A major benefit of using event sponsorship is that it A)enhances personal selling efforts. B)provides an excellent back-drop for advertisements. C)can provide large amounts of free media coverage. D)effectively neutralises the negative effects of unfavourable public relations.

A major benefit of using event sponsorship is that it
A)enhances personal selling efforts.
B)provides an excellent back-drop for advertisements.
C)can provide large amounts of free media coverage.
D)effectively neutralises the negative effects of unfavourable public relations.
by

1 Answer

Answer :

C)can provide large amounts of free media coverage.
by

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