.74

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Last Answer : (B) CO2 : 7.42, CO : 1.86, O2 : 4.64, N2 :86.02

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Last Answer : A)Markup pricing

Which of the following statements about markup pricing is correct? A)The use of similar markups reduces price competition. B)Markup pricing is inconvenient to use. C)Markup pricing results in a high price when demand is high and a low price when demand is low. D)Using markups makes pricing a time -consuming, difficult process.

Description : Which of the following statements about markup pricing is correct? A)The use of similar markups reduces price competition. B)Markup pricing is inconvenient to use. C)Markup pricing results in a high ... low price when demand is low. D)Using markups makes pricing a time-consuming, difficult process.

Last Answer : A)The use of similar markups reduces price competition.

In the long run, M&M Mars must view __________ as the floor below which its chocolate bars cannot be priced. A)a 10 percent return on investment B)product development costs C)costs D)advertising expenditures E)Nestle's prices

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Last Answer : C)costs

In India, which one of the following should be considered the right combination of the age in days and live body weight in kg for a lamb for its weaning ? (A) 20 days to 30 days and 6 kg to 7 kg (B) 45 days to 60 days and 8 kg to 10 kg (C) 105 days to 120 days and 18 kg to 21 kg (D) 75 days to 90 days and 12 kg to 15 kg (E) 55 days to 70 days and 9 kg to 11 kg

Description : In India, which one of the following should be considered the right combination of the age in days and live body weight in kg for a lamb for its weaning ? (A) 20 days to 30 days and 6 kg to 7 kg (B) 45 days to 60 ... (D) 75 days to 90 days and 12 kg to 15 kg (E) 55 days to 70 days and 9 kg to 11 kg

Last Answer : (C) 105 days to 120 days and 18 kg to 21 kg

When marketers at The Honey Company tried to determine demand for their product, they found that at 50 pence, consumers wanted 2,000 jars; at £1.00, they wanted 6,000 jars; and at £1.50 they wanted 4,000 jars. What can the company conclude? A)Honey has a normal demand curve. B)It has an elastic product. C)It has an inelastic product. D)Honey is a prestige good.

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Last Answer : D)Honey is a prestige good.

Tom goes to a vending machine, deposits 50 pence, and receives a Cola. Which one of the following aspects of the definition of marketing is focused on here? A)Production concept. B)Satisfaction of organisational goals. C)Product pricing and distribution. D)Exchange.

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Last Answer : D)Exchange.

All elements of the marketing mix are influenced by physical distribution functions. For this reason, it is important for marketers to remember that A)physical distribution decisions must be made prior to any other marketing strategy consideration. B)physical distribution costs often rise as customer service requirements decrease. C)over 75 percent of all marketing costs are associated with physical distribution expenditures. D)no single distribution system is ideal for all situations and target markets.

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Last Answer : D)no single distribution system is ideal for all situations and target markets.

Managing a product in the growth stage of its life cycle might include A)lowering prices after developmental costs have been recovered. B)raising promotion expenditures as a percentage of total sales as sales increase. C)moving from intensive to selective product exposure. D)reducing the number of product models in the product line

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Last Answer : A)lowering prices after developmental costs have been recovered.

If a retailer orders a quantity of merchandise to be delivered to his store in Dublin and is quoted a price that does not include transport costs, the retailer is paying a price called: A)F.O.B. destination. B)F.O.B. factory. C)geographic price. D)freight absorption price. E)base -point price.

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Last Answer : A)dealer loader

Jack gets a shopping list from his wife. On the list are a potted plant, fresh salmon, motor oil, bread, milk, and a birthday cake. To make just one stop to save time, Jack should go to: A)a convenience store. B)an off-price retailer. C)a speciality store. D)a franchiser. E)a supermarket.

Description : Jack gets a shopping list from his wife. On the list are a potted plant, fresh salmon, motor oil, bread, milk, and a birthday cake. To make just one stop to save time, Jack should go to: A)a convenience store. B)an off-price retailer. C)a speciality store. D)a franchiser. E)a supermarket.

Last Answer : E)a supermarket.

A retailer is an organisation that purchases products for the purpose of reselling them to A)other retail organisations . B)the government. C)ultimate consumers. D)wholesalers.

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Last Answer : C)ultimate consumer

When a retailer adds unrelated products and product lines to the existing product mix this is termed A)range expansion B)mix scrambling C)merchandise extension D)scrambled merchandising

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Last Answer : A)the retailer

The strategy of identifying an attractive market segment and serving it in a way that differentiates the retailer from others in consumers' minds is termed: A)product positioning B)niche retailing C)retail positioning D)merchandise policy

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Last Answer : C)retail positioning

Location is extremely important to a retailer because: A)suppliers charge more to service stores in certain trading areas. B)a desirable location appeals to consumers' emotions and encourages them to buy. C)location is the major determinant of store image. D)location determines the trading area from which the store must draw its customers. E)convenient location is an essential customer service.

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Last Answer : D)location determines the trading area from which the store must draw its customers.

The retailer is usually in an excellent position to A)make the most profits in the channel. B)be the channel leader. C)gain feedback from consumers. D)co -ordinate the production strategy.

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Last Answer : C)gain feedback from consumers.

If a retailer needed help with store design and training sales personnel, it would most likely use the services of a A)full -service wholesaler. B)full -price wholesaler. C)rack jobber. D)cash -and -carry wholesaler.

Description : If a retailer needed help with store design and training sales personnel, it would most likely use the services of a A)full -service wholesaler. B)full -price wholesaler. C)rack jobber. D)cash -and -carry wholesaler.

Last Answer : A)full -service wholesaler

From a retailer's point of view, the MOST basic advantage of using a wholesaler is that the wholesaler A)extends credit to the retailer. B)provides storage facilities to the retailer. C)can perform physical distribution activities more efficiently than the retailer. D)takes ownership of goods for the retailer.

Description : From a retailer's point of view, the MOST basic advantage of using a wholesaler is that the wholesaler A)extends credit to the retailer. B)provides storage facilities to the retailer ... physical distribution activities more efficiently than the retailer. D)takes ownership of goods for the retailer.

Last Answer : C)can perform physical distribution activities more efficiently than the retailer.

If Sony designed its colour TVs to specifications developed by Dixons management because Sony believed that Dixons knew what today's consumers want, the retailer would have ________ power. A)reward B)expert C)referent D)legitimate

Description : If Sony designed its colour TVs to specifications developed by Dixons management because Sony believed that Dixons knew what today's consumers want, the retailer would have ________ power. A)reward B)expert C)referent D)legitimate

Last Answer : B)expert

7) The marketing channel of producer to retailer to consumer is MOST likely to be used by producers of which of the following products? A)Chewing gum B)Tobacco C)Cars D)Hardware E)Cream crackers

Description : 7) The marketing channel of producer to retailer to consumer is MOST likely to be used by producers of which of the following products? A)Chewing gum B)Tobacco C)Cars D)Hardware E)Cream crackers

Last Answer : C)Cars

When Sally buys Vortex using a channel with only one intermediary, that intermediary is classified as a A)retailer. B)wholesaler. C)broker. D)functional middleman. E)producer.

Description : When Sally buys Vortex using a channel with only one intermediary, that intermediary is classified as a A)retailer. B)wholesaler. C)broker. D)functional middleman. E)producer.

Last Answer : A)retailer.

__________ brands usually require a producer to become involved in distribution, promotion, and pricing decisions. A)Retailer B)Manufacturer C)Own label D)Wholesaler

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Last Answer : B)Manufacturer

Wilson's K-28 and Staff golf club sets would be parts of the golf product __________ for a sporting goods retailer. A)menu B)mix C)line D)life cycle E)ensemble

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Last Answer : C)line

When working on a job placement for a local retailer, Joan Halverson was sent to the library to look up data on population forecasts for Scotland. The population information she found would be considered ------- data: A)primary B)secondary C)syndicated research D)exploratory

Description : When working on a job placement for a local retailer, Joan Halverson was sent to the library to look up data on population forecasts for Scotland. The population information she found would be considered ------- data: A)primary B)secondary C)syndicated research D)exploratory

Last Answer : B)secondary

) Wal-Mart, a USA retailer, is currently expanding its stores into Canada and Mexico. This expansion is being facilitated by A)the European Union. B)the North American Free Trade Agreement. C)the Pacific Rim Unification Act. D)the Latin American Free Trade Association.

Description : ) Wal-Mart, a USA retailer, is currently expanding its stores into Canada and Mexico. This expansion is being facilitated by A)the European Union. B)the North American Free Trade Agreement. C)the Pacific Rim Unification Act. D)the Latin American Free Trade Association.

Last Answer : B)the North American Free Trade Agreement.

By offering credit through its shops, Allied, the furniture and carpet retailer, is trying to get consumers to: A)decrease both disposable and discretionary income B)expand disposable income at the expense of discretionary income C)expand current buying power at the expense of future buying power D)expand both disposable income and wealth

Description : By offering credit through its shops, Allied, the furniture and carpet retailer, is trying to get consumers to: A)decrease both disposable and discretionary income B)expand disposable income ... current buying power at the expense of future buying power D)expand both disposable income and wealth

Last Answer : C)expand current buying power at the expense of future buying power

Purchased cost of equipments for a chemical process plant ranges from __________ percent of the fixed capital investment. (A) 10 to 20 (B) 20 to 40 (C) 45 to 60 (D) 65 to 75

Description : Purchased cost of equipments for a chemical process plant ranges from __________ percent of the fixed capital investment. (A) 10 to 20 (B) 20 to 40 (C) 45 to 60 (D) 65 to 75

Last Answer : (B) 20 to 40

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Description : What is the typical gain of a rhombic antenna? A. Between 15 to 60 B. Between 20 to 90 C. Between 50 to 75 D. Between 10 to 25

Last Answer : A. Between 15 to 60

Adam's Pool Service charges £50 for swimming pool cleaning performed prior to May 15 and £75 for jobs performed after that date. This pricing structure provides the benefits to Adam's of: A)price leaders. B)smoothing demand fluctuations. C)increasing service tangibility. D)tying prices to service costs.

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Last Answer : B)smoothing demand fluctuations.

15) Adam's Pool Service charges £50 for swimming pool cleaning performed prior to May 15 and £75 for jobs performed after that date. This pricing structure provides the benefits to Adam's of: A)price leaders. B)smoothing demand fluctuations. C)increasing service tangibility. D)tying prices to service costs.

Description : 15) Adam's Pool Service charges £50 for swimming pool cleaning performed prior to May 15 and £75 for jobs performed after that date. This pricing structure provides the benefits to Adam's ... leaders. B)smoothing demand fluctuations. C)increasing service tangibility. D)tying prices to service costs.

Last Answer : B)smoothing demand fluctuations.

What percent of a day in 12 hours? a) 25 b) 60 c) 45 d) 20 e) 50

Description : What percent of a day in 12 hours? a) 25 b) 60 c) 45 d) 20 e) 50

Last Answer : Answer: E  Total hours in a day = 24 Required percent = 12/24 ×100  = 50%

High relative humidity decreases the evaporative process and as the temperature is increased, the relative humidity decreases. The comfort range for human body is the ambient temperature of 22 to 27°C with relative humidity ranging from __________ percent. (A) 5 to 10 (B) 15 to 25 (C) 45 to 50 (D) 75 to 80

Description : High relative humidity decreases the evaporative process and as the temperature is increased, the relative humidity decreases. The comfort range for human body is the ambient temperature of 22 to 27°C with relative humidity ranging from __________ ... to 10 (B) 15 to 25 (C) 45 to 50 (D) 75 to 80

Last Answer : (C) 45 to 50

A product is a price leader when: A)it is sold at the highest possible price. B)an increase in price leads to increased revenue C)it sometimes is sold at less than cost in the hope that sales of other products will increase. D)its price leads the industry and competitors follow with similar prices.

Description : A product is a price leader when: A)it is sold at the highest possible price. B)an increase in price leads to increased revenue C)it sometimes is sold at less than cost in the hope that sales of other products will increase. D)its price leads the industry and competitors follow with similar prices.

Last Answer : C)it sometimes is sold at less than cost in the hope that sales of other products will increase. D)its price leads the industry and competitors follow with similar prices.

What is a requirement for setting pricing objectives? A)The objectives should be short-term oriented. B)There should be only one pricing objective. C)An evaluation of competitors' prices should be made. D)The cost structure should be identified. E)The objectives should be explicitly state

Description : What is a requirement for setting pricing objectives? A)The objectives should be short-term oriented. B)There should be only one pricing objective. C)An evaluation of competitors' prices should be made. D)The cost structure should be identified. E)The objectives should be explicitly stated.

Last Answer : E)The objectives should be explicitly stated.

If Amstrad wants to focus its marketing efforts on price competition, the firm's long -run success will depend B)lower prices than it has historically charged. C)a promotional campaign for lower prices. D)a lower cost structure than its competitors.on having: A)lower prices than its competition.

Description : If Amstrad wants to focus its marketing efforts on price competition, the firm's long-runsuccess will depend on having: A)lower prices than its competition.B)lower prices than it has historically charged. C)a promotional campaign for lower prices. D)a lower cost structure than its competitors.

Last Answer : D)a lower cost structure than its competitors.

Tommy Hilfiger introduces a new line of men's ties targeted at men who are very statu s - conscious. In keeping with this assessment, department stores selling the ties should A)charge a price based mostly on their cost. B)charge prices consistent with their existing ties. C)discount the ties to move them rapidly. D)use the price variable symbolically.

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Last Answer : D)use the price variable symbolically.

Most pricing objectives based on ---- are achieved by trial and error because not all the cost and revenue data are available when prices are set. A)market share B)cash flow C)return on investment D)survival E)profit

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Last Answer : C)return on investment

The wheel of retailing hypothesis suggests that: A)retailers tend to provide more limited services to customers as the business ages. B)new retailers enter the market with low prices, low profit margins and low status but eventually trade up. C)as retail firms' profits increase, the service they provide to customers increases but the cost of doing business decreases. D)a retail firm must grow to compete with other retail firms on an equal basis.

Description : The wheel of retailing hypothesis suggests that: A)retailers tend to provide more limited services to customers as the business ages. B)new retailers enter the market with low prices, low profit margins ... decreases. D)a retail firm must grow to compete with other retail firms on an equal basis.

Last Answer : B)new retailers enter the market with low prices, low profit margins and low status but eventually trade up.

The Minimum amount of steel for Main reinforcement in slab should be (Fe 415- grade of steel) [ A ] 0.12 percent of gross cross sectional area [ B ] 0.15 percent of gross cross sectional area [ C ] 0.20 percent of gross cross sectional area [ D ] 0.25 percent of gross cross sectional area.

Description : The Minimum amount of steel for Main reinforcement in slab should be (Fe 415- grade of steel) [ A ] 0.12 percent of gross cross sectional area [ B ] 0.15 percent of gross cross sectional area [ C ] 0.20 percent of gross cross sectional area [ D ] 0.25 percent of gross cross sectional area.

Last Answer : [ A ] 0.12 percent of gross cross sectional area

Ash content in the middling coal (a byproduct of coal washeries) in India ranges between __________ percent. (A) 15 to 25 (B) 35 to 45 (C) 55 to 75 (D) 75

Description : Ash content in the middling coal (a byproduct of coal washeries) in India ranges between __________ percent. (A) 15 to 25 (B) 35 to 45 (C) 55 to 75 (D) 75

Last Answer : (B) 35 to 45

If Wrigley sets its pricing objective as attaining 38 percent of the chewing gum market, what else would be needed to make this a true pricing objective? A)A statement of demand elasticities B)An identification of cost structure C)A breakeven analysis D)Identification of a time period for accomplishment

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Last Answer : D)Identification of a time period for accomplishment

High strength of concrete requires a water cement ratio of [ A ] 0.10 to 0.15 [ B ] 0.25 to 0.30 [ C ] 0.45 to 0.60 [ D ] 0.75 to 0.90

Description : High strength of concrete requires a water cement ratio of [ A ] 0.10 to 0.15 [ B ] 0.25 to 0.30 [ C ] 0.45 to 0.60 [ D ] 0.75 to 0.90

Last Answer : [ B ] 0.25 to 0.30