In testing her firm's new TV ads for Batman action figures, Beth discovers the ads make
children think the action figures can actually fly. Beth now faces an ethical decision
regarding which element of the marketing mix?
A)Product
B)Price
C)Distribution
D)Promotion
E)Strategy
children think the action figures can actually fly. Beth now faces an ethical decision
regarding which element of the marketing mix?
A)Product
B)Price
C)Distribution
D)Promotion
E)Strategy