________ guides the development of advertisements and personal sales presentations. A. AIEA B. AIBA C. AICA D. AIDA

________ guides the development of advertisements and personal sales presentations. A. AIEA
B. AIBA
C. AICA
D. AIDA
by

1 Answer

Answer :

D. AIDA
by

Related questions

The basic principles of advertising law to be followed while doing online advertising are: A. Advertising must be truthful and not misleading B. Advertisements caanot be unfair C. Advertisements must be substantiated D. All of the above

Description : The basic principles of advertising law to be followed while doing online advertising are: A. Advertising must be truthful and not misleading B. Advertisements caanot be unfair C. Advertisements must be substantiated D. All of the above

Last Answer : D. All of the above

How can a company convert posts on Twitter to sales? A. Write demanding points about the competition B. Write posts about personal information of the CEO C. Creating posts which drive followers to their site D. Marketing advertisements which are not serious

Description : How can a company convert posts on Twitter to sales? A. Write demanding points about the competition B. Write posts about personal information of the CEO C. Creating posts which drive followers to their site D. Marketing advertisements which are not serious

Last Answer : C. Creating posts which drive followers to their site

________ is the first step of budgetary system and all other budgets depends on it. A. Cost budget B. Sales budget C. Production budget D. None of the above

Description : ________ is the first step of budgetary system and all other budgets depends on it. A. Cost budget B. Sales budget C. Production budget D. None of the above

Last Answer : B. Sales budget

In market-penetration pricing, the company’s objective is to ________, believing that higher sales volume will lead to lower unit costs and higher long-run profits. A. Block competitive launches B. Maximize their market share C. Minimize their market share D. Maximize volume E. None of the above

Description : In market-penetration pricing, the company's objective is to ________, believing that higher sales volume will lead to lower unit costs and higher long-run profits. A. Block competitive launches B. ... their market share C. Minimize their market share D. Maximize volume E. None of the above

Last Answer : B. Maximize their market share

The step-in personal selling process which consists of first meeting between customer and sales person is called A. qualifying B. prospecting C. follow up D. approach

Description : The step-in personal selling process which consists of first meeting between customer and sales person is called A. qualifying B. prospecting C. follow up D. approach

Last Answer : D. approach

According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called A. sales promotion B. personal selling C. public relations D. advertising

Description : According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called A. sales promotion B. personal selling C. public relations D. advertising

Last Answer : C. public relations

The personal presentation by the firm’s sales force for the purpose of making salesand building customer relationships is called: A. Personal selling. B. Public relations. C. Direct marketing. D. Sales promotion.

Description : The personal presentation by the firm’s sales force for the purpose of making salesand building customer relationships is called: A. Personal selling. B. Public relations. C. Direct marketing. D. Sales promotion.

Last Answer : A. Personal selling.

_________________ is direct communications with carefully targeted individual consumers to obtain an immediate response. A. Personal selling B. Public relations C. Direct marketing D. Sales promotion

Description : _________________ is direct communications with carefully targeted individual consumers to obtain an immediate response. A. Personal selling B. Public relations C. Direct marketing D. Sales promotion

Last Answer : C. Direct marketing

The _______________________ is the specific mix of advertising, personal selling,sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives. A. Value mix B. Integrated dealer mix C. Marketing communications mix D. Marketing control mix

Description : The _______________________ is the specific mix of advertising, personal selling,sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing ... mix B. Integrated dealer mix C. Marketing communications mix D. Marketing control mix

Last Answer : C. Marketing communications mix

Which tool of the promotional mix is defined as any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Description : Which tool of the promotional mix is defined as any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : A. Advertising

Systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called A. promotion mix B. marketing communication mix C. strategic buyer behavior mix D. both a and b

Description : Systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called A. promotion mix B. marketing communication mix C. strategic buyer behavior mix D. both a and b

Last Answer : D. both a and b

Considering promotional mix, paid, non personal promotion of ideas or market offerings by some specific sponsor is classified as A. public relations B. advertising C. sales promotion D. personal selling

Description : Considering promotional mix, paid, non personal promotion of ideas or market offerings by some specific sponsor is classified as A. public relations B. advertising C. sales promotion D. personal selling

Last Answer : D. personal selling

According to promotional mix, method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called A. sales promotion B. personal selling C. public relations D. advertising

Description : According to promotional mix, method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called A. sales promotion B. personal selling C. public relations D. advertising

Last Answer : C. public relations

Which of the following statements about the sales force in the 21st century is true? A. Sales managers will use a hands-off approach and let the professional salesperson be his or her own boss B. Transactional exchanges no longer occur C. Sales management must be smart and nimble and provide technology-centered solutions to support the sales effort D. Salespeople make little use of the Internet because they realize the importance of the personal touch E. All of the above statements about the sales force in the 21st century are true.

Description : Which of the following statements about the sales force in the 21st century is true? A. Sales managers will use a hands-off approach and let the professional salesperson be his or her own boss B ... touch E. All of the above statements about the sales force in the 21st century are true.

Last Answer : C. Sales management must be smart and nimble and provide technology-centered solutions to support the sales effort

Mr. Narayan, the new national sales manager is learning about the internal organizational environment in her company. She will learn about all the following EXCEPT A. Human resources B. Financial resources C. Service capabilities D. Social and cultural environment E. Research and development activities

Description : Mr. Narayan, the new national sales manager is learning about the internal organizational environment in her company. She will learn about all the following EXCEPT A. Human resources B. ... C. Service capabilities D. Social and cultural environment E. Research and development activities

Last Answer : D. Social and cultural environment

Sales presentations are most effective with a Power Point accompanying the presentation.?

Description : Sales presentations are most effective with a Power Point accompanying the presentation.?

Last Answer : Sales presentations are most effective with a Power Point accompanying the presentation.

A major benefit of using event sponsorship is that it A)enhances personal selling efforts. B)provides an excellent back-drop for advertisements. C)can provide large amounts of free media coverage. D)effectively neutralises the negative effects of unfavourable public relations.

Description : A major benefit of using event sponsorship is that it A)enhances personal selling efforts. B)provides an excellent back-drop for advertisements. C)can provide large amounts of free media coverage. D)effectively neutralises the negative effects of unfavourable public relations.

Last Answer : C)can provide large amounts of free media coverage.

National Income ignores: A. Sales of a firm B. Salary of Employees C. Exports of the IT Sector D. Sale of land

Description : National Income ignores: A. Sales of a firm B. Salary of Employees C. Exports of the IT Sector D. Sale of land

Last Answer : D. Sale of land

Direct material cost + direct labor cost + other variable costs is equal to… A. Contribution B. Total cost C. Marginal cost D. Sales

Description : Direct material cost + direct labor cost + other variable costs is equal to… A. Contribution B. Total cost C. Marginal cost D. Sales

Last Answer : A sales forecast is only......

Margin of safety is equal to A. Actual sales – Sales at Breakeven point B. Actual sales + Sales at Breakeven point C. Actual sales x Sales at Breakeven point D. Actual sales / Sales at Breakeven point

Description : Margin of safety is equal to A. Actual sales – Sales at Breakeven point B. Actual sales + Sales at Breakeven point C. Actual sales x Sales at Breakeven point D. Actual sales / Sales at Breakeven point

Last Answer : A. Actual sales – Sales at Breakeven point

Sales for desired profit is measured as A. (Fixed cost + profit)/ (P/V Ratio) B. (Fixed cost + profit) * (P/V Ratio) C. (Fixed cost - profit)/ (P/V Ratio) D. None of the above

Description : Sales for desired profit is measured as A. (Fixed cost + profit)/ (P/V Ratio) B. (Fixed cost + profit) * (P/V Ratio) C. (Fixed cost - profit)/ (P/V Ratio) D. None of the above

Last Answer : A. (Fixed cost + profit)/ (P/V Ratio)

The P/V ratio can be improved by A. Decreasing the selling price per unit B. Increasing variable cost C. Changing the sales mix D. None of the above

Description : The P/V ratio can be improved by A. Decreasing the selling price per unit B. Increasing variable cost C. Changing the sales mix D. None of the above

Last Answer : C. Changing the sales mix

Which of the following statements are true? A. P/V Ratio can never be used to measure break-even point B. Higher the P/V ratio less will be the profit and vice versa C. Concept of P/V ratio is also used to determine profit at a given volume of sales D. All of the above

Description : Which of the following statements are true? A. P/V Ratio can never be used to measure break-even point B. Higher the P/V ratio less will be the profit and vice versa C. Concept of P/V ratio is also used to determine profit at a given volume of sales D. All of the above

Last Answer : C. Concept of P/V ratio is also used to determine profit at a given volume of sales

Profit-Volume ratio is also known as A. Contribution ratio B. Contribution/Sales ratio C. Marginal Income percentage D. All of the above

Description : Profit-Volume ratio is also known as A. Contribution ratio B. Contribution/Sales ratio C. Marginal Income percentage D. All of the above

Last Answer : D. All of the above

Determine Contribution if Sales is Rs 1,50,000 and P/V ratio is 40%. A. Rs 60,000 B. Rs 70,000 C. Rs 30,000 D. None of the above

Description : Determine Contribution if Sales is Rs 1,50,000 and P/V ratio is 40%. A. Rs 60,000 B. Rs 70,000 C. Rs 30,000 D. None of the above

Last Answer : A. Rs 60,000

Using equation method, Break-even point is calculated as A. Sales = Variable expenses + Fixed expenses + Profit B. Sales = Variable expenses + Fixed expenses - Profit C. Sales = Variable expenses - Fixed expenses + Profit D. None of the above

Description : Using equation method, Break-even point is calculated as A. Sales = Variable expenses + Fixed expenses + Profit B. Sales = Variable expenses + Fixed expenses - Profit C. Sales = Variable expenses - Fixed expenses + Profit D. None of the above

Last Answer : A. Sales = Variable expenses + Fixed expenses + Profit

In context of net operating profit, which of the following statements are true? A. If all costs are variable, the amount of profit obtained in marginal costing and absorption costing will be same. B. If the volume of sales and output is equal in a period, profit will be same in absorption costing and marginal costing. C. Both a and b D. None of the above

Description : In context of net operating profit, which of the following statements are true? A. If all costs are variable, the amount of profit obtained in marginal costing and absorption costing will be same. B. If ... same in absorption costing and marginal costing. C. Both a and b D. None of the above

Last Answer : C. Both a and b

While computation of profit in marginal costing A. Total marginal cost is deducted from total sales revenues B. Total marginal cost is added to total sales revenues C. Fixed cost is added to contribution D. None of the above

Description : While computation of profit in marginal costing A. Total marginal cost is deducted from total sales revenues B. Total marginal cost is added to total sales revenues C. Fixed cost is added to contribution D. None of the above

Last Answer : A. Total marginal cost is deducted from total sales revenues

Sales margin variance due to sales quantities is measured as A. Standard profit - Revised standard profit B. Revised standard profit - Budgeted profit C. Standard profit + Revised standard profit D. Revised standard profit + Budgeted profit

Description : Sales margin variance due to sales quantities is measured as A. Standard profit - Revised standard profit B. Revised standard profit - Budgeted profit C. Standard profit + Revised standard profit D. Revised standard profit + Budgeted profit

Last Answer : B. Revised standard profit - Budgeted profit

The area of focus on responsibility center is A. Quantum of sales B. Quantum of production C. Optimum utilization of resources D. All of the above

Description : The area of focus on responsibility center is A. Quantum of sales B. Quantum of production C. Optimum utilization of resources D. All of the above

Last Answer : C. Optimum utilization of resources

_______ is designed after assessment of the volume of output to be produced during budget period. A. Cost budget B. Sales budget C. Production budget D. None of the above

Description : _______ is designed after assessment of the volume of output to be produced during budget period. A. Cost budget B. Sales budget C. Production budget D. None of the above

Last Answer : A. Cost budget

Plant utilization budget and Manufacturing overhead budgets are types of A. Production budget B. Sales budget C. Cost budget D. None of the above

Description : Plant utilization budget and Manufacturing overhead budgets are types of A. Production budget B. Sales budget C. Cost budget D. None of the above

Last Answer : C. Cost budget

While preparing sales budget, which of the following factors are considered? A. Non-operational factors B. Environmental factors C. Both a and b D. None of the above

Description : While preparing sales budget, which of the following factors are considered? A. Non-operational factors B. Environmental factors C. Both a and b D. None of the above

Last Answer : B. Environmental factors

Operating ratio is calculated by A. (Operating Cost/Gross sales)*100 B. (Operating Cost/Gross sales)*100 C. (Operating cost/Net sales)*100 D. None of the above

Description : Operating ratio is calculated by A. (Operating Cost/Gross sales)*100 B. (Operating Cost/Gross sales)*100 C. (Operating cost/Net sales)*100 D. None of the above

Last Answer : C. (Operating cost/Net sales)*100

Gross profit ratio is calculated by A. (Gross Profit/Gross sales)*100 B. (Gross Profit/Net sales)*100 C. (Net Profit/Gross sales)*100 D. None of the above

Description : Gross profit ratio is calculated by A. (Gross Profit/Gross sales)*100 B. (Gross Profit/Net sales)*100 C. (Net Profit/Gross sales)*100 D. None of the above

Last Answer : B. (Gross Profit/Net sales)*100

Gross Profit ratio is also termed as A. Gross Profit Margin B. Gross Margin to net sales C. Both a and b D. All of the above

Description : Gross Profit ratio is also termed as A. Gross Profit Margin B. Gross Margin to net sales C. Both a and b D. All of the above

Last Answer : C. Both a and b

Variable cost per unit: A. Remains fixed B. Fluctuates with the volume of production C. Varies in sympathy with ‘the volume of sales. D. None of the above

Description : Variable cost per unit: A. Remains fixed B. Fluctuates with the volume of production C. Varies in sympathy with ‘the volume of sales. D. None of the above

Last Answer : B. Fluctuates with the volume of production

ales force structure in which a sales representative works to sell specific items of product line is classified as A. indirect sales force structure B. territorial sales force structure C. customer sales force structure D. product sales force structure

Description : ales force structure in which a sales representative works to sell specific items of product line is classified as A. indirect sales force structure B. territorial sales force structure C. customer sales force structure D. product sales force structure

Last Answer : D. product sales force structure

The promotion technique for consumers according to which demonstrations and displays of products made at place of sale is called A. point of purchase promotion B. cents off deals C. sales premium D. advertising specialties

Description : The promotion technique for consumers according to which demonstrations and displays of products made at place of sale is called A. point of purchase promotion B. cents off deals C. sales premium D. advertising specialties

Last Answer : A. point of purchase promotion

Which element of the promotional mix consists of short-term incentives to encourage the purchase of a product? A. advertising B. public relations C. direct marketing D. sales promotion

Description : Which element of the promotional mix consists of short-term incentives to encourage the purchase of a product? A. advertising B. public relations C. direct marketing D. sales promotion

Last Answer : D. sales promotion

Which tools of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor? A. advertising B. public relations C. direct marketing D. sales promotion

Description : Which tools of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor? A. advertising B. public relations C. direct marketing D. sales promotion

Last Answer : A. advertising

Friends don't let friends drive drunk” is an example of A. Niche marketing B. Social marketing C. Selling D. Advertising E. Sales promotion

Description : Friends don't let friends drive drunk” is an example of A. Niche marketing B. Social marketing C. Selling D. Advertising E. Sales promotion

Last Answer : B. Social marketing

If there is low involvement and the product/market is established then sales promotions should be used for: A. loyals to reward and increase usage B. loyals to increase loyalty C. loyals to encourage trial D. all to block out the competition

Description : If there is low involvement and the product/market is established then sales promotions should be used for: A. loyals to reward and increase usage B. loyals to increase loyalty C. loyals to encourage trial D. all to block out the competition

Last Answer : A. loyals to reward and increase usage

Sales promotions are thought to make consumer purchase decisions: A. less satisfying B. simpler C. more complex D. more satisfying

Description : Sales promotions are thought to make consumer purchase decisions: A. less satisfying B. simpler C. more complex D. more satisfying

Last Answer : D. more satisfying

Which of the following is NOT considered to be an objective associated with the use of sales promotions? A. Change buyer attitudes B. Increase volume of individual purchases C. Prompt buyers into trial purchase D. Product improvement

Description : Which of the following is NOT considered to be an objective associated with the use of sales promotions? A. Change buyer attitudes B. Increase volume of individual purchases C. Prompt buyers into trial purchase D. Product improvement

Last Answer : A. Change buyer attitudes

Of the following reasons, which is not a reason to use sales promotion? A. To reach new customers B. To reward behaviour C. To develop brand image D. To assist integration

Description : Of the following reasons, which is not a reason to use sales promotion? A. To reach new customers B. To reward behaviour C. To develop brand image D. To assist integration

Last Answer : C. To develop brand image

Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Description : Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : C. Direct marketing

Which of the following major promotional tools use press relations, product, Publicity, corporate communications, lobbying, and public service to communicate Information? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Description : Which of the following major promotional tools use press relations, product, Publicity, corporate communications, lobbying, and public service to communicate Information? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : B. Public relations

There is an increasing amount of commerce being done via the Internet. With respectto the promotional mix, which of the following categories would be most directly concerned with Internet commerce? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Description : There is an increasing amount of commerce being done via the Internet. With respectto the promotional mix, which of the following categories would be most directly concerned with Internet commerce? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : C. Direct marketing

If a company wants to build a good “corporate image,” it will probably use whichof the following marketing communications mix tools? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Description : If a company wants to build a good “corporate image,” it will probably use whichof the following marketing communications mix tools? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : B. Public relations