[Marketing professionals] How did you get started in the industry?

[Marketing professionals] How did you get started in the industry?
by

1 Answer

Answer :

Alas, my degree is in Marketing Logistics and I ended up in Telecommunications. Several papers submitted as coursework mysteriously became products shortly after we submitted them, but probably coincidence. Of course that was 25 years ago.
by

Related questions

Which one of these statements is correct? A. There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget. B. 98% of marketers affirm that offline and online marketing are merging C. Online marketing professionals are paid 50% less than marketing professionals. D. Around 25% of the global population is now on the Internet.

Description : Which one of these statements is correct? A. There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget. B. 98% of marketers affirm that offline ... 50% less than marketing professionals. D. Around 25% of the global population is now on the Internet.

Last Answer : B. 98% of marketers affirm that offline and online marketing are merging

Which one of these statements is correct? A. There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget. B. 98% of marketers affirm that offline and online marketing are merging C. Online marketing professionals are paid 50% less than marketing professionals. D. Around 25% of the global population is now on the Internet

Description : Which one of these statements is correct? A. There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget. B. 98% of marketers affirm that offline ... 50% less than marketing professionals. D. Around 25% of the global population is now on the Internet

Last Answer : B. 98% of marketers affirm that offline and online marketing are merging

Which of the following are essentially required to make a business case for content marketing? a. Industry best practices. b. Objectives and KPIs. c. Impacts and challenges. d. All of the above

Description : Which of the following are essentially required to make a business case for content marketing? a. Industry best practices. b. Objectives and KPIs. c. Impacts and challenges. d. All of the above

Last Answer : d. All of the above

To make the business case for Content Marketing, you must present: A. Your objectives and KPIs. B. Your challenges and impact. C. Industry best practices. D. All of the above

Description : To make the business case for Content Marketing, you must present: A. Your objectives and KPIs. B. Your challenges and impact. C. Industry best practices. D. All of the above

Last Answer : D. All of the above

Marketing Professionals: How do I draft an innovative marketing strategy without having access to much of a company's information?

Description : Marketing Professionals: How do I draft an innovative marketing strategy without having access to much of a company's information?

Last Answer : answer:It sounds basic, but you have to go with what you do know, and what you can deduce from the information you already have. Small businesses rarely have the type of deep demographic information you're ... get asked on every project are How much? and How long? Good luck with the job.

What types of education opportunities are available to professionals seeking to learn about internet marketing?

Description : What types of education opportunities are available to professionals seeking to learn about internet marketing?

Last Answer : Searching for a seminar such as this would be tricky online because of the large number of scams there are out there for something like that. Your best bet would be to either contact a local College ... in existence, it is always just a matter of locating the relevent ones to fit the said situation.

If Jaguar cars focused all of its marketing efforts on professionals with over £75,000 gross earnings, it would be using a ______ targeting strategy. A)homogeneous B)undifferentiated C)multisegment D)concentration E)segmentation

Description : If Jaguar cars focused all of its marketing efforts on professionals with over £75,000 gross earnings, it would be using a ______ targeting strategy. A)homogeneous B)undifferentiated C)multisegment D)concentration E)segmentation

Last Answer : D)concentration

How do you get people to read your blog? I just started almost two months ago and I'm in need of some advice to drive traffic to my site! Any ideas? <3?

Description : How do you get people to read your blog? I just started almost two months ago and I'm in need of some advice to drive traffic to my site! Any ideas?

Last Answer : There are a couple of cheap ways and the tools are already there; you could Tweet about it. Then there is MySpace and FaceBook you can tell your contact about it or post dealing about it on your wall. ... watching it. Think outside-the-box, ways will come to you that you have not thought of. :-)

Which of the following is a disadvantage of A/B testing? A. It is limited to groups that have lots of resources to get started B. It is limited to simple changes C. It requires lots of prep time to get started D. It requires much more traffic to get results than multivariate testing

Description : Which of the following is a disadvantage of A/B testing? A. It is limited to groups that have lots of resources to get started B. It is limited to simple changes C. It requires lots of prep time to get started D. It requires much more traffic to get results than multivariate testing

Last Answer : B. It is limited to simple changes

What are the major challenges facing the automotive vehicle manufacturers and product industry with the introduction of electric vehicles into the consumer market?

Description : What are the major challenges facing the automotive vehicle manufacturers and product industry with the introduction of electric vehicles into the consumer market?

Last Answer : answer:It's creative destruction, as applied by Schumpeter. The automotive industry is huge. There are thousands of companies the average consumer knows nothing about, but that play a vital ... the overall effect would be positive. Innovation is good, particularly if it benefits the environment.

NABARD, a bank, is the nodal agency for 1. Agriculture finance 2. Street industry finance 3. Automobile finance 4. Petrochemical finance 5. None of these

Description : NABARD, a bank, is the nodal agency for 1. Agriculture finance 2. Street industry finance 3. Automobile finance 4. Petrochemical finance 5. None of these

Last Answer : Agriculture finance

The primary purpose of a broker is to1. take title to a producer's goods before selling them to retailers or consumers 2. sell directly to the final consumer 3. supply products in the food industry by developing permanent, trusting relationships with buyers 4. sell delivery to producers 5. bring buyers and sellers together

Description : The primary purpose of a broker is to 1. take title to a producer's goods before selling them to retailers or consumers 2. sell directly to the final consumer 3. supply products in ... , trusting relationships with buyers 4. sell delivery to producers 5. bring buyers and sellers together

Last Answer : bring buyers and sellers together

The primary reason that many companies work to become the "low-cost producers" in theri industry is because : 1. the can generate more advertising 2. they can please top management 3. they can gain tax advantages 4. they can set lower prices that result in greater sales and profits 5. none of these

Description : The primary reason that many companies work to become the "low-cost producers" in theri industry is because : 1. the can generate more advertising 2. they can please top management 3. they can gain ... 4. they can set lower prices that result in greater sales and profits 5. none of these

Last Answer : they can set lower prices that result in greater sales and profits

______ plays a vital role in persuading the open rates. a. Word choice b. Industry c. Personalization d. None of the above

Description : ______ plays a vital role in persuading the open rates. a. Word choice b. Industry c. Personalization d. None of the above

Last Answer : c. Personalization

Open rates are more influenced by _____. A. Industry B. Word choice C. Personalization D. The day email is sent

Description : Open rates are more influenced by _____. A. Industry B. Word choice C. Personalization D. The day email is sent

Last Answer : C. Personalization

. A member of your team proposes to cap the subject line at 30 characters to increase open rate and click rate. What points would you emphasize as the primary factors of open rate and click rate? A. Word length and frequency B. Specific recipients and personalized message C. List size and offer D. Targeted industry and the day of the week

Description : . A member of your team proposes to cap the subject line at 30 characters to increase open rate and click rate. What points would you emphasize as the primary factors of open rate and click ... and personalized message C. List size and offer D. Targeted industry and the day of the week

Last Answer : B. Specific recipients and personalized message

which is an online platform operated by a third party and is open to buyers or sellers in a particular industry. *  vertical and horizontal e-marketplace.  supplier-oriented marketplace.  buyer-oriented marketplace.  B2B independent e-marketplace

Description : which is an online platform operated by a third party and is open to buyers or sellers in a particular industry. *  vertical and horizontal e-marketplace.  supplier-oriented marketplace.  buyer-oriented marketplace.  B2B independent e-marketplace

Last Answer :  B2B independent e-marketplace

. A portal which is an online platform operated by a third party and is open to buyers or sellers in a particular industry is a: *  vertical and horizontal e-marketplace.  supplier-oriented marketplace.  buyer-oriented marketplace.  B2B independent e-marketplace

Description : . A portal which is an online platform operated by a third party and is open to buyers or sellers in a particular industry is a: *  vertical and horizontal e-marketplace.  supplier-oriented marketplace.  buyer-oriented marketplace.  B2B independent e-marketplace

Last Answer :  B2B independent e-marketplace

A portal which is an online platform operated by a third party and is open to buyers or sellers in a particular industry is a: A. vertical and horizontal e-marketplace. B. supplier-oriented marketplace. C. buyer-oriented marketplace. D. B2B independent e-marketplace. E. None of the above. Ans: D

Description : A portal which is an online platform operated by a third party and is open to buyers or sellers in a particular industry is a: A. vertical and horizontal e-marketplace. B. supplier-oriented marketplace ... -oriented marketplace. D. B2B independent e-marketplace. E. None of the above. Ans: D

Last Answer : D. B2B independent e-marketplace

which is an online platform operated by a third party and is open to buyers or sellers in a particular industry. A.vertical and horizontal e-marketplace. B.supplier-oriented marketplace. C.buyer-oriented marketplace. D.B2B independent e-marketplace. Answer: D

Description : which is an online platform operated by a third party and is open to buyers or sellers in a particular industry. A.vertical and horizontal e-marketplace. B.supplier-oriented marketplace. C.buyer-oriented marketplace. D.B2B independent e-marketplace. Answer: D

Last Answer : D.B2B independent e-marketplace.

What do they gain from this type of marketing?

Description : What do they gain from this type of marketing?

Last Answer : A lot of marketing is dominated by the price-quality-value model of consumer behavior. Basically, the perceived value a consumer attributes to any given purchase is a function of the quality of product they ... way is less subtle, which limits its appeal. But no ad campaign is aimed at everyone.

What are some of the most funny/creative ways, that companies, that are named after the owner, have used their name for marketing/branding?

Description : What are some of the most funny/creative ways, that companies, that are named after the owner, have used their name for marketing/branding?

Last Answer : “My Bologna has a first name it’s O S C A R…”

Anyone here good at marketing, brand managing, social media etc.?

Description : Anyone here good at marketing, brand managing, social media etc.?

Last Answer : Possibly. Would you care to elaborate?

Can marketing be considered a good career with future?

Description : Can marketing be considered a good career with future?

Last Answer : answer:Marketing seems like such an antiquated idea to me that I had to look up a definition. Keep in mind that I'm a 55 yo. That said, I believe marketing is probably only ... the product directly on it for custom effect. Larger market would probably be digital/internet/computer oriented.

Marketing Geniuses: Suggest a Strategy Template for CoSchedule?

Description : Marketing Geniuses: Suggest a Strategy Template for CoSchedule?

Last Answer : answer:

Be honest, how much does marketing and advertising affect your purchasing behavior?

Description : Be honest, how much does marketing and advertising affect your purchasing behavior?

Last Answer : Probably more than I think, less than they think. For higher ticket items like appliances and cars and electronics, I will be inclined to notice a product for which I have seen attractive advertising, but ... a lot of it to be very creative and interesting. Extra points for making me laugh out loud.

Care to throw tomatoes at my content marketing?

Description : Care to throw tomatoes at my content marketing?

Last Answer : answer:You're making an analogy between yourself / your services and The Godfather? Sure. How could that possibly be misinterpreted? Why not include another famous Italian, one who claimed to make ... allowed a bit more leeway, unless you start quoting them directly for your own commercial purposes.

What are some silly marketing claims you've seen?

Description : What are some silly marketing claims you've seen?

Last Answer : answer:Pick up one of those toe fungus remover packages at the drugstore. In almost every case, the front shows before and after photos, one disgusting, and the other with the same toenail looking ... the text on the back. It almost always says: NOTE: Product will not eliminate toenail fungus

Traditional publicity vs. Content Marketing: What works best?

Description : Traditional publicity vs. Content Marketing: What works best?

Last Answer : answer:They work best in combination today. Traditional publicity is like free advertising. It is priceless and still gets a lot of eyeballs. But the Web is super fast at spreading the word.

What's the difference between marketing, PR, and advertising?

Description : What's the difference between marketing, PR, and advertising?

Last Answer : answer:Marketing is the broadest term. Advertising is a part of marketing. (It’s one of five parts, but I forgot the other four. Product design, selling, and research, and something else?) I don’t know where public relations fits into this arcane scheme.

What do you consider to be the difference between marketing and publicity?

Description : What do you consider to be the difference between marketing and publicity?

Last Answer : Publicity (i.e., advertising) is part of marketing, which includes other activities such as sales techniques, business communication, and other business developments, as explained here.

Do you believe in multi-level marketing?

Description : Do you believe in multi-level marketing?

Last Answer : no no don’t inflict that on anybody

What exactly is marketing 2.0?

Description : What exactly is marketing 2.0?

Last Answer : Marketing 2.0 is the integration of social media into marketing efforts. As a communication platform, social media requires different marketing strategies, in terms of sustained communications, versus ... media. While campaigns work within social media, social media itself cannot be a campaign.

What are some innovative ways to conduct marketing social media?

Description : What are some innovative ways to conduct marketing social media?

Last Answer : like this?

I am looking for the nexus of risk management and marketing and need help!

Description : I am looking for the nexus of risk management and marketing and need help!

Last Answer : How about the risk of revealing something about a new product design vs. the potential sales for the new product vs. not affecting current product sales vs. the opportunity to pull sales to the new product from sales of competing products?

What's the best method to perform e-mail marketing?

Description : What's the best method to perform e-mail marketing?

Last Answer : The best solution is to go with an ESP, like VerticalResponse. The problem with sending through a Gmail account is that your messages may be marked as spam and not be delivered to recipients ... relationships with email providers and are on their white lists, guaranteeing your mail will go through.

Major in sociology to a career in advertising/marketing. Is it possible?

Description : Major in sociology to a career in advertising/marketing. Is it possible?

Last Answer : You are fine! Apply for some internships and whatever, but sociology (and psychology) are great majors for future marketers. As a psych AND marketing major, let me tell you: largely the same classes. Just ... it is super easy. And hopefully show it is easy in a way they haven't thought of before.

What is the name of a marketing gift...

Description : What is the name of a marketing gift...

Last Answer : try googling promotional gifts. pick a big company and call them and ask them.

Are performance based marketing campaigns a good idea?

Description : Are performance based marketing campaigns a good idea?

Last Answer : answer:You are correct there are some serious flaws. I read a post the other day about this from search engine company's blog. Check it out: Beware of Performance Only Search Engine Optimization Contracts

How do you manage / log your micro-marketing tasks?

Description : How do you manage / log your micro-marketing tasks?

Last Answer : answer:I'm surprised you haven't gotten anything in way of a response here. I wish I had a great system to track just the sort of thing you're talking about. Maybe we could reason something out within ... out there to take care of this sort of thing and I hope more folks jump in on the conversation.

How and where might I find marketing information on a cosmetic company?

Description : How and where might I find marketing information on a cosmetic company?

Last Answer : answer:I would suggest contacting Chanel directly to get this type of information. Explain that you are doing a project from school and need some help with the facts you are looking for. Another source of ... facts about the above topics at a global consumer level, not just the USA. Good Luck! R

How influenced are you by marketing tactics?

Description : How influenced are you by marketing tactics?

Last Answer : answer:In college I took a class or two on media literacy and the ways in which people are influenced by the media. So I consider myself a little more aware than the average person about the ways I'm ... the song, so I went and bought the album. I hated it at first. I was disgusted with myself.

Who will win the fight, marketing or IT?

Description : Who will win the fight, marketing or IT?

Last Answer : answer:Marketing. IT is usually a shared service that serves the Business. It ain’t the tail that wags the dog…though I could be wrong, of course.

Where can I learn more about how I can get more customers to my ecommerce website via AFFILIATE marketing?

Description : Where can I learn more about how I can get more customers to my ecommerce website via AFFILIATE marketing?

Last Answer : don’t do it mikey, it is a waste of money and it won’t work….i know that industry too well….run!

What can I do to let people know about this marketing scheme without promoting the website?

Description : What can I do to let people know about this marketing scheme without promoting the website?

Last Answer : better business bureau www.bbb.org

Marketing to reduce demand or shifting the demand but not to destroy demand is known as ___________ ? 1. Market Demand 2. Shift Demand 3. Demarketing 4. Premarketing 5. None of these

Description : Marketing to reduce demand or shifting the demand but not to destroy demand is known as ___________ ? 1. Market Demand 2. Shift Demand 3. Demarketing 4. Premarketing 5. None of these

Last Answer : None of these

If marketing is done effectively which of the following is not required ? 1. Advertisement 2. Publicity 3. Market Research 4. Market Segmentation 5. None of these

Description : If marketing is done effectively which of the following is not required ? 1. Advertisement 2. Publicity 3. Market Research 4. Market Segmentation 5. None of these

Last Answer : Publicity

Marketing plan helps in 1. better lead generation 2. better systems 3. better results 4. improved balance sheet 5. better customer service

Description : Marketing plan helps in 1. better lead generation 2. better systems 3. better results 4. improved balance sheet 5. better customer service

Last Answer : better results

Which of the following statements is true ? 1. Marketing makes the company to go into loss due to higher expenses 2. Marketing is not required in profit making companies 3. Marketing sharpens the minds of the employees 4. Marketing is a time bound seasonal function 5. Marketing is a waste of time

Description : Which of the following statements is true ? 1. Marketing makes the company to go into loss due to higher expenses 2. Marketing is not required in profit making companies 3. Marketing sharpens the ... the employees 4. Marketing is a time bound seasonal function 5. Marketing is a waste of time

Last Answer : Marketing sharpens the minds of the employees

Market Research is needed for ? 1. Checking the market area 2. Checking the right product to be sold 3. Making proper marketing decisions 4. Deciding right time to sell 5. All of these

Description : Market Research is needed for ? 1. Checking the market area 2. Checking the right product to be sold 3. Making proper marketing decisions 4. Deciding right time to sell 5. All of these

Last Answer : All of these