__________ is a broad set of communication activities used to create and maintain favourable relations between the organisation and its publics. A)Advertising B)Selling C)A press strategy D)Public relations E)Publicity

__________ is a broad set of communication activities used to create and maintain
favourable relations between the organisation and its publics.
A)Advertising
B)Selling
C)A press strategy
D)Public relations
E)Publicity
by

1 Answer

Answer :

D)Public relations
by

Related questions

___________ is a broad set of communication activities used to create and maintain favorable relations between the organization and public 1. advertising 2. selling 3. a press strategy 4. public relations 5. publicity

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Last Answer : public relations

As part of a class project, Sue Anderson interviews Gordon Jones, Director of Marketing for Kenner Industries. When asked about Kenner's promotional strategy, Gordon responds that like most industrial firms his organisation places the greatest emphasis on: A)advertising. B)publicity. C)personal selling. D)sales promotion. E)public relations.

Description : As part of a class project, Sue Anderson interviews Gordon Jones, Director of Marketing for Kenner Industries. When asked about Kenner's promotional strategy, Gordon responds that like most industrial firms ... : A)advertising. B)publicity. C)personal selling. D)sales promotion. E)public relations.

Last Answer : C)personal selling.

___________ is communication in news story form about an organisation, its products, or both, that is transmitted through a mass medium at no charge. A)Advertising B)Publicity C)Public relations D)Sales promotion E)Personal selling

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Last Answer : B)Publicity

A paid form of nonpersonal communication about an organisation and/or its products that is transmitted to a target audience through a mass medium is: A)advertising. B)publicity. C)sales promotion. D)personal selling.

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Last Answer : A)advertising.

Communication through a news story regarding an organisation and/or its products that is transmitted through a mass medium at no charge is A)advertising. B)sales promotion. C)personal selling. D)publicity.

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Last Answer : D)publicity.

If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix. A)advertising. B)sales promotion. C)personal selling. D)publicity. E)public relations.

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A ___________ audit is used to assess a company's image among the organisation's publics or to evaluate the effect of a specific program A)communications B)social C)environmental D)public relations E)publicity

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Last Answer : D)public relation

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The limitations in using publicity -based public relations tools stem primarily from the fact that A)publicity is never properly managed by media personnel. B)media personnel consider only unfavourable messages as newsworthy. C)it is time -consuming and costly to convince media personnel that the information is newsworthy. D)media personnel control the content and the timing of the communication.

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According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called A. sales promotion B. personal selling C. public relations D. advertising

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Following a hurricane, a tremendous demand for gas-powered generators occurs. Gotts Hardware holds a large stock of these items and it faces major ethical decisions with regard to the ------ issue. A) product B) advertising C) personal selling D) publicity E) pricing

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Proctor and Gamble periodically sends out coupons and free samples of products. This illustrates P & G's use of which one of the following elements of the promotion mix? A)Advertising B)Personal selling C)Sales promotion D)Publicity

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A major benefit of using event sponsorship is that it A)enhances personal selling efforts. B)provides an excellent back-drop for advertisements. C)can provide large amounts of free media coverage. D)effectively neutralises the negative effects of unfavourable public relations.

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Last Answer : B)intended strategy; realised strategy

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Last Answer : A)emphasising tangible cues in promoting the service.

The first sign that a nonbusiness organisation has become aware that it is performing marketing activities is through ----- decisions: A)target -public B)distribution C)promotional D)price

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Last Answer : C)promotional

The communication to the public of facts about a professional accountant which are not designed for the deliberate promotion of that professional accountant. a. Publicity b. Indirect promotion c. Advertising d. Solicitation

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