The _______________________ is the specific mix of advertising, personal selling,sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives. A. Value mix B. Integrated dealer mix C. Marketing communications mix D. Marketing control mix

The _______________________ is the specific mix of advertising, personal selling,sales  promotion, public relations, and direct marketing tools that the company uses to pursue  its advertising and marketing objectives.
A. Value mix
B. Integrated dealer mix
C. Marketing communications mix
D. Marketing control mix
by

1 Answer

Answer :

C. Marketing communications mix
by

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The term "marketing mix" describes: A. A composite analysis of all environmental factors inside and outside the fir B. A series of business decisions that aid in selling a product C. The relationship between a firm's marketing strengths and its business weaknesses D. A blending of four strategic elements to satisfy specific target markets

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A paid form of nonpersonal communication about an organisation and/or its products that is transmitted to a target audience through a mass medium is: A)advertising. B)publicity. C)sales promotion. D)personal selling.

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Communication through a news story regarding an organisation and/or its products that is transmitted through a mass medium at no charge is A)advertising. B)sales promotion. C)personal selling. D)publicity.

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