In market-penetration pricing, the company’s objective is to ________, believing that higher sales volume will lead to lower unit costs and higher long-run profits. A. Block competitive launches B. Maximize their market share C. Minimize their market share D. Maximize volume E. None of the above

In market-penetration pricing, the company’s objective is to ________, believing that  higher sales volume will lead to lower unit costs and higher long-run profits.  A. Block competitive launches  
B. Maximize their market share
C. Minimize their market share
D. Maximize volume
E. None of the above
by

1 Answer

Answer :

B. Maximize their market share
by

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