An arrangement in which a supplier grants a dealer the right to sell products in exchange for some type of consideration is: A)licensing. B)retailing. C)franchising. D)wholesaling.

An arrangement in which a supplier grants a dealer the right to sell products in
exchange for some type of consideration is:
A)licensing.
B)retailing.
C)franchising.
D)wholesaling.
by

1 Answer

Answer :

C)franchising.
by

Related questions

An arrangement in which a supplier grants a dealer the right to sell products in exchange for some type of consideration is 1. licensing 2. retailing 3. franchising 4. wholesaling 5. none of these

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Last Answer : franchising

Retailing is BEST characterised or definedA)as transactions in which the buyer intends to consume the product through personal, family, or household use. B)by arrangements whereby a supplier grants a dealer the right to sell products in exchange for some type of consideration. C)as transactions in which the purchaser intends to use the product for resale or for general business operations. D)by exchanges that take place only in a store or service establishment.

Description : Retailing is BEST characterised or define A)as transactions in which the buyer intends to consume the product through personal,family, or household use. B)by arrangements whereby a supplier grants a ... business operations. D)by exchanges that take place only in a store or service establishment.

Last Answer : A)as transactions in which the buyer intends to consume the product through personal,family, or household use.

Malcolm has come up with the idea of a well -devised system for picking up peoples' cars while they are at work, washing and waxing them, and returning them for a fee. Having been a big success in his home city, Malcolm plans to expand his operation into other cities. The service described here seems best suited to: A)direct marketing. B)franchising. C)door-to -door retailing. D)licensing. E)speciality retailing.

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Last Answer : B)franchising

Order processing, inventory management, materials handling, warehousing, and transportation are __________ activities. A)wholesaling B)retailing C)physical distribution D)channel management

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Last Answer : C)physical distribution

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Last Answer : A)franchising

Cuisinart Corporation owns the Spalding name but does not produce a single golf club or tennis ball. This arrangement could indicate what type of organisational structure for international marketing? A)exporting B)trading C)joint venture D)strategic alliance E)licensing

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Export agents A)bring buyers and sellers from different countries together and collect a commission for arranging sales. B)purchase products from different companies and sell them to foreign countries. C)are specialists at understanding the needs of customers in foreign countries. D)arrange for licensing agreements between domestic and foreign countries.

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Dakotah, a South Dakota-based producer and marketer of fine home furnishings, authorized Dan River Mills to produce and market a line of sheets under the Dakotah name. This arrangement is an example of A)brand extension. B)brand licensing. C)family branding

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Last Answer : B)brand licensing.

Which of the following is NOT one of the basic types of franchising arrangements? A)A producer franchising a number of stores to sell a particular brand of product. B)A wholesaler franchising a number of producers. C)A producer franchising a number of wholesalers to sell to retailers. D)The franchising of brand names, techniques, procedures, or services.

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Last Answer : B)A wholesaler franchising a number of producers.

Wholesaling is best defined as A)all transactions in which products are bought for resale, for making other products, or for general business operations. B)all transactions made at retail outlets only. C)all transactions in which purchases are for production of other goods only. D)all marketing activities necessary to expedite exchanges to ultimate consumers.

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Last Answer : A)all transactions in which products are bought for resale, for making other products, or for general business operations

Through the years, chemist shops have added more and more unrelated products to their product mix, such as greetings cards, food items, and small appliances. This illustrates which one of the following strategic issues retailers must consider? A)Tumbled product assortment B)Product lot combination C)Scrambled merchandising D)Wheel of retailing

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A firm mails brochures and coupons to potential consumers who can then purchase products by mail or by phone. This illustrates which of the following methods of selling retail products? A)Direct -response marketing B)Party plan C)Catalogue marketing D)Speciality retailing E)Direct selling

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What is outsourcing of production and concentrating on marketing operations in international business, known as ? (A) Licensing (B) Franchising (C) Contract manufacturing (D) Joint venture

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Last Answer : Answer: Franchising

These are the Four Stages of Globalization A. Domestic, International, Multinational, Global (Stateless) B. Local, State, Country, World C. Micro, Macro, Geo-political, Geo-social D. Exporting, Licensing, Franchising, Joint Venture

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These are the Four Stages of Globalization A. Domestic, International, Multinational, Global (Stateless) B. Local, State, Country, World C. Micro, Macro, Geo-political, Geo-social D. Exporting, Licensing, Franchising, Joint Venture

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Last Answer : Domestic, International, Multinational, Global (Stateless)

Henderson Synthetics' management believes that several of the firm's products could have sizeable markets in other countries. In an attempt to maintain a low level of commitment with minimum effort and cost, Henderson would engage in in international marketing through A)contracting. B)exporting. C)joint ventures. D)licensing. E)subsidiaries.

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Last Answer : B)exporting.

When the purchasing manager for ABBA seat covers buys material and thread, he considers a variety of factors. Which one of the following is LEAST likely to concern the buyer in the purchase decision? A)does the quality of the goods meet company specifications B)does the supplier consistently deliver on time C)does the supplier also sell to my competitors D)does the price meet the company budget requirements

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Sally McRae is to establish her own fashion wholesaling firm. Because of the risks involved in the rapid obsolescence of high -fashion items, she does not want to establish an organisation in which she has title to the garments. She has ruled out which of the following types of wholesale establishments? A)Merchant wholesaler B)Agent C)Broker D)Functional middleman

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Rapid Parcel Service is a transportation company that producers use to forward freight to customers. This example illustrates wholesaling functions performed by: A)sales offices B)sales branches C)public warehouses D)facilitating agencies E)warehousing agencies

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In the UK wholesaling is not as important in consumer markets. This is MAINLY because: A)manufacturers prefer to deal direct with retailers B)of the strength of large national retailers C)wholesaling costs are higher in the UK than elsewhere D)UK wholesalers provide a more limited range of services than in other European markets.

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Last Answer : B)of the strength of large national retailers

Select the TRUE statement. A)Wholesaling activities must be performed during distribution of all goods, whether or not a wholesaling institution is involved. B)Only wholesaling establishments can perform wholesaling activities. C)Wholesaling is an inefficient process that should be eliminated from the marketing channel. D)The biggest problem with the wholesaling process is that inefficient wholesalers are not eliminated.

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____________ is termed as consideration in a contract of sale: A. Exchange money B. Barter money C. Price D. Reward

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Which of the following statements is considered to be a DISADVANTAGE of using industrial distributors? A)Industrial distributors possess considerable technical and market information. B)The traditional marketing exchange relationship is heavily focused. C)They are less likely to handle bulky items or items that are slow sellers. D)Industrial distributors sell specific brands aggressively. E)Industrial distributors acquire title to the products and take possession.

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Last Answer : D)Industrial distributors sell specific brands aggressively.

Tying agreements occur when a A)producer distributes the same product through two or more different channel structures. B)manufacturer forbids an intermediary to carry products of competing manufacturers. C)supplier furnishes a product to a channel member stipulating that the channel member must purchase other products as well. D)producer refuses to deal to channel members that seem unethical or illegitimate.

Description : Tying agreements occur when a A)producer distributes the same product through two or more different channel structures. B)manufacturer forbids an intermediary to carry products of competing manufacturers. C ... well. D)producer refuses to deal to channel members that seem unethical or illegitimate.

Last Answer : C)supplier furnishes a product to a channel member stipulating that the channel member must purchase other products as well.

In franchising, which of the following is NOT a benefit that the franchiser gains? A)The franchiser can gain rapid product distribution. B)The franchiser can acquire capital more quickly for expanding production and for advertising. C)The franchiser gains a greater amount of control over how the franchisees operate the establishments. D)The franchiser benefits from the fact that franchisees tend to be highly motivated to succeed, which in turn leads to higher sales and higher royalties.

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Last Answer : C)The franchiser gains a greater amount of control over how the franchisees operate the establishments.

Which of the following is NOT an advantage of franchising for the franchisee? A)The franchisee can capitalise on the business experience of others. B)When problems arise, the franchisee can obtain guidance and advice from the franchiser. C)Franchised outlets are usually more successful than independently owned businesses with respect to long -term survival. D)The franchisee can participate in national promotional campaigns sponsored by the franchiser. E)The franchisee gives up a certain amount of control when participating in a franchise agreement.

Description : Which of the following is NOT an advantage of franchising for the franchisee? A)The franchisee can capitalise on the business experience of others. B)When problems arise, the franchisee can obtain ... E)The franchisee gives up a certain amount of control when participating in a franchise agreement.

Last Answer : E)The franchisee gives up a certain amount of control when participating in a franchise agreement.

Franchising is a common route to internationalisation used by A)manufacturing industries B)small firms C)service industries D)industrial conglomerates

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t 2) If the demand for products is unpredictable, suppliers must be able to respond quickly to inventory needs. In these cases, ___________ may be a minor consideration when compared with service, dependability, and timeliness. A)planning B)strategy C)objectives D)cost E)speed

Description : 2) If the demand for products is unpredictable, suppliers must be able to respond quickly to inventory needs. In these cases, ___________ may be a minor consideration when compared with service, dependability, and timeliness. A)planning B)strategy C)objectives D)cost E)speed

Last Answer : D)cost

Which of the following is an example of Organic Growth? A. Acquisition of an input supplier B. Fabric manufacturer's entry into apparel retailing C. Merger with a competitoD. All of the abover

Description : Which of the following is an example of Organic Growth? A. Acquisition of an input supplier B. Fabric manufacturer's entry into apparel retailing C. Merger with a competitor D. All of the above

Last Answer : Fabric manufacturer's entry into apparel retailing

Bill accesses Waterstone’s home page on the world wide web and orders a copy of the latest best selling business book. This is an example of: A)catalogue retailing. B)direct -response retailing. C)online retailing. D)home shopping. E)in -home retailing.

Description : Bill accesses Waterstone’s home page on the world wide web and orders a copy of the latest best selling business book. This is an example of: A)catalogue retailing. B)direct -response retailing. C)online retailing. D)home shopping. E)in -home retailing.

Last Answer : C)online retailing.

The wheel of retailing hypothesis suggests that: A)retailers tend to provide more limited services to customers as the business ages. B)new retailers enter the market with low prices, low profit margins and low status but eventually trade up. C)as retail firms' profits increase, the service they provide to customers increases but the cost of doing business decreases. D)a retail firm must grow to compete with other retail firms on an equal basis.

Description : The wheel of retailing hypothesis suggests that: A)retailers tend to provide more limited services to customers as the business ages. B)new retailers enter the market with low prices, low profit margins ... decreases. D)a retail firm must grow to compete with other retail firms on an equal basis.

Last Answer : B)new retailers enter the market with low prices, low profit margins and low status but eventually trade up.

Exterior and interior characteristics such as layout, displays, colour, and lighting are elements of which one of the following issues that affect retailing objectives? A)Services B)Atmospherics C)Location D)Environment E)Store image

Description : Exterior and interior characteristics such as layout, displays, colour, and lighting are elements of which one of the following issues that affect retailing objectives? A)Services B)Atmospherics C)Location D)Environment E)Store image

Last Answer : B)Atmospherics

Jane Downe is planning to open an upmarket dress boutique. She is evaluating ease of movement to and from sites, vehicular traffic, types of stores in the area, and transportation networks. Which strategic retailing issue is she concerned with at this time? A)Location B)Product depth C)Product mix D)Scrambled merchandising E)Retail positioning

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Last Answer : A)Location

The primary advantage of automatic vending as a form of retailing is that: A)it provides continuous service to customers. B)it eliminates the need for sales personnel. C)vending machines require little maintenance. D)it offers a low cost, personal method of selling.

Description : The primary advantage of automatic vending as a form of retailing is that: A)it provides continuous service to customers. B)it eliminates the need for sales personnel. C)vending machines require little maintenance. D)it offers a low cost, personal method of selling.

Last Answer : B)it eliminates the need for sales personnel.

All of the following are types of direct marketing except A) direct -response marketing. B) direct selling. C) television home shopping. D) online retailing.

Description : All of the following are types of direct marketing except A) direct-response marketing. B) direct selling. C) television home shopping. D) online retailing.

Last Answer : B) direct selling.

The strategy of identifying an attractive market segment and serving it in a way that differentiates the retailer from others in consumers' minds is termed: A)product positioning B)niche retailing C)retail positioning D)merchandise policy

Description : The strategy of identifying an attractive market segment and serving it in a way that differentiates the retailer from others in consumers' minds is termed: A)product positioning B)niche retailing C)retail positioning D)merchandise policy

Last Answer : C)retail positioning

13) Which of the following is the least flexible of the strategic retailing issues? A)Atmosphere B)Scrambled merchandising C)Retail positioning D)Store image E)Location

Description : 13) Which of the following is the least flexible of the strategic retailing issues? A)Atmosphere B)Scrambled merchandising C)Retail positioning D)Store image E)Location

Last Answer : E)Location

Which one of the following is NOT a form of direct marketing? A)catalogue retailing. B)telemarketing. C)personal selling. D)direct mail.

Description : Which one of the following is NOT a form of direct marketing? A)catalogue retailing. B)telemarketing. C)personal selling. D)direct mail.

Last Answer : C)personal selling.

Direct marketing and automatic vending are examples of A)off-premise retailing. B)portfolio retailing. C)nonstore retailing. D)off-price retailing. E)direct retailing.

Description : Direct marketing and automatic vending are examples of A)off-premise retailing. B)portfolio retailing. C)nonstore retailing. D)off-price retailing. E)direct retailing.

Last Answer : C)nonstore retailing.

Marketing is best defined as: A) matching a product with its market. B) promoting and selling products. C) facilitating satisfying exchange relationships. D)distributing products at the right price to stores.

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Last Answer : C) facilitating satisfying exchange relationships.

Some of the major packaging considerations that marketers take into account include cost, consumer safety, size, shape, color, texture, graphics, consistency in package designs, environmental responsibilities, and A)type of branding supplier. B)competitor's packaging. C)level of demand. D)needs of middlemen. E)stimulated demand.

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Last Answer : D)needs of middlemen.

ICI has subsidiaries in many countries. ICI is A)an exporter B)a licensing company C)a trading company D)a multinational company

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Last Answer : D)a multinational company

Once a company makes a long-term commitment to a foreign market that has a promising political and economic environment, what becomes a possibility? A)Exporting B)Joint venture C)Limited exporting D)Direct ownership E)Licensing

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Last Answer : D)Direct ownership

Nuhitzu believes it has the technological expertise to produce communication systems that will be the leaders around the globe. Boston Electronics is widely regarded as having excellent management systems and superior marketing programme The two might form __________ to work together on a worldwide basis. A)a licensing agreement B)an export trading company C)a joint agreement D)a strategic alliance E)a multinational enterprise

Description : Nuhitzu believes it has the technological expertise to produce communication systems that will be the leaders around the globe. Boston Electronics is widely regarded as having excellent management ... trading company C)a joint agreement D)a strategic alliance E)a multinational enterprise

Last Answer : D)a strategic alliance

The lowest level of commitment to international marketing, and also the most flexible approach, is A)a joint venture. B)direct ownership. C)exporting. D)licensing. E)a trading company.

Description : The lowest level of commitment to international marketing, and also the most flexible approach, is A)a joint venture. B)direct ownership. C)exporting. D)licensing. E)a trading company.

Last Answer : C)exporting.

When two companies, who are usually rivals, come together to do business on a worldwide basis, this partnership is known as a A)joint venture B)strategic alliance C)multinational venture D)joint licensing

Description : When two companies, who are usually rivals, come together to do business on a worldwide basis, this partnership is known as a A)joint venture B)strategic alliance C)multinational venture D)joint licensing

Last Answer : B)strategic alliance

Techno Ltd. buys goods in one country and sells these to buyers in another country. Techno Ltd. is A)an exporter VU Cafeteria B)a licensing company C)a trading company D)a multinational company

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Last Answer : C)a trading company

A partnership between a domestic firm and a foreign firm is known as A)a joint venture. B)an international partnership. C)a multinational enterprise D)licensing. E)exporting

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Last Answer : A)a joint venture.