What do you consider to be the difference between marketing and publicity?

What do you consider to be the difference between marketing and publicity?
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1 Answer

Answer :

Publicity (i.e., advertising) is part of marketing, which includes other activities such as sales techniques, business communication, and other business developments, as explained here.
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Related questions

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Last Answer : answer:They work best in combination today. Traditional publicity is like free advertising. It is priceless and still gets a lot of eyeballs. But the Web is super fast at spreading the word.

If marketing is done effectively which of the following is not required ? 1. Advertisement 2. Publicity 3. Market Research 4. Market Segmentation 5. None of these

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To make proper marketing decisions we need to be done ____________ 1. Market research 2. Financial product 3. Targeted marketing 4. Publicity 5. None of these

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Last Answer : Market research

A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following ? 1. Product advertising 2. Pioneer advertising 3. Defensive advertising 4. Societal marketing 5. Publicity

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If marketing is done effectively which of the following is not requried ? 1. Advertisement 2. Publicity 3. Market Research 4. Market Segmentation 5. None of these

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Last Answer : activity and / or material used as a direct inducement to resellers, salespersons, or consumers

___________ is a broad set of communication activities used to create and maintain favorable relations between the organization and public 1. advertising 2. selling 3. a press strategy 4. public relations 5. publicity

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Last Answer : A. Creating content which easily creates publicity via social networks

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Last Answer : D. All of the above

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Last Answer : Etiquette

Which of the following is true? A. You can leverage paid advertising to put your best content in front of the right target audience. B. Before creating more social media platforms, B2C content marketers should make sure that they're using Facebook, YouTube, and Twitter as effectively as possible. C. To make your social media content an effective B2C marketing tactic, you should understand the unique characteristics of each social platform you consider working with. D. All of the above

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Last Answer : D. All of the above

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Last Answer : The period for rotation of the lead engagement partner was changed from five to seven years.

The limitations in using publicity -based public relations tools stem primarily from the fact that A)publicity is never properly managed by media personnel. B)media personnel consider only unfavourable messages as newsworthy. C)it is time -consuming and costly to convince media personnel that the information is newsworthy. D)media personnel control the content and the timing of the communication.

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Last Answer : A)trade shows.

As part of a class project, Sue Anderson interviews Gordon Jones, Director of Marketing for Kenner Industries. When asked about Kenner's promotional strategy, Gordon responds that like most industrial firms his organisation places the greatest emphasis on: A)advertising. B)publicity. C)personal selling. D)sales promotion. E)public relations.

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Acme Ltd. has agreed to provide financial assistance to a local community festival so long as the company name is prominently displayed at the event. Acme is engaging in: A)publicity B)sponsorship. C)public relations. D)event marketing E)sales promotion.

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Last Answer : B)sponsorship.

What's the difference between marketing, PR, and advertising?

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Last Answer : all a, b, c and d

What is the generally accepted difference between seo and sem?A. No Difference, Theyre Synonymous  B.SEO Refers To Organic/natural Listings While SEM Covers PPC, Or Paid Search  C.SEO Tends To Be A West Coast Term, SEM Is More East Coast.  D.SEO Focuses On Organic/natural Search Rankings, SEM Encompasses All Aspects Of Search Marketing

Description : What is the generally accepted difference between seo and sem? A. No Difference, Theyre Synonymous  B.SEO Refers To Organic/natural Listings While SEM Covers PPC, Or Paid Search  C.SEO ... .  D.SEO Focuses On Organic/natural Search Rankings, SEM Encompasses All Aspects Of Search Marketing

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Last Answer :  SEO focuses on organic/natural search rankings, SEM encompasses all aspects of search marketing

Many consumer products are a key difference between B2C and B2B marketing which is reflected in web design through ______. *  referencing needs of companies of different sizes  the status of the business in the purchase decision process  different feature stories appealing to different members  different navigation options appealing to different members

Description : Many consumer products are a key difference between B2C and B2B marketing which is reflected in web design through ______. *  referencing needs of companies of different sizes ... different feature stories appealing to different members  different navigation options appealing to different members

Last Answer :  the status of the business in the purchase decision process

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Last Answer :  questions on a form inquiring about the status of the business in the purchase decision process

Delivering different messages to members of a business decision-making unit is a key difference between B2C and B2B marketing which is reflected in web design through ______. *  different feature stories appealing to different members of the audience  content referencing the needs of companies of different sizes  different navigation options appealing to different members of the audience  questions on a form inquiring about the status of the business in the purchase decision process

Description : Delivering different messages to members of a business decision-making unit is a key difference between B2C and B2B marketing which is reflected in web design through ______. *  different feature ... questions on a form inquiring about the status of the business in the purchase decision process

Last Answer :  different navigation options appealing to different members of the audience

A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______. A. content referencing the needs of companies of different sizes B. questions on a form inquiring about the status of the business in the purchase decision processC. different feature stories appealing to different members of the audience D. different navigation options appealing to different members of the audience E. None of the above. Ans: B

Description : A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______. A. content referencing the needs of ... options appealing to different members of the audience E. None of the above. Ans: B

Last Answer : B. questions on a form inquiring about the status of the business in the purchase decision process

Delivering different messages to members of a business decisionmaking unit is a key difference between B2C and B2B marketing which is reflected in web design through ______. A. different feature stories appealing to different members of the audience B. content referencing the needs of companies of different sizes C. different navigation options appealing to different members of the audience D. questions on a form inquiring about the status of the business in the purchase decision process E. None of the above. Ans: C

Description : Delivering different messages to members of a business decisionmaking unit is a key difference between B2C and B2B marketing which is reflected in web design through ______. A. different feature stories appealing to ... the business in the purchase decision process E. None of the above. Ans: C

Last Answer : C. different navigation options appealing to different members of the audience

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Description : Many consumer products are a key difference between B2C and B2B marketing which is reflected in web design through ______. A.referencing needs of companies of different sizes B.the ... stories appealing to different members D.different navigation options appealing to different members Answer: B

Last Answer : B.the status of the business in the purchase decision proces

In product modification, the FIRST issue to consider is whether : 1. the cost of the modification is too high 2. the product is modifiable 3. the quality is modifiable 4. the modification will provide the customer greater satisfaction 5. none of thes

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During which stage of new product development does the firm consider profitability ? 1. Idea Generation 2. Testing 3. Business Analysis 4. Product Development 5. Compatibility research

Description : During which stage of new product development does the firm consider profitability ? 1. Idea Generation 2. Testing 3. Business Analysis 4. Product Development 5. Compatibility research

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What do they gain from this type of marketing?

Description : What do they gain from this type of marketing?

Last Answer : A lot of marketing is dominated by the price-quality-value model of consumer behavior. Basically, the perceived value a consumer attributes to any given purchase is a function of the quality of product they ... way is less subtle, which limits its appeal. But no ad campaign is aimed at everyone.

What are some of the most funny/creative ways, that companies, that are named after the owner, have used their name for marketing/branding?

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Anyone here good at marketing, brand managing, social media etc.?

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Last Answer : Possibly. Would you care to elaborate?

Can marketing be considered a good career with future?

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Marketing Geniuses: Suggest a Strategy Template for CoSchedule?

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Be honest, how much does marketing and advertising affect your purchasing behavior?

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Last Answer : Probably more than I think, less than they think. For higher ticket items like appliances and cars and electronics, I will be inclined to notice a product for which I have seen attractive advertising, but ... a lot of it to be very creative and interesting. Extra points for making me laugh out loud.

Care to throw tomatoes at my content marketing?

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Last Answer : answer:You're making an analogy between yourself / your services and The Godfather? Sure. How could that possibly be misinterpreted? Why not include another famous Italian, one who claimed to make ... allowed a bit more leeway, unless you start quoting them directly for your own commercial purposes.

What are some silly marketing claims you've seen?

Description : What are some silly marketing claims you've seen?

Last Answer : answer:Pick up one of those toe fungus remover packages at the drugstore. In almost every case, the front shows before and after photos, one disgusting, and the other with the same toenail looking ... the text on the back. It almost always says: NOTE: Product will not eliminate toenail fungus

Do you believe in multi-level marketing?

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Last Answer : no no don’t inflict that on anybody

What exactly is marketing 2.0?

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