Following a hurricane, a tremendous demand for gas-powered generators occurs. Gotts Hardware holds a large stock of these items and it faces major ethical decisions with regard to the ------ issue. A) product B) advertising C) personal selling D) publicity E) pricing

Following a hurricane, a tremendous demand for gas-powered generators occurs. Gotts
Hardware holds a large stock of these items and it faces major ethical decisions with regard
to the ------ issue.
A) product
B) advertising
C) personal selling
D) publicity
E) pricing
by

1 Answer

Answer :

E) pricing
by

Related questions

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Last Answer : A)Advertising

If Tyreco failed to inform consumers that there were design problems with the firm's tyres, it would have been engaged in unethical behaviour relating to which one of the following marketing issue areas? A)Promotion B)Distribution C)Organisational relationships D)Product E)Pricing

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Which one of the promotion elements is probably the most powerful for services ? 1. publicity 2. advertising 3. personal selling 4. sales promotion 5. none of these

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Last Answer : personal selling

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Last Answer : C. public relations

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Last Answer : C. public relations

The use of a pull policy may require heavy expenditures for A)advertising and sales promotion. B)public relations and distribution. C)personal selling and public relations. D)distribution and advertising.

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Last Answer : A)advertising and sales promotion.

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Last Answer : B)price lining.

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Last Answer : C)can provide large amounts of free media coverage.

If Heinz tests the effect of package labelling on ketchup purchases in an environment where advertising, couponing, shelf position, and pricing are controlled, Heinz is using: A)experimentation B)secondary data C)exploratory research D)survey research E)dependent research

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Last Answer : A)experimentation

A cereal company advertises that its latest product can lower cholesterol even though the company cannot prove this claim. This situation involves an ethical issue related to which element of the marketing mix? A)product B)price C)promotion D)distribution

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Last Answer : C)promotion

The term "marketing mix" describes: A. A composite analysis of all environmental factors inside and outside the fir B. A series of business decisions that aid in selling a product C. The relationship between a firm's marketing strengths and its business weaknesses D. A blending of four strategic elements to satisfy specific target markets

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Last Answer : D. A blending of four strategic elements to satisfy specific target markets

__________ brands usually require a producer to become involved in distribution, promotion, and pricing decisions. A)Retailer B)Manufacturer C)Own label D)Wholesaler

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Last Answer : B)Manufacturer

Marketers must take steps to make sure that pricing objectives they set are consistent with the organisation's ___________ and ___________ . A)advertising objectives; marketing objectives B)overall objectives; marketing objectives C)marketing objectives; promotional objectives D)overall objectives; promotional objectives

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Last Answer : B)overall objectives; marketing objectives

If Nabisco established a pricing objective of selling one out of every three crackers consumed in the world, it would have established an objective based on: A)cash flow. B)market share. C)survival. D)return on investment. E)profit.

Description : If Nabisco established a pricing objective of selling one out of every three crackers consumed in the world, it would have established an objective based on: A)cash flow. B)market share. C)survival. D)return on investment. E)profit.

Last Answer : B)market share.

Historically, Knox PLC sold industrial clamps directly to firms using these items in their production process. Knox's Chairman believes that it may be time to start using an industrial distributor because of the ability of such firms to: A)provide Knox with market information. B)supply technical information to Knox. C)provide customers with more competitive pricing. D)carry a more complete line of Knox clamps. E)market the products to Knox specifications.

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Last Answer : A)provide Knox with market information.

Because of a limit on demand for any brand, the primary way a marketer can increase sales beyond a certain point is to: A)show consumers how the brand is better than other brands. B)promote more ways in which consumers can use the product. C)use pioneer promotion D)use reminder and reinforcement advertising.

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Last Answer : B)promote more ways in which consumers can use the product.

A major reason why a substantial amount of publicity material is rejected by media personnel is that the material is: A)too long and technical. B)written at too high a reading level for the audience. C)submitted by organisations that the media do not trust. D)not persuasive enough. E)insufficiently newsworthy.

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Last Answer : E)insufficiently newsworthy.